The Data Center Sales & Marketing Institute publishes market opportunity research reports on wholesale and colocation data centers, as well as companies that sell to data center end users and data center operators.

The data center industry is rapidly evolving. And there are tremendous growth opportunities in various geographies and sectors of the data center, mission critical, and cloud services industries.

However in many companies, core strategy for business development, marketing, and sales depends on playbooks that simply aren’t keeping up with changing market conditions and dramatic shifts in how influencers and decision makers evaluate different options in the data center space.

Each report

  • Analyzes dozens of externally-available success metrics
  • Answers the fundamental question: Which companies in a particular sector and region are the most digitally-savvy, and best positioned to compete and win in a digital-first world?
  • Introduces readers to the competitive landscape of their space
  • Shows how each company stacks up against each other
  • Shines the spotlight on untapped growth opportunities.

How each report is structured:

  • Differentiation in the Modern Buyer’s Journey
  • Thought Leadership Strategy and Website Authority
  • Competitive Positioning
  • Company Social Media Presence
  • Lead Generation
  • Paid Search Acceleration
  • Full Funnel Revenue Growth and Digital Infrastructure

Currently available Data Center Market Opportunity Reports include:

Northern Virginia Data Center Market Opportunity Report

Learn which colocation and wholesale data center operators in Northern Virginia (NOVA) are the most digitally-savvy. Analyzes 25 data center operators that have at least one data center location in Northern Virginia, or are located within a one hour’s drive to directly compete with colocation and wholesale data center operators in Northern Virginia. Companies  are principally in the business of selling colocation and wholesale data center services (leasing space), as opposed to primarily selling website hosting or cloud services.

 

greater miami Data Center Market Opportunity Report

Learn which colocation and wholesale data center operators in Greater Miami are the most digitally-savvy. Analyzes 21 data center operators that have 28 physical data centers located in Greater Miami. Companies are principally in the business of selling colocation and wholesale data center services (leasing space), as opposed to primarily selling website hosting, cloud services, or managed services.

 

GREATER new york city DATA CENTER MARKET OPPORTUNITY REPORT

Learn which colocation and wholesale data center operators in the Greater New York City area are the most digitally-savvy. The Greater New York City Data Center Market Opportunity Report analyzes 51 different metrics across 36 different colocation and wholesale data center operators -- including locations in New York, New Jersey, and Connecticut.

 

Chicago Data Center Market Opportunity Report

The Chicago Data Center Market Opportunity Report analyzes 51 different metrics across 29 different colocation and wholesale data center operators -- with 57 data center facilities in Arlington Heights, Aurora, Chicago, Elk Grove Village, Franklin Park, Itasca, Lisle, Lombard, Northbrook, Oak Brook, Rosemont, West Chicago, Westmont, and Wood Dale.

 

Dallas / Fort Worth Data Center Market Opportunity

The Dallas / Fort Worth Data Center Market Opportunity Report analyzes 55 different metrics across 29 different colocation and wholesale data center operators -- with 73 data center facilities in Allen (Collin County), Carrollton (Dallas and Denton Counties), Dallas (Dallas County), Fort Worth (Tarrant County), Garland (Dallas County), Irving (Dallas County), Lewisville (Denton County), Plano (Collin County), and Richardson (Dallas County).

 

For reports specific to the data center, mission critical, and cloud services industries, learn more about the Data Center Sales & Marketing Institute.

 

Recommended Resources

 

If you’re part of a company that sells to data centers and you want to position you and your team for growth, subscribe to the Selling to Data Centers Podcast.

 

If you’re part of a wholesale data center or colocation data center, and you want to position you and your team for growth, subscribe to the ColoCast Podcast.