Joshua Feinberg and Patricia Alvina discuss leveraging LinkedIn groups and the Social Selling Index (SSI) for data center sales reps.
Joshua emphasizes the educational value of following key companies and thought leaders, suggesting daily engagement can significantly enhance knowledge.
Patricia highlights the role of SSI, noting that active participation, such as responding to comments and creating relevant posts, can boost one's SSI and visibility.
She predicts that future sales directors might consider SSI as a hiring criterion, similar to how PowerPoint skills were once essential.
Both agree that digital skills are now crucial for effective sales.
This video is excerpted from the podcast Ep. #42 Patricia Alvina, Sales Manager ASEAN at Siemens Singapore | Data Center Go-to-Market Podcast.
Action Items
- Spend 30-60 minutes per day reading and engaging with content shared by relevant companies and thought leaders in the industry.
- Join relevant LinkedIn Groups related to your area of interest (e.g., decarbonization) and actively participate by responding to comments and creating posts that address the group's concerns.
- Increase your Social Selling Index (SSI) by engaging with your target audience on LinkedIn to improve your visibility and positioning as an industry expert.
Outline
Leveraging LinkedIn Groups for Sales Education and Engagement
- Joshua Feinberg emphasizes the importance of following strategically important companies and thought leaders on LinkedIn, suggesting that spending half an hour to an hour daily on such activities can provide significant education.
- Patricia Alvina agrees and adds that engaging in group discussions and responding to comments can help increase one's visibility and influence on LinkedIn.
- Patricia mentions LinkedIn's Social Selling Index (SSI) and explains that active participation in groups and relevant discussions can boost one's SSI score.
- Joshua imagines a future where sales directors consider SSI scores alongside traditional hiring criteria to assess a candidate's LinkedIn competence, similar to how PowerPoint skills were evaluated in the past.
- Patricia and Joshua both agree that digital skills are now essential for sales professionals, highlighting the shift towards digital proficiency in the sales field.
Guest Resources
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