Data Center Sales & Marketing Institute (DCSMI) Blog

Selling Colocation to Pittsburgh Robotics Startups and Scaleups with AWS Direct Connect

Written by Joshua Feinberg | May 6, 2025 1:00:00 AM

Jeremy Coyle discusses Pittsburgh's unique position in the robotics industry, highlighting its leadership alongside cities like Boston, Detroit, and Silicon Valley. 

He mentions a 300-acre facility with a decommissioned private airport, ideal for robotics testing, and the advantage of having a data center on-site for real-time data processing. 

Jeremy notes the importance of low latency for robotics and IoT applications, emphasizing the benefits of AWS Direct Connect for instant data uploads. He also discusses the demand for high-bandwidth solutions, including 5G connectivity and large bandwidth pipes to support clients' needs, moving away from reliance on Starlink systems.

This video is excerpted from the podcast Ep. #64 Jeremy Coyle, Account Manager of Management Science Associates | Data Center Go-to-Market Podcast.

Action Items

  • Explore the potential demand for 5G connectivity in the facility and whether robotics companies may bypass the need for a colocation facility altogether.
  • Continue building the network and letting the robotics industry know about the company's unique facilities and connectivity offerings.

Outline

Pittsburgh's Leadership in Robotics

  • Joshua Feinberg asks about the unique aspects of AI and robotics at the intersection of colocation.
  • Jeremy Coyle highlights Pittsburgh's prominence in the robotics industry, comparing it to other cities like Boston, Detroit, and Silicon Valley.
  • Jeremy mentions his goal of establishing a name in the robotics space and the unique 300-acre facility with a decommissioned private airport.
  • The facility offers unique space for robotics testing and real-time data processing capabilities through an on-site data center.

Networking and Data Processing

  • Jeremy discusses the importance of networking to understand how companies access and use their data.
  • Many companies use AWS Direct Connect for processing, and the facility offers direct connectivity for instant data uploads.
  • The goal is to build a network and inform everyone about the facility's offerings.
  • Joshua mentions the importance of low latency for IoT, EVs, and smart cities.

Latency and Autonomous Vehicles

  • Jeremy shares an example of a device that helps autonomous vehicles manage latency using cell towers.
  • The device measures the top speed of a vehicle to determine latency.
  • Different companies have varying needs for real-time data processing.
  • Faster data processing is beneficial for companies using the facility.

5G Connectivity and Bandwidth

  • Joshua asks about the demand for 5G connectivity and AWS Direct Connect to bypass the need for a colocation facility.
  • Jeremy explains the retrofitted outbuilding with a large bandwidth pipe for clients.
  • Previously, clients used their own Star Link systems, but they lacked sufficient bandwidth.
  • The new setup provides better functionality without the need to access the data center directly.

Resources

Watch the full podcast Ep. #64 Jeremy Coyle, Account Manager of Management Science Associates | Data Center Go-to-Market Podcast

 

Do you want to stay up to date about upcoming episodes?

Subscribe to the Data Center Sales and Marketing Newsletter