As buyers of data center-related products and services become more digitally immersed, becoming addicted to their mobile device and platforms like Airbnb, Amazon Prime, Facebook, Google, Netflix, and Uber, their buyer preferences have changed drastically.
If you’re a data center professional and you’re not active on LinkedIn, you have no idea what you’re missing. Here are nine ways that data center professionals -- especially those in executive, sales, marketing, business development, channel, account management, and product management roles -- are getting more out of LinkedIn.
With all the hype that every announcement from Google, Facebook, Instagram, Twitter, and LinkedIn gets, you’d think there’s not much hope for offline marketing -- especially when it comes to campaigns for data center, cloud services, and mission critical kinds of businesses. But don’t count offline marketing out quite yet -- even among tech-savvy buyers. Here are four tips to improve your results.
There’s a difference between being “on” social media and using social media effectively -- to attract the right prospects, in the right places, at the right time, and most of all: in the right context. Here are four big social mistakes that data center sales and marketing teams make -- so you don’t have to repeat their errors.
The way prospects and clients research and purchase data center-related services has changed dramatically during the past five years.
As a result, 70% or more of the decision-making process is now over before a prospect even comes into contact with a data center company’s sales or marketing executives. So what prospects uncover about you and your brand matters a lot.
Here are three personal branding tips that are especially relevant to customer-facing sales and marketing professionals in the data center industry:
When studying outsourced data center providers in the region for the Greater Miami Data Center Market Opportunity Report, we found that companies had an average of 1,728 Twitter followers and updated their company Twitter profiles about 21 times per month. To keep tabs on the companies that are operating colocation and wholesale data centers in Miami, here’s who to follow.
The data center industry has most certainly caught the attention of the financial services industry over the past decade or so. Many data center stocks, mostly data center REITs (real estate investment trusts), are now the darlings of Wall Street -- or at least get quite a bit of attention. So which data centers in Miami are publicly traded?
Within the data center industry, the Greater Miami area and the broader South Florida region, is considered a secondary market -- based on the amount of square footage and investments being made in the region.
The main or primary data center marketplaces in the United States include Northern Virginia, Greater New York City, Chicago, Dallas, Northern California, and Southern California.
While analyzing the operators of outsourced data centers in Miami for the Greater Miami Data Center Market Opportunity Report, we looked at specific locations of colocation and wholesale data centers both throughout Miami, as well as the broader South Florida region.
So which of Miami’s colocation and wholesale data centers are closest to Miami International Airport?
Within the data center and cloud services industries, Northern Virginia is no-holds-barred the location of choice for literally thousands of companies that have significant, outsourced IT infrastructure needs - especially wholesale and colocation data center services.
In this post, you’ll learn about 23 data center colocation providers with a presence in Virginia, mostly Northern Virginia, that are analyzed in the Northern Virginia Data Center Market Opportunity Report.
The overwhelming majority of wholesale and colocation data center operators in the Northern Virginia (NOVA) region are located outside of Washington, DC. IT buyers can find plenty of choice throughout Northern Virginia in Chantilly, Dulles, Fairfax, Gainesville, Herndon, Manassas, Middletown, Reston, Sterling, and Vienna. That said, there are a few Washington DC (District of Columbia) colocation providers leading the market.