As someone that’s worked with small businesses on technology adoption -- specifically in marketing tech and sales tech during most of the past 10 years, a reporter recently asked for my thoughts on which business software is most important for any startup wishing to flourish.

The way that people research and make purchase decisions has changed dramatically in recent years. 

And regardless of whether your company has a subscription-based business model (SaaS-like) or sells more traditional products and services, customer expectations have never been higher, and customer experience is often the tie-breaker and true differentiator. 

As a result, all startups need a CRM (customer relationship management) system

This way, all marketing, sales, and customer service interactions can be tracked in a single source of truth. 

The result: Internal and external friction sources can be systematically eliminated so that the startup can deliver a world-class customer experience.

Also, see How to Sell Sales Software to Sales Directors.

And if you're serious about using CRM as a strategic platform for growing your small business, be sure to enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups.

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