Viggy Hegde discusses the evolution of data center racks, noting a shift towards higher power density. Modern cooling technologies enable a single rack to support a megawatt of power.
This contrasts with past standards of 4kW to 6kW per rack.
Hegde questions whether large-scale, 300,000 to 500,000-square-foot data centers will remain necessary, suggesting that smaller, more efficient designs might become more prevalent.
He emphasizes the need for industry experts to reposition their strategies and customer education to adapt to these rapid changes.
This video is excerpted from the podcast Ep. #44 Viggy Hegde, Vice President of Marketing at Compu Dynamics | Data Center Go-to-Market Podcast.
Action Items
- Reevaluate the traditional approach to data center design and power density.
- Reimagine how to sell, help customers, and educate the community about the changing technology landscape.
Outline
Evolving Data Center Rack Power Capabilities
- Viggy Hegde discusses the shift in rack power capabilities, noting that modern technologies like sophisticated liquid cooling and immersion cooling enable racks to support up to a megawatt.
- He mentions that this is not just a theoretical concept but an actual trend already being implemented in data centers.
- Viggy Hegde elaborates on the potential of a data center with megawatt racks, suggesting that a 36-rack setup could power a 36-megawatt facility.
- He questions whether traditional large-scale data centers (300,000 to 500,000 square feet) will still be necessary in the future with these higher-density racks.
Reimagining Data Center Design and Marketing Strategies
- Viggy Hegde expresses doubt about the future need for large-scale data centers, suggesting that smaller, more efficient designs might become more prevalent.
- He emphasizes the need for industry experts, marketers, and leaders to reposition and reimagine their strategies to adapt to these changes.
- The discussion highlights the rapid pace of these changes and the importance of staying ahead of the curve in terms of customer education and community engagement.
- Viggy Hegde stresses adapting to new realities and challenges in the data center industry.
Resources
Watch the full podcast Ep. #44 Viggy Hegde, Vice President of Marketing at Compu Dynamics | Data Center Go-to-Market Podcast
Do you want to stay up to date about upcoming episodes?
Subscribe to the Data Center Sales and Marketing Newsletter