Viggy Hegde and Joshua Feinberg discuss the evolving role of marketers in the data center industry, emphasizing the need to stay ahead of technology advancements like generative AI and big data analytics.
Hegde highlights the importance of proactive marketing to maintain visibility and educate communities, ensuring readiness for future market demands.
He stresses that traditional marketing strategies are no longer sufficient and that early adoption of innovative practices is crucial to avoid market shrinkage and financial decline.
Feinberg agrees, noting that late adoption of digital marketing tools like LinkedIn and webinars leaves companies at a competitive disadvantage.
This video is excerpted from the podcast Ep. #44 Viggy Hegde, Vice President of Marketing at Compu Dynamics | Data Center Go-to-Market Podcast.
Action Items
- Stay well-versed with industry changes and where the industry is headed.
- Tune marketing efforts to align with the market's and end-users' evolving needs.
- Avoid being late to the game and claiming your data center is "AI-ready" when the revolution has already started.
- Avoid delaying the adoption of new marketing channels and tactics, as competitors have been utilizing them for years.
Outline
The Evolution of Marketing in the Data Center Industry
- Joshua Feinberg asks Viggy Hegde about the future of marketing roles and how they will change in the coming years.
- Viggy Hegde emphasizes the rapid changes in the industry, making it difficult to predict future trends, but highlights the importance of embracing generative AI and big data analytics.
- Hegde discusses expanding the data center market into new areas and the necessity for marketers to stay updated with industry changes and market demands.
- He stresses the importance of proactive marketing efforts to educate the community and maintain visibility, ensuring the marketing team is ahead of the curve when buyers are ready to purchase.
- Joshua Feinberg agrees, noting that early adoption of marketing strategies like LinkedIn and webinars is crucial, as late adoption leaves companies at a disadvantage.
Resources
Watch the full podcast Ep. #44 Viggy Hegde, Vice President of Marketing at Compu Dynamics | Data Center Go-to-Market Podcast
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