Episode 138 of the Data Center Go-to-Market Podcast features an interview with Jake Anderson, Head of Business at PVcase.
- Discover the traditional challenges of power flow studies and site selection for data centers
- Explore how software can revolutionize grid interconnection analysis
- Uncover the journey of transforming a finance background into a tech startup
- Investigate the critical factors for successful data center site selection
- Navigate the complexities of grid capacity and interconnection modeling
- Examine the role of AI and machine learning in energy technology development
- Decode the key stakeholders involved in data center project planning
- Master strategies for identifying industry problems and building innovative solutions
- Illuminate the importance of grid perspective in infrastructure development
- Evaluate career paths in emerging energy and technology sectors
- Transform manual site selection processes through advanced software tools
- Recognize the potential of cross-functional skills in entrepreneurial ventures
Host:
Joshua Feinberg, CEO
DCSMI
Special Guest:
Jake Anderson, Head of Business
PVcase
Jake Anderson, Head of Business at PVcase, discussed the evolution of power flow studies and site selection for datacenters.
Traditional methods involved expensive consultancies, costing $25,000-$50,000 per study and taking six to eight weeks.
PVcase's software streamlines this process, automating grid modeling and land selection. Anderson highlighted the importance of understanding grid capacity and interconnectivity. He also shared insights on career advice, emphasizing the value of problem-solving and continuous learning.
PVcase's expansion into data center site selection was driven by industry demand and internal research. The company aims to integrate its products further, creating a comprehensive platform for energy and datacenter projects.
Outline
Traditional Power Flow Studies and Site Selection Challenges
- Jake Anderson explains the traditional method of running power flow studies, which requires hiring expensive consultancies that can take six to eight weeks and cost $25,000 to $50,000 per study.
- The process involves taking large-scale models, input data from utilities and grid operators, and making assumptions about grid evolution.
- Traditional methods relied on hiring transmission planning staff or consultants to run these studies.
- Jake Anderson introduces the concept of a point of interconnection (POI) where datacenters plug into the grid, comparing it to an outlet.
Introduction of Jake Anderson and PVcase
- Joshua Feinberg introduces Jake Anderson, head of business for PVcase, and mentions PVcase's headquarters in Lithuania and Boulder, Colorado.
- Jake Anderson shares his background, starting in corporate finance, founding a SaaS company, and being acquired by a larger company two years ago.
- Jake discusses his transition from finance to technology, influenced by his cousin's expertise in energy system modeling.
- The initial focus of their company was on site selection for energy projects, which evolved into a broader solution for various energy technologies.
Early Challenges and Market Reception
- Jake Anderson describes the initial resistance from companies using traditional methods for site selection, such as tracing power lines in Google Earth and knocking on doors.
- The company's software aimed to automate these processes, making site selection more efficient.
- PVcase received quick traction, with two of the most prominent companies in the industry becoming their second and third customers.
- The company expanded into other technologies like data centers, EV charging, and storage, leveraging their expertise in site selection and grid interconnectivity.
Expansion into the Data Center Market
- Jake explains the expansion into the data center market as a result of both industry demand and their own market research.
- The company found similarities in land characteristics needed for different energy projects, making the transition smoother.
- Data centers, like other energy projects, require land that is viable for development and grid interconnectivity.
- PVcase's software can handle both the land and grid modeling aspects, making it flexible for various use cases.
Key Stakeholders and Champions in the Data Center Industry
- Jake identifies development managers and project managers as the primary stakeholders in the data center industry.
- These individuals are responsible for managing the development pipeline and finding good land and grid interconnectivity.
- Technical or energy feasibility experts within companies are also key stakeholders, responsible for ensuring the project can be integrated with the grid.
- PVcase's software helps these stakeholders by providing advanced modeling and grid analytics, automating the process and reducing the need for manual tracing and site visits.
Advice for Aspiring Entrepreneurs
- Jake advises aspiring entrepreneurs to start by identifying problems and learning about the industry, rather than having a grand idea from the start.
- He emphasizes the importance of getting a foot in the door and learning about the value chain, whether through finance, technical roles, or other relevant experiences.
- Jake shares his own journey, starting in finance and transitioning to technology, and how he and his cousin leveraged their complementary skills to build their company.
- He encourages aspiring entrepreneurs to be open to learning and adapting, and to focus on solving real problems for their customers.
Career Guidance for Mid-Career Professionals
- Jake advises mid-career professionals to understand what makes them tick and identify areas of interest and material that align with their skills and passions.
- He suggests looking for roles that combine their interests with new material, creating a Venn diagram of potential opportunities.
- Jake emphasizes the importance of continuous learning and staying open to new opportunities, even if they seem unrelated to one's current career.
- He encourages professionals to explore conferences and trade shows to learn about new industries and make connections.
Mistakes in Site Analysis and Grid Perspective
- Jake identifies the biggest mistake in site analysis as not factoring in the grid perspective, which is crucial for understanding grid capacity and upgrade costs.
- The grid is more complex and volatile than ever, requiring advanced modeling and simulations to ensure project viability.
- PVcase's software helps companies understand grid capacity and potential upgrade costs, reducing the risk of sunk costs and project delays.
- Jake explains how their software runs the same power flow studies that utilities use, providing accurate and transparent data to users.
Impact of AI and Machine Learning on PVcase
- Jake discusses the impact of AI and machine learning on PVcase's internal operations and product development.
- The company uses AI to automate processes, improve coding efficiency, and enhance product solutions.
- PVcase aims to leverage AI to bridge knowledge gaps and streamline workflows, making their software more efficient and user-friendly.
- The company is strategic about integrating AI, ensuring it adds value and is not just a buzzword.
Productivity Tools and Role in the Company
- Jake shares his reliance on Excel spreadsheets, Slack, and AI tools like ChatGPT for communication and productivity.
- He uses AI to polish messaging and improve language, ensuring clear and concise communication within the company.
- Jake also leverages AI for deep research capabilities, helping him make informed strategic decisions.
- His role at PVcase involves overseeing the prospecting business unit, ensuring it aligns with the broader business plan and works in harmony with other business units.
Future of PVcase and Role Evolution
- Jake envisions the role of heading business for PVcase evolving as the company creates a more integrated end-to-end value chain.
- The company aims to bring all products together, creating a platform-oriented approach that blurs the lines between different business units.
- Jake anticipates changes in the organizational structure, potentially segmenting the company based on audience, industry segment, or technology type.
- The focus will be on creating a scalable and efficient business model that meets the evolving needs of the industry.
Guest Resources
Resources
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