HubSpot Operations Hub

HubSpot Operations Hub is HubSpot’s newest and fifth hub, building on the CRM platform foundation established by Marketing Hub, Sales Hub, Service Hub, and CMS Hub.

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Available in both Starter and Professional versions (and a free version), Operations Hub helps connect your third-party apps, keep your data clean, and automate business processes.

With custom field mappings in Operations Hub Professional, you get exactly the data you need in your CRM, not just standard contact properties like name and email address.

You can create custom programmable automation using JavaScript for every business process — for example, this might include lead rotation and managing sales territories, to renewal processes, and post-sale onboarding.

With new out-of-the-box data quality automation, your HubSpot database can self-clean, including fixing common frustrations around date properties and name formatting.

With HubSpot Operations Hub,  you’ll be equipped to address one of the most pressing business challenges today: providing a world-class customer experience.

By adopting technology that helps your company become more efficient, aligned, and adaptable, your company can deliver on the promise of a friction-free customer experience.


So what does all this mean for the newly emerging discipline known as RevOps? RevOps is all about unifying internal operations. Gartner predicts that 75% of high-growth companies will deploy RevOps.

TechTarget defines Revenue operations (RevOps) as “the strategic integration of sales, marketing, and service departments to provide a better end-to-end view to administration and management while leaving day-to-day processes within the departments. The holistic approach of revenue ops is designed to break down silos between departments. As digital customer experience evolves, the need for various departments to share information has grown; revenue ops are the strategy to bring them all together and more precisely measure the return on investment (ROI) in those departments.”

As your company grows, your systems can very quickly get out of control. You have employees all over the company buying their favorite SaaS. Managers build ad-hoc spreadsheets for workarounds. Teams build their own processes. 

What’s the end result? Lots of misinformation, employees don’t trust each other, and customer experience suffers. RevOps eliminates the silos by connecting tools, cleaning customer data, and automating business processes.  

Do you currently use HubSpot Operations Hub? Do you work on a RevOps team? Let me know in the Comments section below.

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