Joshua Feinberg and Patricia Alvina discuss the importance of LinkedIn for sales professionals and job seekers.
Patricia highlights LinkedIn's tools for finding new jobs and leads, including Sales Navigator for market analysis.
She emphasizes the need for personalized outreach and the value of LinkedIn's up-to-date profiles.
Joshua compares selling products to selling oneself, noting LinkedIn's role in professional networking and current job status updates. Despite some companies ' restrictions, they agree that LinkedIn is essential for career development and outreach.
This video is excerpted from the podcast Ep. #42 Patricia Alvina, Sales Manager ASEAN at Siemens Singapore | Data Center Go-to-Market Podcast.
Action Items
- Encourage sales team to leverage LinkedIn's features, such as Sales Navigator, to research prospects and personalize outreach.
- Suggest that job seekers use LinkedIn to connect with industry professionals, understand their pain points, and position themselves accordingly.
- Remind team members to keep their LinkedIn profiles current. This is a primary way to showcase their professional experience and network.
Outline
LinkedIn as a Career Development Tool
- Joshua Feinberg describes LinkedIn as a 24/7 conference where users can choose their participants, similar to attending various conferences.
- Patricia Alvina agrees and highlights that LinkedIn is useful for both job seekers and sales professionals.
- Patricia explains that LinkedIn offers tools for finding new jobs, such as searching within networks and companies and using premium functions for deeper insights.
- LinkedIn's Sales Navigator tool helps sales professionals analyze market trends and buyer interests, emphasizing the need to invest time in using these tools effectively.
Using LinkedIn for Job Search and Sales Prospecting
- Patricia shares her experience sending numerous messages to understand potential employers' needs and challenges.
- She emphasizes the importance of crafting messages tailored to the recipient's role, such as CEOs or CFOs, to address their specific concerns.
- Joshua Feinberg draws parallels between selling products and selling oneself, noting that both require building a pipeline and prospecting.
- Joshua mentions that nearly all internal champions in their field are on LinkedIn, which is essential for effective outreach.
Inferring Insights from LinkedIn Profiles
- Joshua discusses how LinkedIn profiles provide insights into individuals' interests and interactions, aiding in tailoring approaches.
- He highlights that LinkedIn is often the first place people update their new job status, underscoring its relevance for sales professionals.
- Joshua notes that LinkedIn's large user base ensures that profiles are usually up-to-date, providing accurate information for outreach.
- Patricia agrees, stressing the importance of having a LinkedIn profile for starting one's career, networking, and learning about the industry.
Overcoming LinkedIn Resistance and Enhancing Networking
- Joshua acknowledges that some people still resist using LinkedIn due to company restrictions.
- Patricia advises that having a LinkedIn profile is crucial for career development and connecting with headhunters and industry peers.
- She emphasizes the need for new graduates to translate theoretical knowledge into practical industry applications through creative thinking and networking.
- Patricia concludes by stressing the importance of understanding one's network and investing time to leverage LinkedIn effectively for career growth.
Guest Resources
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