DCSMI Decision Makers Mastermind:
Modernize Your Go-to-Market, Win More Deals
If you’re a sales, marketing, product, or channel professional working in the data center ecosystem...
whether at an operator, technology company, facilities-related company, real estate firm, construction contractor, or investment group...
then the next five minutes could completely transform how your business wins deals, builds trust, and positions itself in the modern AI-powered buyer’s journey.
Because here’s the harsh truth:
Right now, your company is competing for attention against ChatGPT, Microsoft Copilot, Claude, Gemini, Perplexity, LinkedIn, YouTube, podcasts, and webinars — and your buyers have more control than ever before.
And if you’re still leaning on outdated go-to-market tactics — like overpriced conferences, pay-to-play sponsorships, or interrupt-driven sales outreach — you’re not just falling behind.
You’re commoditizing your data center brand.
You’re forcing your team to compete with both hands tied behind their backs.
And you’re training your prospects to see you as just another vendor...
instead of a trusted advisor, a consultant, and a thought leader.
The Problem: Why What You’ve Been Sold Doesn’t Work Anymore
Let’s be real.
The traditional playbook for sales and marketing in the data center industry is broken.
Take data center conferences, for example.
A typical industry event draws 2,500 attendees.
Approximately 75 people take the stage as speakers. Another 150 ride along with them from their companies. That means fewer than 10% of attendees get the chance to educate the room, build credibility, and actually influence buyers.
Another 10% are exhibitors or sponsors, shelling out six-figure budgets just to “rent” attention for a couple of days.
And the other 80%?
They’re the product.
Their attention is being sold.
They didn’t come to learn from you. They came to network with peers, scope out career opportunities, or hang out with their work friends at the open bar.
Yet companies like yours pour millions into these events each year while ignoring the 362 other days when your buyers are doing their research and advancing through 83% of the buyer’s journey...
before they ever talk to sales professionals.
Sound familiar?
The Shift:
What the Smartest Companies Are Already Doing
From 2000 to 2020, your website was your hardest-working salesperson.
From 2020 to 2023, Zoom became your default meeting room.
And now, generative AI and social platforms are the new gatekeepers.
Your buyers don’t “talk to sales” anymore.
They Google less, search LinkedIn and YouTube more, and increasingly ask AI assistants for recommendations.
By the time they finally show up in your funnel, they’ve already consumed dozens of hours of thought leadership content. They’ve already compared you against your competitors. They’ve already made up their mind whether you’re a vendor or a trusted advisor.
Who are the companies winning in this new reality?
They’re not the ones spending millions on booths or swag.
They’re the ones positioning their people — AEs, AMs, SDRs, and channel managers — as teachers, consultants, and thought leaders.
They’re building owned media platforms that educate, challenge, and build trust 24/7/365.
They’re showing up where the real decision-makers... and the hidden buyers... are doing their research.
And they’re arming their sales teams with thought leadership assets that turn every conversation into a high-trust, high-value dialogue.
The data backs this up. According to the 2025 Edelman–LinkedIn B2B Thought Leadership Impact Report:
In other words:
- You don’t need the biggest booth.
- You don’t need the fanciest sponsorship.
- You don’t even need the most recognizable logo.
You need to consistently educate, challenge, and inspire... in a way that enables hidden buyers to share insights internally with the C-suite.
The Gap: Why Most Companies Still Fail
So why don’t more companies do this?
Because thought leadership isn’t a campaign. It’s a system.
It’s not just “posting more on LinkedIn.”
It’s about building a repeatable, defensible, collaborative platform that repositions your team members and your company.
And for most organizations, the cultural inertia, resource misallocation, and internal silos make that shift almost impossible.
Heck, there are well over a thousand people working globally in the data center conference industry across media, events, and PR companies that require the $500M+ annual data center conference industry to continue operating at full steam, regardless of modern buyer preferences.
That’s precisely why we created the DCSMI Decision Makers Mastermind | VIP Go-to-Market Membership.
The Solution:
Introducing the DCSMI Decision Makers Mastermind
This is not a course.
This is not a conference.
And this is not another “agency done-for-you package.”
It’s a done-with-you (DWY) mastermind for elite professionals in the data center ecosystem who are ready to modernize their go-to-market strategy, reposition their teams, and accelerate growth.
Here’s what’s inside:
20 VIP Mastermind Workshops Per Year
Twice a month, you’ll join a small, vetted group of peers for 90 minutes of focused collaboration (video conference).
No spectators.
Every member participates.
Every session is recorded and transcribed.
Quarterly Hot Seats
Once per quarter, you’ll present your biggest growth challenge to the group...
and get input, feedback, and introductions that could change the trajectory of your business.
Quarterly 1:1 Strategy Consultations
Every 90 days, you’ll meet privately with a DCSMI strategist to prepare for your hot seat and refine your execution plan.
Exclusive VIP Community Forum
A private space for ongoing collaboration, accountability, and matchmaking between members.
Matchmaking for Partnerships & Co-Marketing
We actively connect members with potential channel partners, co-marketing opportunities, and collaboration fits.
Attendance Accountability
To protect the integrity of the group, members are required to maintain an attendance rate of at least 80%.
Even if you can't attend live, you'll need to watch the recording within 7 days and contribute your insights.
Two In-Person Mastermind Workshops in the Miami-Fort Lauderdale Area
Twice a year... April and November... we gather for two full days of deep work, networking, and relationship-building.
The DCSMI Decision Makers Mastermind is not a spectator sport.
This is a peer-driven accelerator for decision-makers who want to win in the modern buyer’s journey.
The Transformation: What This Means for You
Imagine this:
- Your AEs and AMs stop sounding like vendors — and start showing up as trusted advisors.
- Your company stops being just another exhibitor — and starts being seen as a go-to thought leader.
- Instead of wasting 50%+ of your budget on conferences that don’t deliver ROI, you invest in building an owned media platform that compounds value year after year.
- You unlock introductions, partnerships, and co-marketing opportunities that would have taken you years — in just months.
And you finally build the defensible, modern GTM system that separates you from commodity players and positions your business to thrive in an AI-powered, self-driven buyer’s journey.
The Investment:
Founding Member Pricing
Now, let’s talk about investment.
When this program is fully developed by late 2026, the annual membership will increase to $20,000/year for new cohorts.
However, for founding members joining the first Founding Cohort, your investment is just $10,000/year, paid annually.
That breaks down to about $833 per month... way less than even the incidental travel expenses of sending one person from your team to one out-of-town conference each month.
And let’s put that in context:
If your average client deal size is $50,000-$100,000 or more — and this Mastermind helps you close even one incremental deal — it’s already paid for itself 5x-10x over.
Who This Is For
The DCSMI Decision Makers Mastermind is not for everyone.
Membership is invitation-only. You must apply, and space is limited to ensure each cohort has the right mix of operators, technology companies, facilities-related companies, real estate firms, construction-related businesses, and investors.
Enrollment opens just four times per year.
Our next application deadline is for the Founding Cohort.
And remember: to protect the integrity of the group, every member must maintain a minimum participation rate of at least 80%. The Mastermind is a commitment... to yourself, to your peers, and to the future of your business.
The Next Step
So here’s your next step:
If you’re ready to stop wasting money on outdated marketing,
If you’re ready to reposition your team as trusted advisors and thought leaders,
If you’re prepared to build an owned platform that attracts decision-makers and hidden buyers 24/7/365,
Then apply now for the DCSMI Decision Makers Mastermind | VIP Go-to-Market Membership.
Because the reality is this:
Five years from now, you’ll either be one of the few companies leading the conversation in this industry…
Or you’ll be one of the many who are still wasting money trying to buy attention — while the most innovative competitors build trust and win the deals.
Which side will you be on?
Why Now
Your buyers are out there right now, searching LinkedIn, watching YouTube, and asking AI copilots for answers.
They’re not waiting for your next conference sponsorship.
They’re not waiting for your next cold call.
They’re waiting to be educated.
They’re waiting to be inspired.
They’re waiting for a trusted advisor to step forward and lead.
The only question is:
Will it be you?
DCSMI is deeply rooted in the data center industry
Which Program is Right for You?
Choose the Mastermind
if you want a peer group, strategic accountability, and a modern GTM roadmap without overhauling your entire content operation
Choose the Launchpad
if you want a turnkey thought leadership platform that positions your team as trusted advisors and generates content assets every week.
Choose the Accelerator
if you’re ready to dominate your category with a complete content flywheel and ecosystem that empowers your entire GTM team every day.
Reviews and Recommendations
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Joshua's expertise helped me gain clarity on various aspects of my sales approach and identify areas for improvement. Overall, the consultation was a highly valuable experience, and I would highly recommend Joshua for anyone seeking guidance in B2B sales.
Sachin Singh Co-Founder and CTO of Fabulate (Adtech/Martech)
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"Joshua is the quick-witted advisor and strategic thinker you're looking for to grow your tech company! I have had the pleasure of working with Joshua over the years, with our first connection being through the HubSpot community and SaaS industry at-large. He excels at communicating his extensive knowledge about digital marketing and sales in a way that is actionable and quite insightful. His enthusiasm for chelping businesses grow, and his passion for providing ways for individuals learn is positively infectious!"
Angela Hicks Director Of Education And Training at TapClicks (marketing technology)
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"Joshua gave incredible advice! 5/5 highly recommend!"
Rachel Draelos, MD, PhD CEO at Cydoc (healthcare AI SaaS)
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"What a tremendous amount of value for an initial consultation. Will definitely be working with Joshua again in the future."
Josh Ablett Co-Founder and CPO at ChaosTrack (cybersecurity)
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"I worked with Joshua in my capacity as conference director at HostingCon. He is a wealth of knowledge on all things data center related, is extremely professional and is an excellent and engaging speaker."
Cheryl (Kemp) McColgan Content, Events and Marketing Executive (Former Director, Community & Conference Content at Penton)
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Joshua's copywriting work is engaging and to the point, and the end result never needs any updates. I liked the quality of marketing research. Joshua is not afraid to take the initiative, and requests don't fall through the cracks. Definitely skillful in HubSpot - helped us to get familiar with it and set up various components by himself.
Alek Pirkhalo Co-Founder of Infiniwiz (Managed IT, software development, IT consulting)
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We worked with Joshua for more than six months. Thanks to him, we were able to kickstart our marketing campaign and begin actual marketing activities in AgileVision. Joshua and his team helped us with creating our first eBooks, identifying buyer personas, and checking several hypotheses. Joshua is a very professional person and always ready to help.
Volodymyr Rudyi CEO of AgileVision (custom software development and integration)
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Joshua Feinberg is an amazing STRATEGIST and TACTICIAN, capable of seeing complex data center relationships from beeps and bauds all the way through the business development that encourages companies in the tech industry to thrive.
Machen Mathews Founder of FunnelJet (Former Business Development Manager at Limestone Networks)
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I've enjoyed working with Joshua several times as a prospect, client, and contributor on his podcasts. He's the consummate professional and represents his company and brand very well. He's able to showcase his expertise in a way that brings comfort and displays confidence to his audience. Your brand is in good hands, with Joshua leading the charge.
David Singletary Founder and CEO of DJS DIGITAL (IT consulting, managed services, workflow automation, and business analytics)
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Excellent advice, concise and to the point.
David Cerf Chief Disruptor of Disruptive Business Solutions (data science, cybersecurity, and virtualization)
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"Joshua is an exceptionally knowledgeable and friendly person - a true expert who provided so much insight and wisdom during our call. I'm grateful for not only the incredible amount of thoughtful suggestions he provided (he even went above and beyond what I expected), but for also the encouraging words behind the mission of my work. Joshua is someone I will definitely turn to in future - and I cannot recommend him enough to others."
Jessica Bensch Founder at Vanguard Voices (psychological safety in the workplace)
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Very Highly Recommended! DCSMI's diagnostic consultation provided me with clarity in a word and validation of my thoughts on focusing on data centers as a market niche.
Jim Phene President of Epiphene (water filtration systems for cooling data center facilities)
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Thanks, Joshua. The Diagnostic Workshop was very productive and has provided some useful insight into where we should be focusing.
Nick Leishman General Manager of Auckland Data Centre Limited (the most connected carrier-neutral data centre in New Zealand)
