Industry-Specific Go-to-Market Strategy
Blueprints Library

How to Market and Sell to Vertical Market Decision Makers

 

Industry-Specific Go-to-Market Strategy Blueprints Library | DCSMI

In the digitally-transformed world we live in, clarity and focus with your go-to-market (GTM) strategy are more critical than ever. With so many people doing self-directed research, most buyers’ journeys are now at least 80% over before your team meets a warm prospect.

This dramatic shift in buyer behavior poses many challenges to companies with outdated sales and marketing playbooks, whose go-to-market strategy is long overdue for an upgrade. 

Your company’s go-to-market plan can be a mighty growth engine. However, traditional customer insight research can be expensive, time-consuming, and take anywhere from a few weeks to a few months to complete. And if you haven’t yet achieved, confirmed, or sustained product/market fit and go-to-market fit, you don’t know what you don’t know.

However, when planning your go-to-market framework, it can be exceptionally valuable to have access to essential pattern matching regarding your target audience's most common behaviors, goals, challenges, and motivations.

And that’s the reason why we’ve created these Go-to-Market Strategy Blueprints: to give you access to an affordable, rapid way to accelerate your learning and demand generation experiments as your company expands into new markets.

Course Components

  1. Construction Company President or CEO (Buyer Persona: Construction Calvin)
  2. Data Scientist (Buyer Persona: Data Scientist Dylan)
  3. Distributor or Wholesaler Company Leader (Buyer Persona: Distributor Derek)
  4. Manufacturing Company CEO (Buyer Persona: Manufacturer Matthew)
  5. Investment Management/Financial Services Portfolio Manager (Buyer Persona: Portfolio Manager Paul)
  6. Renewable Energy Entrepreneur or Founder (Buyer Persona: Renewable Energy Richard)

Each of these six sections includes

  • Go-to-Market Strategy Blueprint (4+ pages each) 
  • Getting Started Training Course (25-30 minutes of video lessons for each)
  • Subject Lines to Use with Outbound Could Emails (for each)
  • Ideal Client Profile (ICP) Planning Worksheet
  • Product Marketing Planning Worksheet (for each)
  • Objections Handlers Planning Worksheet
  • How Your Company Helps Planning Worksheet

Each blueprint course is sold separately for $100. But instead of paying $100 x 6, you can enroll in the Industry-Specific Go-to-Market Strategy Blueprints Library -- and get access to the same customer insight, training, and planning worksheets for only $300.

Industry-Specific Go-to-Market Strategy Blueprints Library

$300

Sign Up for the Industry-Specific Go-to-Market Strategy Blueprints Library

Note: Once you order, please allow up to one business day for your enrollment to be confirmed and added to the proper course modules in our learning management system.

Frequently Asked Questions (FAQs) 

Who does the Data Center Sales & Marketing Institute work with?

The Data Center Sales & Marketing Institute works with data center providers, IT vendors for data center providers, facilities vendors for data center providers, and marketing/sales vendors for data center providers. This includes colocation, wholesale, hyperscale, edge data center providers --  as well as IT-, facilities-, and real estate-related companies that sell to or partner with data center providers.

What industries does the Data Center Sales & Marketing Institute work with?

DCSMI’s methodologies encompass a variety of vertical industry applications, including AI SaaS, application development, data center construction, data center engineering, data center facilities, eCommerce, financial services, healthcare, managed IT services, media, and telecommunications.

What does the Data Center Sales & Marketing Institute do?

The Data Center Sales & Marketing Institute specializes in go-to-market (GTM) and webinar-led growth (WLG) for the data center industry. The firm empowers data center professionals across GTM teams, including sales, marketing, customer success (CS), product, channel partnerships, and C-suite executive sponsorships.

The Data Center Sales & Marketing Institute also produces and hosts several related media properties, including the Data Center Sales and Marketing Podcast, Data Center Sales and Marketing Newsletter, and Data Center Sales and Marketing Webinars.

Can I consult with the Data Center Sales & Marketing Institute?

Yes. You can learn more about Go-to-Market Strategy (GTM) Consulting for the Data Center Industry.

When was the Data Center Sales & Marketing Institute established?

The Data Center Sales & Marketing Institute was soft-launched in 2018. 

Its CEO and co-founder -- Joshua Feinberg -- started working with colocation data centers in 2015. This specialization grew from Joshua’s work with managed IT service providers (MSPs) dating back to the late 1990s -- as a contractor for the Microsoft Small Business Server product team and Microsoft Direct Access channel partner program, as well as the author of a groundbreaking book for Microsoft Press.

Along the way, Joshua Feinberg has also presented some of the highest-rated educational sessions at regional, national, and global conferences for audiences of small business-, sales-, marketing-, and IT professionals, including Critical Facilities Summit, Data Center World, Datacenter Dynamics Colo+Cloud, HostingCon, and MSPEXPO. Learn more about Leadership @ The Data Center Sales & Marketing Institute.

How can I contact the Data Center Sales & Marketing Institute with additional questions?

Contact DCSMI (The Data Center Sales & Marketing Institute).

About Joshua Feinberg (CEO of DCSMI)

Reviews and Recommendations

  • Joshua's expertise helped me gain clarity on various aspects of my sales approach and identify areas for improvement. Overall, the consultation was a highly valuable experience, and I would highly recommend Joshua for anyone seeking guidance in B2B sales.

    Sachin Singh Co-Founder and CTO of Fabulate (Adtech/Martech)

  • "Joshua is the quick-witted advisor and strategic thinker you're looking for to grow your tech company! I have had the pleasure of working with Joshua over the years, with our first connection being through the HubSpot community and SaaS industry at-large. He excels at communicating his extensive knowledge about digital marketing and sales in a way that is actionable and quite insightful. His enthusiasm for chelping businesses grow, and his passion for providing ways for individuals learn is positively infectious!"

    Angela Hicks Director Of Education And Training at TapClicks (marketing technology)

  • "Joshua gave incredible advice! 5/5 highly recommend!"

    Rachel Draelos, MD, PhD CEO at Cydoc (healthcare AI SaaS)

  • "What a tremendous amount of value for an initial consultation. Will definitely be working with Joshua again in the future."

    Josh Ablett Co-Founder and CPO at ChaosTrack (cybersecurity)

  • "I worked with Joshua in my capacity as conference director at HostingCon. He is a wealth of knowledge on all things data center related, is extremely professional and is an excellent and engaging speaker."

    Cheryl (Kemp) McColgan Content, Events and Marketing Executive (Former Director, Community & Conference Content at Penton)

  • Joshua's copywriting work is engaging and to the point, and the end result never needs any updates. I liked the quality of marketing research. Joshua is not afraid to take the initiative, and requests don't fall through the cracks. Definitely skillful in HubSpot - helped us to get familiar with it and set up various components by himself.

    Alek Pirkhalo Co-Founder of Infiniwiz (Managed IT, software development, IT consulting)

  • We worked with Joshua for more than six months. Thanks to him, we were able to kickstart our marketing campaign and begin actual marketing activities in AgileVision. Joshua and his team helped us with creating our first eBooks, identifying buyer personas, and checking several hypotheses. Joshua is a very professional person and always ready to help.

    Volodymyr Rudyi CEO of AgileVision (custom software development and integration)

  • Joshua Feinberg is an amazing STRATEGIST and TACTICIAN, capable of seeing complex data center relationships from beeps and bauds all the way through the business development that encourages companies in the tech industry to thrive.

    Machen Mathews Founder of FunnelJet (Former Business Development Manager at Limestone Networks)

  • I've enjoyed working with Joshua several times as a prospect, client, and contributor on his podcasts. He's the consummate professional and represents his company and brand very well. He's able to showcase his expertise in a way that brings comfort and displays confidence to his audience. Your brand is in good hands, with Joshua leading the charge.

    David Singletary Founder and CEO of DJS DIGITAL (IT consulting, managed services, workflow automation, and business analytics)

  • Excellent advice, concise and to the point.

    David Cerf Chief Disruptor of Disruptive Business Solutions (data science, cybersecurity, and virtualization)

  • "Joshua is an exceptionally knowledgeable and friendly person - a true expert who provided so much insight and wisdom during our call. I'm grateful for not only the incredible amount of thoughtful suggestions he provided (he even went above and beyond what I expected), but for also the encouraging words behind the mission of my work. Joshua is someone I will definitely turn to in future - and I cannot recommend him enough to others."

    Jessica Bensch Founder at Vanguard Voices (psychological safety in the workplace)

  • Very Highly Recommended! DCSMI's diagnostic consultation provided me with clarity in a word and validation of my thoughts on focusing on data centers as a market niche.

    Jim Phene President of Epiphene (water filtration systems for cooling data center facilities)