Colocation and Wholesale Data Center Growth Strategy

Colocation and Wholesale Data Center Growth Strategy

If you've been following the colocation industry for quite some time, you'll probably recognize that the pace of Industry consolidation just keeps accelerating. It seems like every week, every month there's another player or two that decide to merge. 

This ends up putting the acquiring company and the acquiree on very different growth trajectories, generally intended to be positive. And it usually is mostly good with scale, but there can sometimes be friction with the acquisition -- because of integration issues, cultural integration issues across the team across and different management styles -- across facilities, operations, engineering, IT, sales, and marketing.

The Broken Data Center Playbook

The Broken Data Center Playbook

People are tired of getting interrupted. They’re tired of having to take a whole bunch of crap to get the small nugget of what they want, when they want. And they fought back. And technology is making it possible for people to demand and get exactly what they want, 100% on their own terms.

And if you don't think that this is a problem for your sales team, think about the last time you’ve answered a phone call from somebody without looking at caller ID.