People are tired of getting interrupted. They’re tired of having to take a whole bunch of crap to get the small nugget of what they want, when they want. And they fought back. And technology is making it possible for people to demand and get exactly what they want, 100% on their own terms.
And if you don't think that this is a problem for your sales team, think about the last time you’ve answered a phone call from somebody without looking at caller ID.