For decades, the playbook for data center sales and marketing has mainly remained unchanged: conferences, booths, sponsorships, cold outreach, and product sheets.

For decades, the playbook for data center sales and marketing has mainly remained unchanged: conferences, booths, sponsorships, cold outreach, and product sheets.

But in 2025, that playbook is no longer effective. The industry has shifted, and it's time to adapt.

Your buyers don’t “wait for a conference” to learn.

They’re already 83% of the way through their buying journey before they ever take a sales call.

They’re on LinkedIn, YouTube, and AI assistants like ChatGPT, Copilot, Claude, Gemini, and Perplexity — comparing vendors, consuming thought leadership, and deciding whether you’re a trusted advisor or just another commodity vendor.

And here’s the uncomfortable truth:

  • At a typical conference with 2,500 attendees, fewer than 10% have the chance to build trust by educating their peers from the stage. (Approximately 75 people take the stage as speakers. Another 150 ride along with them from their companies.)
  • Another 10% spend six figures on sponsorships or booths to rent attention for a few minutes (if they’re lucky!) over the course of a couple of days.

  • The other 80%? They’re the product. Their attention is being sold.
At a typical data center conference with 2,500 attendees, fewer than 10% have the chance to build trust by educating their peers from the stage. (Approximately 75 people take the stage as speakers.
Meanwhile, CFOs and boards are still signing off on an estimated $500M+ of annual conference spend across the industry — while ignoring the other 362 days a year when your buyers are learning and making decisions.

Meanwhile, CFOs and boards are still signing off on an estimated $500M+ of annual conference spend across the industry ...while ignoring the other 362 days a year when your buyers are learning and making decisions.

 

 

The data backs this up. According to the 2025 Edelman–LinkedIn B2B Thought Leadership Impact Report:

63% of hidden buyers

(including finance, compliance, and procurement) spend an hour a week on thought leadership — nearly identical to visible decision-makers.

55% use thought leadership

to vet potential vendors.

71% of industry professionals agree:

thought leadership is more effective than traditional marketing at demonstrating vendor value.

95% say strong thought leadership

makes them more receptive to sales outreach.

79% will advocate for you during RFPs

if your thought leadership content consistently educates and challenges assumptions.

53% say brand recognition doesn’t even matter

if the thought leadership is excellent.

That’s why DCSMI exists...

to help data center operators, technology companies, facilities providers, real estate firms, construction contractors, and investors reposition themselves...

from “vendors” chasing attention to trusted advisors and thought leaders who earn trust 24/7/365.


DCSMI offers three comprehensive programs designed to fit your stage and scale, providing the peer-driven accountability, thought leadership engine, or end-to-end content accelerator you need to succeed.

Three Paths to Thought Leadership

1. Decision Makers Mastermind | VIP Go-to-Market Membership

Investment:
$10,000/year (Founding Cohort) 

(Founding members lock in at $10,000/year. When this program is fully developed by late 2026, the annual membership will increase to $20,000/year for new cohorts.)

Apply to Join the<br>DCSMI Decision Makers Mastermind

 

DCSMI Decision Makers Mastermind | VIP Go-to-Market Membership

For executives and go-to-market leaders who want to modernize their strategy and escape the outdated conference treadmill.

This done-with-you Mastermind includes:

  • 20 mastermind workshops per year (twice monthly, interactive, peer-driven video conferences).
  • Quarterly hot seats + private 1:1 consultations.
  • A private VIP forum for collaboration and matchmaking.
  • Two in-person, two-day mastermind workshops each year in the Miami-Fort Lauderdale area (April and November).
  • Partnership and co-marketing introductions.

To protect the integrity of the group, every member must maintain a minimum participation rate of at least 80%. The Mastermind is a commitment — to yourself, to your peers, and to the future of your business.

The Decision Makers Mastermind isn’t a mere course or a conference. It’s a peer-driven community and transformation opportunity that helps you reposition your team as trusted advisors, not vendors.

2. Thought Leadership Launchpad

Investment:
$50,000/year

(Founding members lock in $50,000/year. Future cohorts will open at $75,000/year.)

Apply to Join the <br>DCSMI Launchpad Program

DCSMI Thought Leadership Launchpad

Your company’s done-for-you podcast and thought leadership platform... built and run by DCSMI.

Launchpad is designed for companies selling $100,000+ deals who need a defensible, always-on, year-round presence that earns trust with decision-makers and hidden buyers.

Thought Leadership Launchpad includes everything in the Decision Makers Mastermind (a $10,000/year value), plus:

  • Four-week onboarding program with strategy, positioning, channel setup, trailer, episode calendar, guest scheduling center, host training, and audio-visual/tech advisory.
  • 48 podcast episodes per year (weekly, video + audio).
  • Distribution across LinkedIn, YouTube, Spotify, Apple, Amazon Music, and more.
  • Search- and generative AI-optimized metadata, thumbnails, transcriptions, and summaries (so your company shows up where your prospects and future clients look for answers).
  • Weekly guest preparation meeting before each episode gets recorded.
  • Monthly update newsletter for you and your team (that can also be easily repurposed for external use).
  • Quarterly KPI reporting, trend analysis, and private strategy workshops.
  • Bonus: Additional distribution on the DCSMI Podcast Network (syndication frequency depends on relevancy match)
  • Add-Ons available for clients that want an even higher level of support and program acceleration (Guest Booking, Longer Episodes, Hosting/Co-Hosting, and Live Streaming)

If you’ve ever wasted six figures on sponsorships that no one remembers, this is the alternative... a platform that compounds value every single week.

3. Organic Thought Leadership Accelerator

Investment:
$100,000/year

(Founding members secure $100,000/year. Future cohorts will open at $150,000/year.)

Apply to Join the <br>DCSMI Accelerator Program

DCSMI Organic Thought Leadership Accelerator

For companies that want to go beyond a podcast and build a complete thought leadership media flywheel and ecosystem.

The Accelerator layers on advanced social media, video, and campaign execution to drive massive visibility and influence.

This includes everything in Launchpad (a $50,000/year value), plus an additional seat in the Decision Makers Mastermind for a “+1” from your company (a $10,000/year value), plus:

  • Daily repurposed content streams across LinkedIn, YouTube, and other channels.
  • Sophisticated campaign strategy, testing, and analytics.
  • A comprehensive content repurposing engine with dedicated creative support for video excerpts/clips, blog posts, short-form vertical videos, short-form text posts, carousels, documents, and infographics.
  • Add-Ons available for clients that want an even higher level of support and program acceleration (2X Velocity, 3X Velocity, 4X Velocity, and Precision Targeting to Your Named Accounts -- including job titles, functions, and seniority levels)

The Accelerator is the program designed for organizations that are ready to own their media, dominate their niche, and reposition their entire go-to-market team as trusted thought leaders.

Application Process:

Invitation Only (Must Be Invited to Apply)

Enrollment Window:

Four Times/Year (Application deadline for this cohort: 10th of October, 2025 at 11:59 pm. Pacific)

Built For:

Executives, Sales, Marketing, Product, and Channel Partnership Professionals

In Leadership Roles at:

Data Center Operators, as well as Technology, Facilities, Construction, Real Estate, and Investment Companies

Your Average Client Lifetime Value/Deal Size:

Minimum of $100,000 (Or Your Local Currency Equivalent)

Your Location:

Global
(Live Events During U.S. Business Hours Time Zones)

Quick Comparison

Mastermind

Peer-Driven Mastermind Group (Cohort)

 

What's Included With Decision Makers Mastermind?

  • 20/Year Group Mastermind 
    Workshops     (90 Minute Video Conferences)
  • 2/Year In-Person Two-Day Group Mastermind Workshops in the Miami-Fort Lauderdale Area
  • 4/Year 1:1 Strategy Sessions (30 Minutes)
  • Matchmaking Co-Marketing and Channel Partnership Warm Intros Within the Mastermind

For details, learn more about the DCSMI Decision Makers Mastermind.


Your Annual Investment for Decision Makers Mastermind:
$10,000/Year

Learn More About <br>DCSMI Decision Makers<br>Mastermind

Launchpad

Done-For-You Podcast and Thought Leadership Platform


What's Included With Thought Leadership Launchpad?

  • 20/Year Group Mastermind 
    Workshops     (90 Minute Video Conferences)
  • 2/Year In-Person Two-Day Group Mastermind Workshops in the Miami-Fort Lauderdale Area
  • 4/Year 1:1 Strategy Sessions (60 Minutes)
  • Matchmaking Co-Marketing and Channel Partnership Warm Intros Within the Within Mastermind + DCSMI Ecosystem

 

  • 48 Episodes/Year Podcast Production
  • Content Distribution on LinkedIn, YouTube, Spotify, Apple, and Amazon Music
  • Up to 48/Year Additional Bonus Content Distribution on the DCSMI Podcast Network (Depends on Relevance Match)

 

 

Available Add-Ons:

  • Add-On: Guest Booking
  • Add-On: Longer Episodes
  • Add-On: Hosting/Co-Hosting
  • Add-On: Live Streaming

For details, learn more about the DCSMI Thought Leadership Launchpad Program.


Your Annual Investment for Thought Leadership Launchpad:
$50,000/Year

Learn More About <br>DCSMI Thought Leadership<br>Launchpad

Accelerator

Done-For-You Podcast and Thought Leadership, Content Growth Acceleration Flywheel

What's Included With Organic Thought Leadership Accelerator?

  • 20/Year Group Mastermind 
    Workshops     (90 Minute Video Conferences) (For Two People From Your Company)
  • 2/Year In-Person Two-Day Group Mastermind Workshops in the Miami-Fort Lauderdale Area (For Two People From Your Company)
  • 4/Year 1:1 Strategy Sessions (60 Minutes)
  • Matchmaking Co-Marketing and Channel Partnership Warm Intros Within the Within Mastermind + DCSMI Ecosystem

 

  • 48 Episodes/Year Podcast Production
  • Content Distribution on LinkedIn, YouTube, Spotify, Apple, and Amazon Music

 

  • 256/Year Advanced Daily Repurposing (One Piece of Social Media Content/Day on Non-Podcast Release Days)
  • Up to 256/Year Additional Bonus Content Distribution on the DCSMI Podcast Network (Depends on Relevance Match)

     


    Available Add-Ons:

  • Add-On: Upgradable to Up to Four Pieces of Social Media Content/Day on Non-Podcast Release Days
  • Add-On:  Precision Targeting to Named Accounts, Contacts, Job Titles, Functions, Skills Endorsements, and more!

For details, learn more about the DCSMI Social Media Thought Leadership Content Accelerator.


Your Annual Investment for Organic Thought Leadership Accelerator:
$100,000/Year

Learn More About <br>DCSMI Organic <br>Thought Leadership<br>Accelerator

DCSMI is deeply rooted in the data center industry

The Bottom Line

The data center sales and marketing status quo is collapsing under its own weight.

Conferences commoditize vendors.

Buyers control the journey. AI copilots and social platforms shape decisions long before sales professionals get a meeting.

The companies that will win in 2025 and beyond are the ones building owned media platforms that educate, inspire, and build trust 24/7/365 — not the ones fighting for attention with swag, cocktail parties, golf tournaments, and cold calls.

Which side will you be on?

Data center conferences commoditize vendors.

Which Program is Right for You?

DCSMI Decision Makers Mastermind | VIP Go-to-Market Membership

Choose the Mastermind

if you want a peer group, strategic accountability, and a modern GTM roadmap without overhauling your entire content operation

Learn More About the DCSMI Decision Makers Mastermind
DCSMI Thought Leadership Launchpad

Choose the Launchpad 

if you want a turnkey thought leadership platform that positions your team as trusted advisors and generates content assets every week.

Learn More About the DCSMI Thought Leadership Launchpad
DCSMI Organic Thought Leadership Accelerator

Choose the Accelerator

if you’re ready to dominate your category with a complete content flywheel and ecosystem that empowers your entire GTM team every day.

Learn More About the DCSMI Organic Thought Leadership Accelerator
About Joshua Feinberg (CEO of DCSMI)

Reviews and Recommendations

  • Joshua's expertise helped me gain clarity on various aspects of my sales approach and identify areas for improvement. Overall, the consultation was a highly valuable experience, and I would highly recommend Joshua for anyone seeking guidance in B2B sales.

    Sachin Singh Co-Founder and CTO of Fabulate (Adtech/Martech)

  • "Joshua is the quick-witted advisor and strategic thinker you're looking for to grow your tech company! I have had the pleasure of working with Joshua over the years, with our first connection being through the HubSpot community and SaaS industry at-large. He excels at communicating his extensive knowledge about digital marketing and sales in a way that is actionable and quite insightful. His enthusiasm for chelping businesses grow, and his passion for providing ways for individuals learn is positively infectious!"

    Angela Hicks Director Of Education And Training at TapClicks (marketing technology)

  • "Joshua gave incredible advice! 5/5 highly recommend!"

    Rachel Draelos, MD, PhD CEO at Cydoc (healthcare AI SaaS)

  • "What a tremendous amount of value for an initial consultation. Will definitely be working with Joshua again in the future."

    Josh Ablett Co-Founder and CPO at ChaosTrack (cybersecurity)

  • "I worked with Joshua in my capacity as conference director at HostingCon. He is a wealth of knowledge on all things data center related, is extremely professional and is an excellent and engaging speaker."

    Cheryl (Kemp) McColgan Content, Events and Marketing Executive (Former Director, Community & Conference Content at Penton)

  • Joshua's copywriting work is engaging and to the point, and the end result never needs any updates. I liked the quality of marketing research. Joshua is not afraid to take the initiative, and requests don't fall through the cracks. Definitely skillful in HubSpot - helped us to get familiar with it and set up various components by himself.

    Alek Pirkhalo Co-Founder of Infiniwiz (Managed IT, software development, IT consulting)

  • We worked with Joshua for more than six months. Thanks to him, we were able to kickstart our marketing campaign and begin actual marketing activities in AgileVision. Joshua and his team helped us with creating our first eBooks, identifying buyer personas, and checking several hypotheses. Joshua is a very professional person and always ready to help.

    Volodymyr Rudyi CEO of AgileVision (custom software development and integration)

  • Joshua Feinberg is an amazing STRATEGIST and TACTICIAN, capable of seeing complex data center relationships from beeps and bauds all the way through the business development that encourages companies in the tech industry to thrive.

    Machen Mathews Founder of FunnelJet (Former Business Development Manager at Limestone Networks)

  • I've enjoyed working with Joshua several times as a prospect, client, and contributor on his podcasts. He's the consummate professional and represents his company and brand very well. He's able to showcase his expertise in a way that brings comfort and displays confidence to his audience. Your brand is in good hands, with Joshua leading the charge.

    David Singletary Founder and CEO of DJS DIGITAL (IT consulting, managed services, workflow automation, and business analytics)

  • Excellent advice, concise and to the point.

    David Cerf Chief Disruptor of Disruptive Business Solutions (data science, cybersecurity, and virtualization)

  • "Joshua is an exceptionally knowledgeable and friendly person - a true expert who provided so much insight and wisdom during our call. I'm grateful for not only the incredible amount of thoughtful suggestions he provided (he even went above and beyond what I expected), but for also the encouraging words behind the mission of my work. Joshua is someone I will definitely turn to in future - and I cannot recommend him enough to others."

    Jessica Bensch Founder at Vanguard Voices (psychological safety in the workplace)

  • Very Highly Recommended! DCSMI's diagnostic consultation provided me with clarity in a word and validation of my thoughts on focusing on data centers as a market niche.

    Jim Phene President of Epiphene (water filtration systems for cooling data center facilities)

  • Thanks, Joshua. The Diagnostic Workshop was very productive and has provided some useful insight into where we should be focusing.

    Nick Leishman General Manager of Auckland Data Centre Limited (the most connected carrier-neutral data centre in New Zealand)