Data Center Sales & Marketing Institute (DCSMI) Blog

Biggest Challenges with Data Center Equipment Ergonomics and Material Handling

Written by Joshua Feinberg | Apr 28, 2025 7:00:00 AM

Joshua Feinberg and Pierre Ellow discuss the challenges in materials handling and ergonomics within data centers, particularly the need to adapt to the increasing weight and size of AI units and changes in cooling systems. 

Pierre emphasizes the importance of having diverse lifting and logistics equipment to handle various materials, including batteries and UPS systems. 

He also highlights the necessity for suppliers to work with multiple integrators and adapt their products to meet the evolving needs of data centers, which are constantly developing. 

The market is rapidly changing due to new innovations, necessitating suppliers to be flexible and responsive to these dynamic conditions.

This video is excerpted from the podcast Ep. #58 Pierre Ellow, BDM Business Development Manager Data Centre of Pronomic Data Center | Data Center Go-to-Market Podcast.

Action Items

  • Evaluate the company's current lifting and logistics equipment to ensure it can handle data centers' changing loads and infrastructure.
  • Engage with a wider range of integrators, colocation providers, hyperscale customers, and suppliers to understand their evolving needs.
  • Develop a more adaptable product and service offering to cater to the rapidly changing data center market.
  • Establish multiple points of contact within the company to handle different types of data center projects, such as replacements and global initiatives.

Outline

Challenges in Data Center Material Handling

  • Joshua Feinberg inquires about the biggest challenges in materials handling for digital infrastructure and data center companies, particularly regarding the movement of equipment and large volumes of batteries.
  • Pierre Ellow highlights the increasing weight of AI units and the need for diverse lifting and logistic equipment to handle these heavy loads.
  • Pierre emphasizes the importance of adapting products to different cooling systems, corridor dimensions, and cold corridors within data centers.
  • The conversation touches on the necessity for data center equipment suppliers to work with various integrators, colocation providers, and hyper-scale suppliers to meet the market's evolving needs.

Adapting to Market Changes and Innovations

  • Pierre Ellow discusses the rapid market changes due to new cooling systems and electricity innovations, which constantly require suppliers to adapt their products.
  • The conversation highlights the importance of suppliers providing products tailored to end users' needs, given the increasing development in data centers.
  • Pierre mentions the need for suppliers to work with multiple contact points and adopt different approaches for various projects, whether replacements or global projects.
  • The segment concludes with a focus on the complexity and continuous evolution of the data center equipment market, necessitating flexible and innovative solutions from suppliers.

Resources

Watch the full podcast Ep. #58 Pierre Ellow, BDM Business Development Manager Data Centre of Pronomic Data Center | Data Center Go-to-Market Podcast

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