Data Center Sales & Marketing Institute (DCSMI) Blog

Understanding Data Center Clients’ Timelines

Written by Joshua Feinberg | May 19, 2025 1:00:00 PM

Joshua Feinberg inquires about companies' main challenges when dealing with data center services, particularly colocation. 

Eckart Zollner identifies timing as a significant issue, emphasizing the importance of understanding client timelines. 

He notes that data center projects are crucial for companies transitioning to the digital era. 

This lengthy process requires trust, experimentation, and a shift from traditional methods. 

Effective project management and long-term commitment are essential for success.

This video is excerpted from the podcast Ep. #60 Eckart Zollner, Business Development of Digital Parks Africa | Data Center Go-to-Market Podcast.

Action Items

  • Understand the customer's timeline.
  • Prepare to walk through the long-term process of transitioning to new digital processes.

Outline

Challenges in Data Center Projects

  • Joshua Feinberg inquires about the most significant challenges companies face when dealing with data center services, particularly colocation.
  • Eckart Zollner identifies timing as a significant challenge, emphasizing the importance of understanding customer timelines.
  • He explains that data center projects are crucial for companies transitioning to the digital era, a lengthy and complex process.
  • Eckart highlights the need for companies to trust new environments and processes, which requires time and experimentation.
  • He mentions that the transition involves moving away from traditional processes, a long-term endeavor requiring patience and collaboration with customers.

Resources

Watch the full podcast Ep. #60 Eckart Zollner, Business Development of Digital Parks Africa | Data Center Go-to-Market Podcast

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