Svante Horn attributes Sweden's leadership in data center innovation to the general public's high level of knowledge and willingness to try new things, which fosters an environment conducive to innovation. 

This culture of openness extends to politicians, who are willing to take risks and support new concepts despite potential career setbacks. 

Joshua Feinberg contrasts this with the US, where political and public understanding of technology is often lacking, and risk-taking is less encouraged. 

Horn believes Sweden's approach, which includes a culture of trust and risk tolerance, is a significant factor in driving innovation.

 

This video is excerpted from the podcast Ep. #46 Svante Horn, CEO & Co-Founder of Scandinavian Data Centers | Data Center Go-to-Market Podcast.

Action Items

  • Investigate the factors contributing to Sweden's higher willingness to try new things and take risks compared to other regions.
  • Compare the attitudes and behaviors of elected officials and government employees in Sweden and the US regarding the adoption of new technologies and concepts.
  • Explore why the general public in Sweden has a higher level of knowledge about technical topics like the power grid.
  • Identify specific examples or case studies of innovative companies that have emerged from Sweden due to the risk-taking culture.

Outline

Sweden's Leadership in Data Center Innovation

  • Joshua Feinberg inquires about Sweden's and the Nordics' advancement in data centers compared to other regions, particularly the US.
  • Svante Horn highlights the high general knowledge among non-specialist individuals, including politicians, about the power grid and distribution.
  • Horn attributes Sweden's innovation to the people's willingness to try new things, which has led to the creation of companies like Spotify.
  • Sweden's interest in and focus on new concepts is significantly higher than other jurisdictions.

Trust and Risk-Taking in Swedish Politics

  • Svante Horn notes that Swedish politicians and state employees are willing to take risks, even if it means losing their jobs, which he finds encouraging.
  • Horn emphasizes that this risk-taking attitude is not driven by potential bonuses but by a willingness to invest political capital.

Resources

Watch the full podcast Ep. #46 Svante Horn, CEO & Co-Founder of Scandinavian Data Centers | Data Center Go-to-Market Podcast

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