Frequently Asked Questions
(FAQs) About The Data Center Sales & Marketing Institute (DCSMI)

DCSMI offers three programs to fit different stages and scales: 

• Decision Makers Mastermind (a VIP done-with-you mastermind)
• Thought Leadership Launchpad (a done-for-you podcast and thought-leadership platform), and 
• Organic Thought Leadership Accelerator (a full content growth & repurposing flywheel). 

Each path builds upon the one below it, allowing companies to choose the level of runway and execution they need.

The Decision Makers Mastermind is a done-with-you, peer-driven membership for senior GTM professionals that helps teams reposition from “vendor” to trusted advisor. The program includes 20 group mastermind workshops per year (90-minute video conferences), quarterly hot seats, quarterly 1:1 strategy consultations, a private VIP forum, matchmaking/co-marketing introductions, and two in-person, two-day mastermind workshops each year in the Miami–Fort Lauderdale area. Members must maintain a minimum 80% participation/attendance rate to protect the group’s integrity.

The Mastermind is built for executives and GTM leaders — sales, marketing, product, and channel professionals — who lead teams in the data-center ecosystem (operators, technology, facilities, real estate, construction, and investment companies). Membership is invitation-only; interested data center professionals must apply when enrollment opens (enrollment windows occur multiple times per year), and space is limited to preserve cohort quality.

The Thought Leadership Launchpad is a done-for-you podcast and thought-leadership engine. It begins with a four-week onboarding (strategy, ICP and persona work, channel setup, trailer, episode calendar, guest scheduling center, host training, and tech advisory) and then runs a 48-episode-per-year podcast (weekly, video and audio, each episode up to 30 minutes). DCSMI handles preparation, recording, editing, metadata, thumbnails, transcriptions, show notes, and multi-channel distribution, as well as quarterly KPI reporting and a 60-minute executive strategy workshop each quarter. Optional add-ons offer guest booking, longer episodes, hosting/co-hosting, and live streaming.

The Launchpad is specifically designed for companies that sell $100,000+ deals (or the local-currency equivalent).

The Accelerator builds on the Launchpad to create a complete content growth flywheel and media ecosystem. It includes everything in the Launchpad plus additional features such as an extra seat in the Decision Makers Mastermind, daily/advanced repurposing (noted as one piece of social content per day on non-podcast days, with larger repurposing packages available), sophisticated campaign strategy/testing/analytics, and a comprehensive creative repurposing engine for video clips, blogs, short-form vertical videos, carousels, documents, and infographics. Optional add-ons offer 2–4 times the velocity and precision targeting.

Founding-cohort annual investments are:

• Organic Thought Leadership Accelerator — $100,000/year (founding rate; future cohorts will open at $150,000/year).
• Thought Leadership Launchpad — $50,000/year (founding rate; future cohorts will open at $75,000/year)
• Decision Makers Mastermind — $10,000/year (founding rate; when the program is fully developed new cohorts will be $20,000/year)

Yes. The program structure intentionally stacks:

• Launchpad includes everything in the Decision Makers Mastermind (noted on the Launchpad page as a $10,000/year value)
• Accelerator includes everything in the Launchpad (a $50,000/year value) plus the additional Accelerator features and an extra Mastermind seat.

Expect weekly operational cadence and recurring commitments: the Launchpad runs a weekly podcast (48 episodes/year) with weekly guest prep and the first four weeks dedicated to onboarding; the Mastermind runs 20 group workshops per year (90 minutes each) and two in-person two-day workshops (April and November) with an 80% attendance requirement (minimum participation rate to protect group integrity). Accelerator clients receive the Launchpad producer cadence plus daily repurposed content streams and broader campaign execution. Enrollment windows, application requirements, and other timelines are published on the program pages.

Yes. For an initial consultation, please find a date/time that works for you for a Quick Connect Consultation.