Joshua Feinberg and Jeremy Coyle discussed the success of hosting local tech events in MSA facilities, partnering with the Pittsburgh Robotics Network.
The event showcased MSA's support for local robotics organizations, highlighting their unique facilities and services.
Jeremy emphasized the event's role in community engagement and brand awareness, rather than just revenue growth.
Joshua noted the long-term benefits of such events for brand building and community relationships.
MSPs were identified as valuable partners in this strategy.
This video is excerpted from the podcast Ep. #64 Jeremy Coyle, Account Manager of Management Science Associates | Data Center Go-to-Market Podcast.
Action Items
- Continue hosting local tech events to build relationships with the community.
- Explore also partnering with managed service providers (MSPs) on events.
Outline
Hosting Local Tech Events for Marketing and Community Support
- Joshua Feinberg inquires about the success and strategy behind hosting local community events, focusing on reaching, building, and educating the community.
- Jeremy Coyle explains that their recent event was the first of its kind and was a partnership with the Pittsburgh Robotics Network, a local nonprofit supporting the robotics community.
- The event involved local robotics organizations that use MSA's facilities, showcasing how MSA caters to their needs and the unique facilities available.
- Jeremy highlights that the event was successful in terms of marketing, as it helped increase brand awareness and showcased MSA's capabilities to potential clients.
- Joshua shares his experience with similar events, emphasizing the long-term benefits of hosting events for brand building and community engagement.
Resources
Watch the full podcast Ep. #64 Jeremy Coyle, Account Manager of Management Science Associates | Data Center Go-to-Market Podcast
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