26 Data Center Facilities Experts Predict the Future [Download Free eBook]
 

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Complete the form on this page to download the free eBook: 26 Data Center Facilities Experts Predict the Future

What Global Data Center Practitioners See Coming Next For Power, AI Density, Operations, Go-to-Market, and Careers

Are you part of a data center facilities-related company? Or do you sell to, or partner with, data center facilities-related companies?

AI‑driven workloads, grid constraints, sustainability pressures, and a radically more self‑directed buyer’s journey are all coming together in data centers at the same time. That’s creating both massive opportunity and massive uncertainty for anyone involved in facilities, operations, design, power, or go‑to‑market.

​To help you see around the corner, we asked 26 data center experts a simple question:

​“When you look 2–5 years into the future, how do you see your role, your company, or your part of the data center ecosystem changing?”

These experts were selected for their diverse job functions, geographic locations, and extensive field experience, providing you with a comprehensive view of the industry's future. 

From solo consultants and startups, all the way to some of the industry's most well known companies including Bureau Veritas, Eaton, Johnson Controls, Legrand, Schneider Electric, Siemens, and Vertiv.

​This guide brings their answers together in a simple, skimmable format:​

  • A short introduction to each expert and their role  
  • A key quote capturing their future prediction(s)
  • A brief takeaway summarizing why their prediction matters

If you want to learn your way around the complex data center facilities ecosystem or get a refresher, so you can better position yourself as a trusted advisor to your prospects and clients, complete the form on this page to download the free eBook: 26 Data Center Facilities Experts Predict the Future.

Download Free eBook: 26 Data Center Facilities Experts Predict the Future

What You’ll Learn Inside This Guide

  • Pressure-test your data center strategy against 26 real-world predictions from operators, engineers, vendors, and executives spanning power, AI density, sustainability, and go-to-market (pages 2–3)
  • Prepare for the end of the “standard Tier III colocation product” and understand how regulation, sustainability, and unknown AI densities are fragmenting facility design and offerings (pages 4–5)
  • Adapt your sales approach for smarter, self-educated buyers who delay vendor contact and expect consultative problem-solving, not product pitches (pages 6–7)
  • Decide where human relationships still matter and where automation wins as commodity components move to marketplaces and complex solutions demand trust-based selling (pages 10–11)
  • Reposition marketing as the owner of the buyer journey as sales engagement shifts later and narrative, education, and GTM strategy become decisive (pages 12–13)
  • Understand why power, not demand, is the defining constraint of the next decade and how grid limits, on-site generation, and new transmission models are reshaping data center projects (pages 30–31)
  • See how AI, AR, and agentic tools are changing day-to-day operations by accelerating training, troubleshooting, reporting, and decision-making at the point of work (pages 24–25)
  • Learn how owner-operators are taking control of supply chains through OFCI models, standardization, and inventory strategies to reduce uptime and delivery risk (pages 44–45)
  • Anticipate the shift from “green messaging” to hard-edged sustainability risk management driven by investors, regulation, and climate science (pages 40–41)
  • Identify which skills, roles, and career paths are gaining leverage as data centers become more technical, interdisciplinary, and power-constrained (pages 56–57)
  • Understand how emerging markets and mature markets demand radically different GTM strategies, engagement models, and expectations from vendors (pages 22–23)
  • Use this guide as a conversation catalyst for internal planning, client discussions, board briefings, and career positioning in a rapidly changing industry (pages 56–57)
  • And much more!

So, if you work in a go-to-market (GTM)-related role within the data center industry, or you partner with data center-related businesses, complete the brief form on this page and click the button to download the free eBook: 26 Data Center Facilities Experts Predict the Future.

eBook Editor and Podcast Host

Joshua Feinberg

Joshua Feinberg

Joshua Feinberg helps go-to-market (GTM) teams in the data center industry differentiate, get found earlier in the sales cycle, achieve trusted advisor status, and command premium pricing power to drive sustained, profitable revenue growth.

Besides his role as CEO of the Data Center Sales & Marketing Institute, Joshua hosts the Data Center Go-to-Market Podcast where he interviews chief executives, sales, marketing, channel partnership, and product/ innovation leaders from some of the industry’s top companies, all over the world (from six continents) 

including Blancco Technology Group, Bureau Veritas, Compu Dynamics, Connectbase, CyrusOne, DataBank, Delska, DH Pace, Digital Parks Africa, Eaton, eStruxture Data Centers, IBM, Johnson Controls, Legrand, Nokia, PhoenixNAP, Pronomic Data Center, Schneider Electric, Siemens, Supermicro, Vertiv, and Wesco.

Joshua has presented some of the highest-rated educational sessions at regional, national, and global conferences for audiences of sales-, marketing-, and IT professionals, including Critical Facilities Summit, Data Center World, Datacenter Dynamics Colo+Cloud, HostingCon, and MSP EXPO.

A former Microsoft Corporation content provider, Joshua advised the Small Business Server (SBS) product and channel partner teams in Redmond, WA. He authored the groundbreaking book Building Profitable Solutions with Microsoft BackOffice Small Business Server. He also developed and wrote Microsoft’s bi-weekly VAP Voice column, which helped shape Microsoft’s small-business partner and product marketing strategies and, ultimately, the managed services business model. This content was also localized and translated into 12+ languages for a global audience of 500,000+

Joshua’s insights have been quoted in USA Today, Business Insider, CMS Wire, CRN, Inc, VAR Business, and TechTarget. Joshua’s bylined content has been published in Data Center Knowledge, Inc., Windows NT Magazine, and Microsoft Certified Professional Magazine. And he served as a contributing editor for Selling Windows NT Solutions Magazine. Joshua also served on the boards of AFCOM Miami, Florida Direct Marketing Association, HostingCon, and ProductCamp South Florida.

Joshua is a former MCSE and PC Support Specialist for Merrill Lynch Global Research. He began his career in higher education marketing and sales at IBM.

Download Free eBook: 26 Data Center Facilities Experts Predict the Future
About Joshua Feinberg (CEO of DCSMI)

Reviews and Recommendations

  • Joshua's expertise helped me gain clarity on various aspects of my sales approach and identify areas for improvement. Overall, the consultation was a highly valuable experience, and I would highly recommend Joshua for anyone seeking guidance in B2B sales.

    Sachin Singh Co-Founder and CTO of Fabulate (Adtech/Martech)

  • "Joshua is the quick-witted advisor and strategic thinker you're looking for to grow your tech company! I have had the pleasure of working with Joshua over the years, with our first connection being through the HubSpot community and SaaS industry at-large. He excels at communicating his extensive knowledge about digital marketing and sales in a way that is actionable and quite insightful. His enthusiasm for chelping businesses grow, and his passion for providing ways for individuals learn is positively infectious!"

    Angela Hicks Director Of Education And Training at TapClicks (marketing technology)

  • "Joshua gave incredible advice! 5/5 highly recommend!"

    Rachel Draelos, MD, PhD CEO at Cydoc (healthcare AI SaaS)

  • "What a tremendous amount of value for an initial consultation. Will definitely be working with Joshua again in the future."

    Josh Ablett Co-Founder and CPO at ChaosTrack (cybersecurity)

  • "I worked with Joshua in my capacity as conference director at HostingCon. He is a wealth of knowledge on all things data center related, is extremely professional and is an excellent and engaging speaker."

    Cheryl (Kemp) McColgan Content, Events and Marketing Executive (Former Director, Community & Conference Content at Penton)

  • Joshua's copywriting work is engaging and to the point, and the end result never needs any updates. I liked the quality of marketing research. Joshua is not afraid to take the initiative, and requests don't fall through the cracks. Definitely skillful in HubSpot - helped us to get familiar with it and set up various components by himself.

    Alek Pirkhalo Co-Founder of Infiniwiz (Managed IT, software development, IT consulting)

  • We worked with Joshua for more than six months. Thanks to him, we were able to kickstart our marketing campaign and begin actual marketing activities in AgileVision. Joshua and his team helped us with creating our first eBooks, identifying buyer personas, and checking several hypotheses. Joshua is a very professional person and always ready to help.

    Volodymyr Rudyi CEO of AgileVision (custom software development and integration)

  • Joshua Feinberg is an amazing STRATEGIST and TACTICIAN, capable of seeing complex data center relationships from beeps and bauds all the way through the business development that encourages companies in the tech industry to thrive.

    Machen Mathews Founder of FunnelJet (Former Business Development Manager at Limestone Networks)

  • I've enjoyed working with Joshua several times as a prospect, client, and contributor on his podcasts. He's the consummate professional and represents his company and brand very well. He's able to showcase his expertise in a way that brings comfort and displays confidence to his audience. Your brand is in good hands, with Joshua leading the charge.

    David Singletary Founder and CEO of DJS DIGITAL (IT consulting, managed services, workflow automation, and business analytics)

  • Excellent advice, concise and to the point.

    David Cerf Chief Disruptor of Disruptive Business Solutions (data science, cybersecurity, and virtualization)

  • "Joshua is an exceptionally knowledgeable and friendly person - a true expert who provided so much insight and wisdom during our call. I'm grateful for not only the incredible amount of thoughtful suggestions he provided (he even went above and beyond what I expected), but for also the encouraging words behind the mission of my work. Joshua is someone I will definitely turn to in future - and I cannot recommend him enough to others."

    Jessica Bensch Founder at Vanguard Voices (psychological safety in the workplace)

  • Very Highly Recommended! DCSMI's diagnostic consultation provided me with clarity in a word and validation of my thoughts on focusing on data centers as a market niche.

    Jim Phene President of Epiphene (water filtration systems for cooling data center facilities)

  • Thanks, Joshua. The Diagnostic Workshop was very productive and has provided some useful insight into where we should be focusing.

    Nick Leishman General Manager of Auckland Data Centre Limited (the most connected carrier-neutral data centre in New Zealand)