Data Center Sales & Marketing Institute (DCSMI) Blog

Comparing Data Center Construction vs. Retrofits with Data Center Owner-Operators, Architects, GCs, and Manufacturers

Written by Joshua Feinberg | May 5, 2025 4:00:00 AM

Joshua Feinberg and Benjamin Myers discuss the involvement of different stakeholders in data center construction and retrofits. 

Ben notes that all three types of stakeholders —owner-operators, general contractors, and architects—are involved in new construction, emphasizing the importance of collaboration among them. 

In retrofits, architects are less involved unless it's a full remodel, and manufacturers also play a significant role. 

Ben stresses the necessity of ensuring all parties understand the project's goals and work together for a smooth process, suggesting a four-way collaboration, including manufacturers.

This video is excerpted from the podcast Ep. #56 Benjamin Myers, National Accounts Sales Executive of DH Pace Company | Data Center Go-to-Market Podcast.

Action Items

  • Ensure all stakeholders (owner-operators, GCs, architects, manufacturers) are involved and aligned for new data center construction projects.
  • Follow up with manufacturers as an additional stakeholder group to bring their specialized expertise to the conversation.

Outline

Stakeholder Involvement in Data Center Construction and Retrofits

  • Joshua Feinberg inquires about the involvement of different stakeholders, including owner-operators, general contractors, and architects, in both new construction and retrofits.
  • Benjamin Myers explains that all three stakeholders are involved in new construction projects, emphasizing the importance of collaboration among them.
  • Ben notes that in retrofit projects, architects are less involved unless it is a full remodel, and the focus shifts more toward general contractors and manufacturers.
  • Ben highlights the role of manufacturers in bringing specific expertise to the table, making them an essential part of the team, especially in new construction.
  • The conversation underscores the need for clear communication and alignment among all stakeholders to ensure a seamless process, especially in significant investment projects like new construction.

Resources

Watch the full podcast Ep. #56 Benjamin Myers, National Accounts Sales Executive of DH Pace Company | Data Center Go-to-Market Podcast

 

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