Data Center Go-to-Market Podcast

Ep. #92 Richard Grundy, President & CEO at AVTECH Software | Data Center Go-to-Market Podcast

Written by Joshua Feinberg | Apr 29, 2025 10:00:00 AM

Episode #92 of the Data Center Go-to-Market Podcast features an interview with Richard Grundy, President & CEO at AVTECH Software.

  • Discover how Rick Grundy transitioned from an intern to CEO of AVTECH, leading a global company.
  • Understand the diverse career opportunities within the data center industry, from technical roles to creative and operational positions.
  • Broaden your perspective on the data center industry and its impact on the global economy.
  • Gain insights into the importance of internships and early career experiences in shaping professional growth.
  • Explore strategies for mid-career professionals to reignite their passion and reset their career paths.
  • Identify the challenges and opportunities in the global data center industry, including logistics, AI integration, and customer service.
  • Examine how AI can be leveraged to enhance productivity and create innovative customer-facing applications.
  • Detail the benefits of working in small to mid-size organizations for diverse and dynamic career growth.
  • Learn about AVTECH’s global go-to-market strategies and the role of channel partners in expanding its reach.
  • Review leadership strategies for fostering a culture of learning, growth, and innovation within an organization.

Host:
Joshua Feinberg, CEO
DCSMI


Special Guest:
Richard Grundy, President & CEO
AVTECH Software

 

Richard Grundy, CEO of AVTECH, discusses the transformative impact of AI on data centers, enabling proactive issue resolution and enhancing customer service. 

He shares his journey from an intern to leading AVTECH, now in 187 countries. 

Rick emphasizes the broad career opportunities in the data center industry, advising students and professionals to explore diverse roles.

He highlights the importance of continuous learning and the benefits of working in smaller, dynamic companies. 

AVTECH's strategy includes leveraging AI for internal productivity and customer benefits, and expanding global presence through strategic locations and channel partnerships.

Action Items

  • Explore opportunities to leverage AI to enhance internal productivity and provide more advanced customer-facing capabilities.
  • Evaluate expanding direct sales and support presence in additional regions like Southeast Asia, Australia/New Zealand, and Europe.
  • Continue developing a culture of learning and growth within the AVTECH team to drive innovation.

Outline

Richard Grundy's Background and Journey to AVTECH

  • Richard Grundy discusses his background, emphasizing his early experiences in a hardware store and lumber yard, which fostered a love for building and problem-solving.
  • He pursued a computer science background with supplementary experience in mechanical and electrical engineering, starting as an intern at AVTECH 25 years ago.
  • Rick highlights his journey from intern to CEO, leading AVTECH Software and its Room Alert products to 187 countries.
  • He shares insights on the importance of internships and early career experiences in shaping future career paths in the data center industry.

Advice for Students and Career Opportunities in Data Centers

  • Rick advises students to broaden their perspective on the data center industry, comparing it to a public utility that drives the global economy.
  • He explains that the data center industry encompasses various aspects, including infrastructure, hardware, software, delivery strategies, and marketing.
  • Rick encourages students to explore different career paths within the data center industry, such as creative writing, supply chain management, and graphic design.
  • He emphasizes the importance of understanding the broader economic impact of data centers and how they intersect with various industries.

Career Growth and Learning Opportunities in Mid-Career Professionals

  • Richard discusses the importance of continuous learning and growth, suggesting that mid-career professionals can reignite their passion by learning something new every day.
  • He highlights the advantages of working in small to mid-size organizations, which offer more diverse and dynamic career opportunities.
  • Rick shares that AVTECH values growth and encourages employees to explore different areas of the business to foster creativity and innovation.
  • He encourages mid-career professionals to consider a career reset and explore new opportunities within the data center industry.

Challenges and Opportunities in the Global Data Center Industry

  • Rick identifies logistics, global economics, and technology advancements as key challenges for companies in the data center industry.
  • He discusses the impact of AI on business operations and customer service, emphasizing the need for intelligent integration of AI.
  • Rick explains how AVTECH leverages AI to enhance internal productivity and provide better customer service through environment monitoring.
  • He highlights the importance of AI in creating new customer-facing applications and improving overall business efficiency.

Staffing and Go-to-Market Strategies for Global Operations

  • Rick explains the challenges of staffing global operations, particularly managing time zones and logistics.
  • He discusses the strategic importance of having a direct presence in key markets, such as Dubai, to cover new time zones and expand business opportunities.
  • Rick emphasizes the role of channel partners in AVTECH's global distribution strategy, highlighting the benefits of direct sales and support in key markets.
  • He shares AVTECH's approach to balancing direct sales with channel partnerships to meet customers' needs in different regions.

Innovation and Accountability in Organizational Leadership

  • Rick discusses the shift in his role as CEO, focusing more on pushing innovation and accountability down to the organization.
  • He emphasizes the importance of developing a culture of learning and growth, trusting the team to drive implementation.
  • Rick highlights the exciting opportunities in the data center industry, driven by new technologies and changing capabilities.
  • He shares his vision for AVTECH's future, focusing on continuous growth and readiness to respond to new opportunities.

Connecting with AVTECH and Room Alert

  • Richard provides information on connecting with him and learning more about AVTECH and Room Alert.
  • He encourages listeners to visit the AVTECH website for full contact information and to connect with him on LinkedIn.
  • Richard expresses his appreciation for the opportunity to share his insights and experiences on the podcast.
  • The podcast concludes with a reminder of the sponsorship by DCSMI and an invitation to subscribe to the Data Center Sales and Marketing Newsletter.

Guest Resources

Resources

 

Do you want to stay up to date about upcoming episodes?

Subscribe to the Data Center Sales and Marketing Newsletter