How to Find Enterprise Data Center and Colocation Customers

How to Find Enterprise Data Center and Colocation Customers

Today we’re going to dive into How to Find Enterprise Data Center and Colocation Customers.

-- essentially how to find enterprise end user data center customers, as well as customers at colocation and wholesale data centers.

When it comes to being able to find potential clients, to find these customers, we get this question a lot. And I've done sessions about this at AFCOM’s Data Center World, Datacenter Dynamics Colo+Cloud, HostingCon, and MSP Expo -- plus lots of webinars on this very same topic.

The Data Center Ecosystem

The Data Center Ecosystem

Gartner defines a data center as a place that “houses and maintains back-end information technology (IT) systems and data stores — its mainframes, servers and databases.

In the days of large, centralized IT operations, this department and all the systems resided in one physical place, hence the name data center.” Today's episode is going to focus on how we categorize, or group, the many different facets -- the many different segments or sub-sectors if you will -- of the data center industry as a whole.

The Differentiated Data Center Defined

The Differentiated Data Center Defined

Is your data center truly differentiated? Says who? The reality: today’s enterprise IT buyers are more empowered than ever before. And they have a much higher bar than ever before for getting things 100% on their own terms. So at the end of the day: You and your data center’s leadership team aren’t the ones that get to determine whether in fact you’re truly differentiated. Your target clients’ perception of your data center’s differentiation is what really matters. It’s all about them and their needs, not yours.