Data Center Business Advisory Services
(Initial Consulting and Ongoing Consulting)

Business Advisory Services and Private Analyst Briefings can be scheduled with Joshua Feinberg, President of the Data Center Sales & Marketing Institute.

Who Data Center Business Advisory Services Are For

Beginning with the release of the original iPhone, there’s been a dramatic shift in power from sellers to buyers. In most cases, today’s modern buyer has vastly different preferences compared to as recently as five years ago -- and now finds immediate answers to their questions using tools like Google, Bing, Facebook, Twitter, LinkedIn, Siri, Alexa, and Cortana.

Mainstream adoption of search engines, social media, and mobile computing has severely disrupted traditional go-to-market playbooks. In the past, prospects would speak with your sales team when they were 10% to 20% of the way through their buyer’s journey. Today, as much as 70% or more of decision-making is already complete before your company is even aware of a potential opportunity. This is a huge problem for old-school small businesses. But it’s also a great opportunity for those that are able to get found early by the right people, in the right places, at the right time, and in the right context.

Is your company prepared? Or is it living in the past?

Frequently Requested Topics

Each session can focus on one of the following areas:

Strategy

  1. Differentiation
  2. Thought Leadership / Personas
  3. Competitive Analysis / Positioning
  4. Inbound / Content Strategy
  5. Product Marketing / Management
  6. Revenue Growth Strategy

Traffic Generation

  1. Traffic Generation / Blog / SEO / PR
  2. Paid Search / Sponsored Social
  3. Website Strategy / CMS / Mobile
  4. Video / Podcasting

Lead Generation and Sales Acceleration

  1. Lead Generation / Conversion Paths
  2. Segmentation / Personalization
  3. Marketing Automation Software
  4. Email Marketing / Nurturing
  5. Sales Cycle Acceleration / Journey
  6. Social Media / Social Selling
  7. Webinars / Trade Shows
  8. Channel Partner Strategy
  9. CRM Software / Closed Loop
  10. Sales Enablement
  11. Sales / Marketing Alignment
  12. Customer Marketing / Surveys
  13. * Other

Scheduling

In order to provide the most value to clients, the Data Center Sales & Marketing Institute uses an online scheduling tool with real time availability. Data Center Business Advisory Services and Private Analyst Briefings sessions can be booked on a first-come, first-served basis, one to four weeks in advance. Most appointments are scheduled between 8 a.m. and 8 p.m. Eastern time, Tuesday through Thursday.

Location

All Business Advisory Services and Private Analyst Briefings are delivered remotely, usually via GoToMeeting. On Site Business Advisory Services at your office are available as part of the Data Center Sales & Marketing Institute’s Private Workshop program.


Initial Consulting for New Clients

Initial Consulting for New Clients
(Business Advisory Services and Private Analyst Briefing)
$350

  • Only available for new clients
  • For one participant; usually a CEO, president, founder, or owner
  • Includes 3 sessions
  • Booked in 30 minute blocks
  • Must be used within 3 months of purchase
  • If client has materials to review in advance of session or wants a written report following the session, session credits can we swapped for either or both of these services when scheduling the session
  • An excellent way to get acquainted and talk about working together or partnering on a long-term basis
  • An easy way to pick the brains of one of the nation's top experts on data center sales and marketing (think of it as BPaaS = Brain-Picking as a Service)
  • Confidentiality protected by mutual non-disclosure agreement

Ongoing Consulting for New Clients and Existing Clients

All Ongoing Consulting programs:
(Business Advisory Services and Private Analyst Briefings)

  • Available for new clients and existing clients
  • Booked in 60 minute blocks
  • Scheduled as a 6 month program
  • If client has materials to review in advance of session or wants a written report following the session, session credits can we swapped for either or both of these services when scheduling the session.
  • Confidentiality protected by mutual non-disclosure agreement
  • Choose consulting level below: Enterprise, Intermediate, Basic

Ongoing Consulting: Enterprise
$6,000

  • Best for strategy, traffic generation, lead generation challenges, and sales challenges
  • For one or three participants; usually a CEO, president, founder, or owner -- plus sales director -- plus marketing director
  • Includes 25 sessions (four times each month)

Ongoing Consulting: Intermediate
$3,000

  • Best for strategy, traffic generation, and lead generation challenges
  • For one or two participants; usually a CEO, president, founder, or owner -- plus sales director
  • Includes 12 sessions (twice a month)

Ongoing Consulting: Basic
$1,500

  • Best for strategy and traffic generation challenges
  • For one participant; usually a CEO, president, founder, or owner
  • Includes 6 sessions (once a month)
(Closed/Currently at Capacity - Start with either Ongoing Consulting: Intermediate or Initial Consulting for New Clients above.)

Note: While the Data Center Sales & Marketing Institute gets a lot of interest and inquiries from Marketing Directors and Business Development Directors, it’s our company policy to only engage with Marketing Directors and Business Development Directors when their CEOs and Sales Directors are also participating in the engagement and bought into the same priorities.