Go-to-Market Strategy
Reboot Camp

The 8-Step System for Attracting the Right Clients and Growing Faster
(for B2B SaaS, FinTech, and IaaS Startups)

 

Enroll Today in Go-to-Market Strategy Reboot Camp

Finally, Learn How to Build the Go-to-Market Systems That Your B2B Tech Startup Needs to Grow Better and Faster

(Without Having to Invest in a $60,000+/Year Marketing Agency Retainer or a $120,000+/Year CMO)

Discover How to Create a Scalable Revenue Growth Engine That Educates and Builds Trust in the Modern, Digital Buyer’s Journey

Do you and your sales team struggle to attract and engage the right kinds of prospects?

Go-to-Market Strategy Reboot Camp | The 8-Step System for Attracting the Right Clients and Growing Faster (For B2B SaaS, FinTech, and IaaS Startups)I’m Joshua Feinberg, creator of Go-to-Market Strategy Reboot Camp. And I help founders of B2B tech startups develop an effective go-to-market strategy that improves their differentiation, competitive positioning, thought leadership, sales cycle acceleration, and scalable predictable revenue growth.

Throughout most of my now more than 20+ year career, I’ve used content strategy to drive growth in marketing, sales, and customer success -- mostly with startups, entrepreneurs, and small businesses -- but also through a highly unique combination of contractor, channel partner, and community leadership roles with IBM, Microsoft, and HubSpot.

Preparing Your Company to Compete and Win in Today’s Digital Buyer’s Journey

Ten years ago, B2B buyers spoke with salespeople early on in their pre-purchase research.

However, today that's completely changed.

Gartner predicts that 80% of B2B sales interactions will be digital in the coming years.

Future of Sales report

And I’m not going to sugar-coat it: Most of the teams at startups, scaleups, and small businesses that I meet are not even close to ready to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.

As search engines, social media, voice-powered personal assistants, streaming video, podcasts, webinars, and review websites have all become mainstream, your best prospects now are doing tons of self-directed research on their own before they’re open to having a sales conversation with someone from your company.

So much so that many times 60% to 80% (or more) of the buyer’s journey is over before you’re even aware of a potential prospect.

The latest research from Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
And McKinsey & Company has discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
In its B2B Thought Leadership Impact Report, LinkedIn in partnership with Edelman, concluded that “thought leadership remains critical to customer engagement but breaking through the noise is harder than ever.”

This massive change in buyer behavior has proven incredibly challenging for legacy sales teams that are stuck in the past -- cold-messaging people on LinkedIn and begging for 15-minute meetings to pitch their product or service. 

But these changes also provide incredible opportunities for those teams that can position themselves as subject matter experts, teachers, trusted advisors, and thought leaders.

Why So Many B2B Tech Startups Struggle with Go-to-Market Strategy, Client Attraction, and Growth

Enroll Today in Go-to-Market Strategy Reboot Camp

With the right go-to-market strategy, you too can get found by the right people, in the right places, at the right time, and most importantly, in the right context.

And jumpstarting your GTM is especially crucial for early-stage companies that have yet to achieve sustainable product-market fit and go-to-market fit.

But creating an effective go-to-market strategy can be extraordinarily time-consuming and expensive. Yet the right GTM can literally be make-or-break for so many startups and founders like the more than 150 that I’ve worked with over the past two decades.

And that’s the reason why we created Go-to-Market Strategy Reboot Camp so that you can get access to the same kind of professional guidance that you’d normally have to invest at least $60,000+/year for a marketing agency retainer or $120,000+/year for a CMO.

Go-to-Market Strategy Reboot Camp was developed by industry-certified experts in content marketing, inbound marketing, sales enablement, digital marketing, marketing and sales automation, digital advertising, SEO, social media, and email marketing -- with 20+ years of experience in small business, mid-market, and enterprise technology, especially within Software as a Service (SaaS), financial technology (FinTech), and Infrastructure as a Service (IaaS).

Learn How to Attract the Right Clients to Your Business In the Modern Buyer's Journey

The Perfect Step-by-Step Toolkit for B2B Tech Startups Like Yours That Need to Differentiate and Accelerate Sales Cycles, So That You Can Stand Out from the Pack, Command Premium Pricing, and Close Sales Faster Without Compromise

Your ideal clients no longer research and purchase your products and services the way they used to. Is your company prepared for this reality? Or is your team completely asleep at the wheel?

Roadmap-for-Go-to-Market-Strategy-Reboot-Camp-2560x1440

When you enroll in Go-to-Market Strategy Reboot Camp, here’s what you’ll learn.

The Fundamentals of Go-to-Market Strategy

(1 hour 17 minutes)

The Fundamentals of Go-to-Market Strategy

Learning Objective: Learn why go-to-market strategy has such an outsized impact on startups, scaleups, and small businesses, how to establish the five pillars for revenue growth, and what customer insight and market validation look like.

  • Go-to-Market Strategy Defined
  • The Five Pillars for Revenue Growth
  • Importance of Customer Insight
  • Market Validation

Teamwork, Org Chart, and Content Roles

(46 minutes)

Teamwork, Org Chart, and Content Roles

Learning Objective: Learn why go-to-market strategy depends so much on teamwork, alignment, and silo-busting, how to create a healthy org chart for the digital buyer’s journey, and what the role of the content team supporting go-to-market strategy looks like.

  • Go-to-Market Strategy as a Team Sport: Alignment and Silo-Busting
  • The Great Org Chart Debate
  • Content Team Roles

Engaging Prospects with More Intentional Lead Generation

(59 minutes)

Engaging Prospects with More Intentional Lead Generation

Learning Objective: Learn why your prospect engagement and lead generation depends on transformational change, rethinking your positioning, and exchanging value, how to use various lead generation tools, and what more intentional awareness-stage lead generation looks like.

  • Transforming Strangers into Known Leads
  • Rebooting Your Positioning
  • The Value Exchange
  • Lead Generation Tools
  • Demo: Engaging Prospects with More Intentional Lead Generation

The Digitally-Transformed Sales Team

(1 hour 25 minutes)

The Digitally-Transformed Sales Team

Learning Objective: Learn why digital transformation requires an updated sales playbook, how to reinvent sales professionals as consultants, thought leaders, and expert advisors, and what the digitally transformed sales team and its tactics look like.

  • Sales Strategy
  • Reinventing Sales Professionals as Big 4 Consultants, Thought Leaders, and Expert Advisors
  • Sales Content and Social Selling
  • Selling with Video
  • Sales Frameworks

Content, Competition, and Branding

(49 minutes)

Content, Competition, and Branding

Learning Objective: Learn why content plays such an important role in go-to-market strategy, how to audit your company’s content assets and liabilities, how to analyze your competitive landscape, and what the intersection of content and branding best practices looks like.

  • Content Formats
  • Content Audit
  • Competitor Analysis
  • Branding Beyond Your Logo, Colors, and Fonts

Attracting the Right Audience

(1 hour 11 minutes)

Attracting the Right Audience

Learning Objective: Learn why traffic generation plays such a central role in attracting the right audience, how to use video, website, social media, public relations, and paid media best practices to support your go-to-market strategy, and examples of what attracting the right audience looks like.

  • Traffic Generation
  • Video
  • Website
  • Social Media, Public Relations, and Cold Emails
  • Paid Search and Paid Social
  • Demos: Attracting the Right Audience

Accelerating Sales Cycles

(1 hour 4 minutes)

Accelerating Sales Cycles

Learning Objective: Learn why contextualizing and prioritization of resources drive sales cycle acceleration, how to implement best practices for segmentation, technology tools, events, social proof, and product marketing, and what more contextually-relevant consideration- and decision-stage lead generation looks like.

  • Contextualizing and Prioritization
  • Segmentation and Technology Tools
  • Events
  • Social Proof and Product Marketing
  • Demos: Accelerating Sales Cycles

The Role of Technology and the Customer Success-Centric, Companywide Digital Mindset

(48 minutes)

The Role of Technology and the Customer Success-Centric, Companywide Digital Mindset

Learning Objective: Learn why the tech stack and a companywide digital mindset are essential for delivering a great customer experience (CX), how to extend the digital marketing mindset beyond marketing and sales, and what the evolving go-to-market strategy looks like.

  • Tech Stack Considerations
  • Extending the Digital Marketing Mindset Beyond Marketing and Sales
  • Evolving Your Go-to-Market Strategy
Enroll Today in Go-to-Market Strategy Reboot Camp

Bonus #1: 13 Additional Go-to-Market Training Videos

(a $249.00 value)

When you enroll today in Go-to-Market Strategy Reboot Camp, you’ll also get 13 Additional Go-to-Market Training Videos that complement the 49 lesson videos in the main eight units of the course.

Attracting the Right Audience

Keyword Research

(15 minutes)

Demo: Keyword Research

Learning Objective: Watch how to research keywords that attract the right audience -- bridging the gap between a well-researched buyer persona document and content topics to prioritize.

Working Titles for Traffic Generation

(9 minutes)

Demo: Working Titles for Traffic Generation

Learning Objective: Use your findings from keyword research to brainstorm working titles for traffic generation content: video, audio, image, and text content.

Podcast Sources from Conference Staff, Advisors, and Speakers

(11 minutes)

Demo: Podcast Sources from Conference Staff, Advisors, and Speakers

Learning Objective: Watch how to identify and reach out to potential podcast guests associated with conferences attended by your target audience.

Podcast Sources from Publications Staff, Contributors, and Sources

(12 minutes)

Demo: Podcast Sources from Publications Staff, Contributors, and Sources

Learning Objective: Watch how to identify and reach out to potential podcast guests associated with publications read by your target audience.

LinkedIn Ads Strategy for Account Based Marketing (ABM)

(24 minutes)

Demo: LinkedIn Ads Strategy for ABM

Learning Objective: Use your target account list to attract your target audience to your company’s awareness stage content offer via LinkedIn Ads.

LinkedIn Ads Strategy for Industries

(8 minutes)

Demo: LinkedIn Ads Strategy for Industries

Learning Objective: Use your industry targeting from your buyer personas to attract your target audience to your company’s awareness stage content offer via LinkedIn Ads.

LinkedIn Ads Strategy for Job Functions

(12 minutes)

Demo: LinkedIn Ads Strategy for Job Functions

Learning Objective: Use job function targeting from your buyer personas to attract your target audience to your company’s awareness stage content offer via LinkedIn Ads.

LinkedIn Ads Strategy for Job Titles

(12 minutes)

Demo: LinkedIn Ads Strategy for Job Titles

Learning Objective: Use job title targeting from your buyer personas to attract your target audience to your company’s awareness stage content offer via LinkedIn Ads.

LinkedIn Ads Strategy for Group Memberships

(16 minutes)

Demo: LinkedIn Ads Strategy for Group Memberships

Learning Objective: Use LinkedIn Groups targeting from your buyer personas to attract your target audience to your company’s awareness stage content offer via LinkedIn Ads.

LinkedIn Ads Strategy for Skills Identifiers

(15 minutes)

Demo: LinkedIn Ads Strategy for Skills Identifiers

Learning Objective: Use LinkedIn Skills targeting from your buyer personas to attract your target audience to your company’s awareness stage content offer via LinkedIn Ads.

Engaging Prospects with More Intentional Lead Generation

Working Titles for Lead Generation: Awareness

(10 minutes)

Demo: Working Titles for Lead Generation: Awareness

Learning Objective: Watch how to use your findings from your buyer personas to brainstorm working titles for awareness-stage lead generation -- to create a content calendar for premium content that engages prospects with more intentional lead generation.

Accelerating Sales Cycles

Working Titles for Lead Generation: Consideration

(8 minutes)

Demo: Working Titles for Lead Generation: Consideration

Learning Objective: Watch how to use your findings from your buyer personas to brainstorm working titles for consideration-stage lead generation -- to create a content calendar for premium content that engages prospects in a way that accelerates sales cycles, especially from the awareness stage of the buyer’s journey through to the consideration stage of the buyer’s journey.

Working Titles for Lead Generation: Decision

(12 minutes)

Demo: Working Titles for Lead Generation: Decision

Learning Objective: Watch how to use your findings from your buyer personas to brainstorm working titles for decision-stage lead generation offers -- to create a content calendar for premium content that engages prospects in a way that accelerates sales cycles, especially from the consideration stage of the buyer’s journey through to the decision stage of the buyer’s journey.

Take the first step and enroll today in Go-to-Market Strategy Reboot Camp.

Bonus #2: 118 Done-for-You Worksheets, Templates, and Checklists

(a $999.00 value)

118 Done-for-You Worksheets, Templates, and Checklists

When you enroll today in Go-to-Market Strategy Reboot Camp, you’ll also get 118 Done-for-You Worksheets and Checklists that complement the 49 lesson videos in the main eight units of the course.

So you can save yourself hundreds of hours of time as you build and implement what you learn in Go-to-Market Strategy Reboot Camp.

In 20+ years of developing courses and similar content for IT companies, originally for the Microsoft Small Business Server product team and small business channel partner team in Redmond, Washington, for decades, these kinds of done-for-you worksheets and checklists are always one of the most compelling growth accelerators and popular sections.

Years later, people that purchased tools 10+ years ago still approach and effusively thank Joshua Feinberg in hallways at IT conferences (still using the worksheets and checklists in their businesses).

The Fundamentals of Go-to-Market Strategy

11 worksheets and checklists that help you with positioning, revenue growth, segmentation, unit economics, and much more

Content, Competition, and Branding

13 worksheets and checklists that help you with branding, competitive analysis, content strategy, thought leadership, and much more

Teamwork, Org Chart, and Content Roles

9 worksheets and checklists that help you with alignment, content roles, cross-functional team building, growth strategy, hiring considerations, managing expectations, startups, and much more

Attracting the Right Audience

31 worksheets and checklists that help you with blogging, building trust, cold emailing, engagement strategy, paid search, paid social, PR, repurposing, SEO, social publishing, subject matter expertise, video strategy, website strategy, and much more

Engaging Prospects with More Intentional Lead Generation

14 worksheets and checklists that help you with calls to action, cold emailing, early mover advantage, editorial process, forms, lead research, premium content, value alignment, and much more

Accelerating Sales Cycles

15 worksheets and checklists that help you with case studies, CRM tools, email marketing, lead nurturing, lead segmentation, marketing automation, sales automation, webinars, and much more

The Digitally-Transformed Sales Team

16 worksheets and checklists that help you with alignment, content, customer success, handoffs, LinkedIn, personalization, positioning, prospect meetings, modernizing sales, segmentation, specialization, video, and much more

The Role of Technology and the Customer Success-Centric, Companywide Digital Mindset

9 worksheets and checklists that help you with channel partners, customer marketing, customer success, exceeding expectations, marketing technology, recruiting, sales technology, and much more

Are you ready to learn how to attract the right clients to your business in the modern buyer's journey?

Would you like to get access to the step-by-step toolkit built specifically for B2B tech startups that need to differentiate and accelerate sales cycles, so they can stand out from the pack, command premium pricing, and close sales faster without compromise?

Take the first step and enroll today in Go-to-Market Strategy Reboot Camp.

Let’s Put This Into Context

The Edelman-LinkedIn B2B Thought Leadership Impact Study found that:

  • Nearly half (48%) of decision-makers engage with thought leadership content for at least an hour a week
  • Nearly half (49%) say that thought leadership influences their purchase decisions
  • But only 15% rate the quality of thought leadership they consumed as excellent

Ouch!

Buyer preferences in B2B technology are changing quite dramatically to match what’s been happening in B2C technology over the past five years.

Airbnb, Amazon Prime, DoorDash, Instacart, Netflix, and Uber have reinvented customer experience and permanently changed the yardstick against which all tech startups are measured.

By the time most B2B buyers are open to having an initial sales meeting, these buyers are often 60% to 80% of their way through their buyer’s journey.

This shift in power from seller to buyer has frustrated many old-school, traditional marketing and sales teams that rely on interrupting people and essentially begging for 15-minute meetings.

The startups, scaleups, and small businesses that have mastered the future of go-to-market strategy have become experts in the art and science of differentiation, thought leadership, competitive positioning, sales cycle acceleration, and scalable, predictable revenue growth.

In other words, the modern go-to-market strategy attracts the right people, in the right places, at the right time, and most importantly: in the right context.

Is your startup prepared to survive and thrive in this new digitally-transformed marketplace?

Take the first step and enroll today in Go-to-Market Strategy Reboot Camp.

What to Expect

Joshua Feinberg’s been publishing content and teaching courses for B2B technology companies for over 20 years -- with dozens of stellar reviews and recommendations. (see video embed below)

Joshua’s also been quoted in dozens of leading business and IT publications, including Business Insider, CMSWire, CRM Buyer, CRN, Data Center Knowledge, Inc.com, Sun Sentinel, TechTarget, USA Today, and Yahoo! Finance.

As a former Microsoft Corporation content provider for and advisor to the Small Business Server (SBS) product teams and small business channel partner teams in Redmond, Washington, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft BackOffice Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s small business partner strategy, product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000.

With a deep specialization in the cloud services, data center, and hosting industries, Joshua’s presented some of the highest-rated educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. And he’s blogged for Data Center Knowledge, served on the HostingCon Advisory Board, and served on the local AFCOM chapter board.

Because Go-to-Market Strategy Reboot Camp is brand new, there are no reviews specific to this launch. And the price that you're going to pay today as a charter client -- with first-mover advantage -- reflects very heavily discounted introductory pricing relative to what others will be paying in a few months.

Would you like to get access to the same benefits that dozens of other B2B tech startups have enjoyed over the past 20+ years with Joshua Feinberg at a tiny fraction of the cost of a typical $60,000/year+ consulting engagement?
 

365-Day Money-Back Guarantee

When it comes to attracting the right clients and growing faster, go-to-market strategy for B2B SaaS, FinTech, and IaaS startups is very much a marathon, not a 50-yard dash. 

And we want to be there with you when you cross the finish line. To help you invest in your growth with confidence, Go-to-Market Strategy Reboot Camp is backed by a 365-day money-back guarantee.

After you’ve had a chance to watch the included 10+ hours of self-paced training and implement the 100+ done-for-you worksheets and checklists in your company, if you’re not 100% convinced that Go-to-Market Strategy Reboot Camp made a huge impact in helping you attract more of the right clients and grow faster, just let us know anytime within 365 days of purchase and we’ll refund 100% of your purchase price.

Guarantee.png

JoshuaFeinberg

About Joshua Feinberg

Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise B2B SaaS, FinTech, and IaaS.

Since 2002, he’s been building full-funnel inbound sales and marketing programs. 

He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. 

Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. 

As an early adopter and advanced power user of HubSpot since 2010, Joshua is 31X HubSpot Certified and co-led a local HubSpot User Group for four years.

As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. 

With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. 

He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS).

Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Business Insider, Inc.com, CMSWire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine. 

Joshua Feinberg graduated from Rutgers College as a Bloustein Distinguished Scholar with a Bachelor's Degree in Economics, a concentration in accounting, and a minor in music. And he attended the Stern School of Business at NYU with graduate coursework completed in accounting, economics, finance, and IT. Joshua is a lifelong learner, who invests hundreds of hours each year in upskilling -- so that he can help his clients differentiate, maintain their competitive advantage, stay relevant and grow their businesses.

Enrollment for Go-to-Market Strategy Reboot Camp

Go-to-Market Strategy Reboot Camp
(Self-Paced Course)

$500

  • 11+ hours of on-demand video training
  • 49 lessons across eight units
  • Interactive quizzes to help you review at the end of each lesson
  • Implementation planners at the end of each unit
  • 118 downloadable worksheets and checklists to help you implement go-to-market best practices into your company
Enroll in Go-to-Market Strategy Reboot Camp (Self-Paced Course)

Frequently Asked Questions (FAQs)

Who can benefit most from Go-to-Market Strategy Reboot Camp?
  • Startup Founders (Angel, Seed, Series A, and Series B)
  • Startup Marketing, Sales, and Revenue Leaders
  • Small Marketing Agencies, Web Studios, and Software Developers
  • Owners of Small B2B Technology Companies
  • Venture Capital and Private Equity Firms
Who shouldn’t enroll in Go-to-Market Strategy Reboot Camp?
  • Companies that (primarily) sell to consumers (B2C) in heavily commoditized industries where the company is mainly competing on price to sell a transactional product or service.
  • Marketing and Sales Professionals at companies way beyond the startup or scaleup growth phase (200+ employees)
Why is Go-to-Market Strategy Reboot Camp so important?
  • Massive change in buyer behavior has proven incredibly challenging for legacy sales teams that are stuck in the past -- cold-messaging people on LinkedIn and begging for 15-minute meetings to pitch their product or service. But these changes also provide incredible opportunities for those teams that can position themselves as subject matter experts, teachers, trusted advisors, and thought leaders
  • Go-to-Market Strategy Reboot Camp provides  B2B SaaS, FinTech, and IaaS startups with an  8-step system for attracting the right clients and growing faster.
Who is the course creator, and why should I listen?
  • Joshua Feinberg is a digital transformation go-to-market content strategist for B2B SaaS, FinTech, and IaaS startups, scaleups, and small businesses. Since 2002, he’s been building full-funnel inbound sales and marketing programs.
  • Joshua helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. He helps clients in five very specific and interrelated areas: 1) differentiation. 2) thought leadership. 3) competitive positioning. 4) sales cycle acceleration. 5) scalable, predictable revenue growth.
  • As an early adopter and advanced power user of HubSpot since 2010, Joshua is 31X HubSpot Certified and co-led a local HubSpot User Group for four years.
  • As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000.
  • With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics.
  • He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS).
  • Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Business Insider, Inc.com, CMSWire, and TechTarget.
What will you learn from Go-to-Market Strategy Reboot Camp?

The course contains 11+ hours of on-demand video training -- organized into 49 lessons across eight units:

  1. The Fundamentals of Go-to-Market Strategy
  2. Content, Competition, and Branding
  3. Teamwork, Org Chart, and Content Roles
  4. Attracting the Right Audience
  5. Engaging Prospects with More Intentional Lead Generation
  6. Accelerating Sales Cycles
  7. The Digitally-Transformed Sales Team
  8. The Role of Technology and the Customer Success-Centric, Companywide Digital Mindset
This sounds really comprehensive. Is Go-to-Market Strategy Reboot Camp expensive?
  • No. As go-to-market strategy becomes table stakes for competing and growing a B2B SaaS, FinTech, or IaaS startup, scaleup, or small business, many companies with great products or services simply don’t have the resources for a $60,000+/year marketing agency retainer or a $120,000+/year chief marketing office (CMO)/VP of marketing.
  • Go-to-Market Strategy Reboot Camp was developed by Joshua Feinberg, who brings 25+ years of experience creating marketing/sales enablement training for small IT companies.
How long will it take to see results from Go-to-Market Strategy Reboot Camp?
  • It depends on how aggressively you consume and implement the training content -- including what you’ll find in the videos, worksheets, and checklists.
  • Just as important, your leadership team must be open to change and running its go-to-market playbook in today’s market realistics -- not living in the past, marketing and selling as if your clients still live in the early-/mid- 2010s.
  • Depending on their average sales cycle length, target market, and product/service maturity (state of product/market fit and go-to-market fit.), most companies need 3-12 months to move the needle on growth. If you currently have no website authority, no email reach, no social media reach, no deals in the pipeline, and no product/market fit, it takes time to build the foundation/ramp-up and make progress in all of these areas.
What kind of support is included with Go-to-Market Strategy Reboot Camp?
  • The course is designed to be 100% self-guided, as a very cost-effective alternative to contracting for a $60,000+/year marketing agency retainer or a $120,000+/year chief marketing office (CMO)/VP of marketing.
  • To keep the course price affordable, only very limited product support is available (for IT professionals, this would be comparable to what many would consider “Level 1.”)
  • If you’d like more assistance with the course, you can add on upgraded support via one-on-one consulting.
Is Go-to-Market Strategy Reboot Camp helpful if your startup doesn’t yet have product/market fit and go-to-market fit?

Yes! Go-to-Market Strategy Reboot Camp primarily helps startups, scaleups, and small businesses that have yet to achieve true product/market fit and go-to-market fit -- or have struggled to sustainably maintain product/market fit and go-to-market fit in particular niches and markets.

What is product/market fit?

Product/market fit (PMF) is the degree to which you’ve filled in the blanks on what your company is all about that allows your company to scale strong demand. When you’ve achieved product/market fit (PMF), you’ll confidently know who your ideal clients are, which products and services they purchase from your company, at what price points they purchase those products and services, and how often and for how frequently they purchase those products and services.

What is go-to-market fit?

Similar to product/market fit, but widely considered the next step beyond PMF, go-to-market fit is all about a startup’s readiness to scale rapidly as large amounts of capital are infused into the company. For tech companies based on recurring revenue, retention (minimizing churn), and expansion revenue, go-to-market fit focuses on building a more scalable, predictable playbook around marketing, sales, and, perhaps most importantly: customer success. Companies optimizing their go-to-market fit invest considerable resources to ensure that the sales team is closing deals with customers that are most likely to see rapid and sustainable success with its products and services.

That all sounds great. How can I get started with Go-to-Market Strategy Reboot Camp?

Just click the button above to Enroll in Go-to-Market Strategy Reboot Camp (Self-Paced Course).

Any other questions?
  • Chat: Click the chat button in the bottom right corner of this website.