A few approaches work well for data centers on their marketing and sales front. These approaches are described below.  

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Evergreen Content

First, make sure you are publishing reasonably evergreen content. It does no good to create an abundance of content if:

  • It is timely
  • It expires
  • No one will care about it in a couple of days or weeks.

When you build the content and get your promotion kicking, the shelf life is already largely gone. Counter this by publishing evergreen content that answers questions and solves problems rather than simply focusing on telling the world how wonderful your data center is.

Data Center Sales and Marketing Alignment

Be sure to dig to see what clients really need and care about. Do not just guess.

Ensure there is a strong relationship between marketing and sales in your company. For sales and marketing alignment to go over smoothly, have a VP of Revenue oversee both teams and bring everything together so they work towards similar goals and quotas.

Content Creation Strategies

Get your company’s subject matter experts involved in content.

Do not just leave content creation all to marketing—who may not be as close to clients; chances are, your sales and services teams may be much closer to client-related issues. Marketing can surface some great things on its own, but it is so much better when receiving company-wide input.

Create a blog post based on questions the teams keep hearing over and over again, such as:

  • Questions
  • Concepts
  • Topics
  • Ideas

This content will generate multiple sales worth millions of dollars in revenue over the next few years, and you do not know who in your company is sitting on great ideas.

Of course, you may need to train them to become ridiculously good scouts of what an idea looks like and how to get their ideas in the right hands, run with them, and take them all the way through production.       

Which marketing and sales strategies have worked best for your data center? Let us know in the comments below.

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