Why does 83% of the buyer’s journey happen in the dark?
The Signal Behind the Noise
The DCSMI Expert Contributor cohort represents the collective intelligence of the Digital Infrastructure market. This is not a list of influencers. It is a data-driven assembly of leaders who have provided the proprietary data required to diagnose why GTM strategies fail.
Where does the data originate?
A Diagnosis Powered by Primary Research
The DCSMI research model is fueled by direct, primary intelligence from the front lines of digital infrastructure. This diagnostic framework is built upon two distinct research streams:
Diagnostic Intelligence Powered by Primary Research Interviews
Guided deep-dives with GTM leaders to identify the friction points in the complex buyer’s journey
Intelligence Sourced through GTM Research Sessions via the Data Center Go-to-Market Podcast
Direct evidence captured through longitudinal conversations with the architects of the industry
1,900+ GTM Challenge Responses
Quantitative validation of why data center deals stall
80+ Industry Peer Relationships
The original cohort of leaders who validated our problem-consensus research model
Who are the architects of this research?
Our expert contributors represent the full breadth of the global digital infrastructure market. Featured organizations include Avison Young, Bureau Veritas, CyrusOne, DataBank, DH Pace, Eaton, IBM, JLL, Johnson Controls, Legrand, Megaport, Nokia, Schneider Electric, Siemens, Supermicro, Vertiv, and Wesco.
Expert Contributors by Name
Mark Acton | Data Centre Consultant at Acton Consulting
Angela Adam | SVP, Sales and Marketing at eStruxture Data Centers
Patricia Alvina | Sales Manager ASEAN at Siemens
Jake Anderson | Head of Business at PVcase
Gabe Andrews | Vice President of Operations at Nautilus Data Technologies
Dr. Atif Ansar | Executive Chairman & Co-Founder at Foresight
Yuval Bachar | Founder and CEO at ECL
Matt Bagwell | Chief Marketing Officer, Chief Sustainability Officer at Deep Green Technologies
Maria Bergere | Head of Marketing at Delska
Howie Berry | Principal and Data Center Specialist at Avison Young
Bhupinder Bhullar | CEO at Swiss Vault
Mark Bjornsgaard | Founder and CEO at Deep Green Technologies
Dmitry Bokotey | Founder and Chief Technology Officer at nuPSYS
Christian Bonilla | Co-CEO at DMARK Energy Solutions"
James Braunegg | Managing Director at Micron21
Oliver Bredgaard | Business Development Manager - Data Centres at Hovmand A/S
Michael Bushong | VP for Data Centres and head of DC Business Development at Nokia
Matt Caldwell | Director - AI/Cloud Data Centers at Hyper Solutions
Giuseppe Caltabiano | Senior Marketing Director at AVK
Steve Carlini | VP of Innovation and Data Center at Schneider Electric
Aaron Casey | President at Tubbesing Solutions
Jon Clayton | Enterprise Account Manager at Blancco Technology Group
David Chernis | Director, Flexible Compute Platforms at CPower Energy
Jeremy Coyle | Account Manager at Management Science Associates
Maria del Pilar Galeano | Business Development Manager Data Centers South America at Legrand
Jake Doyle | Marketing Executive at Lunar Digital
Christian Dupalco | Mission-Critical Systems Engineer at Bureau Veritas
Ben Edmond | CEO and Founder at Connectbase
Pierre Ellow | BDM Business Development Manager Data Centre at Pronomic Data Center
Jonathan Evans | Director at Total Data Centre Solutions
Babak Falsafi | President at Swiss Datacenter Efficiency Association (SDEA)
Sean Farney | Vice President, Data Center Strategy- Americas at JLL
Rich Farrell | Asia-Pacific Regional Director - Digitalization & Data Centre Business at Eaton Corporation
Blair Felter | Senior Director Global Marketing at CyrusOne
Ted Fletcher | Owner at FMS Integration
Nathan Foli | IT Asset Disposition Director at DMD Systems Recovery
Stefan Frenzel | Managing Director at DME
Lyoid Fussell | President at GenSystems Power Solutions
David G. | Consultant at Impleon
Jim Gallagher | CEO at JetStor
Adam Gibson | VP of Global Data Center Development at Megaport
Peter Gross | at PMG Associates Consulting and Advisory
Richard Grundy | President & CEO at AVTECH Software
Umaima Haider | Senior Lecturer - Computer Science & Digital Technologies at University of East London
Joshua Heath | President at WipeOS
Viggy Hegde | Vice President of Marketing at Compu Dynamics
Tim Heidel | CEO & Founder at VEIR
Cecilia Hjertzell | Chief Sustainability and Marketing Officer at T.Loop
Svante Horn | CEO & Co-Founder at Scandinavian Data Centers
David Irek | VP of Business Development at Duos Edge AI
Santosh Kaveti | CEO & Founder at ProArch
Rich Kenny | Managing Director at Interact
Bill Kleyman | Chief Executive Officer at Apolo
Tsafrir Lahav | Vice President of Global Sales at AimBetter
Daniel Lawrence | CEO and Co-Founder at OBM
Tanja Lewit | CEO at AlternateEsource
Gene Leyzarovich | Founder at JetStor
Loren Long | at Clear Sustainability
Ian McClarty | President at PhoenixNAP
Sean McKay | Co-CEO at DMARK Energy Solutions"
Kristian Ravndal Meling | Chief Operation Officer at ASP Data Center
Rhys Morgan | Director - Global Digital Infrastructure at Kepler Search
Benjamin Myers | National Accounts Sales Executive at DH Pace Company
Emily Newman | Marketing and PR Manager at NJFX
Brandon Peccoralo | Vice President of Sales at Voltage Park
Chris Pedersen | Data Center Broker at Avison Young
Zachary Peña | Chief Executive Officer at Empirix Partners
Inese Pētersone | Data center product line manager at DEAC European Data Center Operator
Amy Polvado | Podcast Host at Data Center News Podcast, President and CEO at Facilimax, and Chairwoman at Proptech Council
David Rapoport | Chief Business Development Officer at ASOTO
Gregory Ratcliff | Chief Innovation Officer at Vertiv
Priyanka Ray | Global GTM Cloud Migration & Modernisation Lead at IBM
Martin Renkis | Executive Director of Data Center Infrastructure Services at Johnson Controls
Rossy Rosillo | Marketing Engineer at Legrand
Emil Sayegh
Roxxann Sczepanik | Partner at JCP
Brandon Smith | VP Sales & Product at ZincFive
Jim Spignardo | Director of Cloud and AI at ProArch
Jon Summers | Research Leader at RISE Research Institutes of Sweden"
Noa Sussman | Director of Global Solutions at TecEx - Turnkey Export Compliance
Yong Tan | Global Director of Sales (US and Global Accounts) - AI Systems for Data Centers at Supermicro
Armando Viteri | President & CEO at Neubloc
Jesse Webb | VP of Strategic Development at Jereh
Joe Wells | Senior Sales Consultant at Winsor Consulting Group, Co-Founder at Data Center Reviews
James Wilkinson | Podcast Host at Critical Connect
Eckart Zollner | Business Development at Digital Parks Africa
How is the expertise segmented?
A Multidimensional View of the Market
To capture the Invisible 83%, our research integrates insights from every corner of the infrastructure stack—from the operators powering the cloud to the engineers designing the AI-ready facilities of tomorrow.
Where does the sector expertise reside?
Expert Contributors by Industry Segment
Data Center Operators
ASP Data Center | Kristian Ravndal Meling -- Chief Operation Officer
CyrusOne | Blair Felter -- Senior Director Global Marketing
DEAC European Data Center Operator | Inese Pētersone -- Data center product line manager
Deep Green Technologies | Matt Bagwell -- Chief Marketing Officer, Chief Sustainability Officer
Deep Green Technologies | Mark Bjornsgaard -- Founder and CEO
Delska | Maria Bergere -- Head of Marketing
Digital Parks Africa | Eckart Zollner -- Business Development
Duos Edge AI | David Irek -- VP of Business Development
ECL | Yuval Bachar -- Founder and CEO
eStruxture Data Centers | Angela Adam -- SVP, Sales and Marketing
Lunar Digital | Jake Doyle -- Marketing Executive
Management Science Associates | Jeremy Coyle -- Account Manager
Micron21 | James Braunegg -- Managing Director
Nautilus Data Technologies | Gabe Andrews -- Vice President of Operations
NJFX | Emily Newman -- Marketing and PR Manager
PhoenixNAP | Ian McClarty -- President
Scandinavian Data Centers | Svante Horn -- CEO & Co-Founder
T.Loop | Cecilia Hjertzell -- Chief Sustainability and Marketing Officer
Data Center Technology Companies
AimBetter | Tsafrir Lahav -- Vice President of Global Sales
Apolo | Bill Kleyman -- Chief Executive Officer
Blancco Technology Group | Jon Clayton -- Enterprise Account Manager"
Connectbase | Ben Edmond -- CEO and Founder
DMD Systems Recovery | Nathan Foli -- IT Asset Disposition Director
IBM | Priyanka Ray -- Global GTM Cloud Migration & Modernisation Lead
Interact | Rich Kenny -- Managing Director
JetStor | Jim Gallagher -- CEO
JetStor | Gene Leyzarovich -- Founder
Megaport | Adam Gibson -- VP of Global Data Center Development
Neubloc | Armando Viteri -- President & CEO"
Nokia | Michael Bushong -- VP for Data Centres and head of DC Business Development
nuPSYS | Dmitry Bokotey -- Founder and Chief Technology Officer
ProArch | Jim Spignardo -- Director of Cloud and AI
ProArch | Santosh Kaveti -- CEO & Founder
Supermicro | Yong Tan -- Global Director of Sales (US and Global Accounts) - AI Systems for Data Centers
Swiss Vault | Bhupinder Bhullar -- CEO
TecEx - Turnkey Export Compliance | Noa Sussman -- Director of Global Solutions
Voltage Park | Brandon Peccoralo -- Vice President of Sales
Wesco | Gabe Andrews -- Director of High-Density Infrastructure
WipeOS | Joshua Heath -- President
Data Center Facilities Companies
Acton Consulting | Mark Acton -- Data Centre Consultant
AlternateEsource | Tanja Lewit -- CEO
ASOTO | David Rapoport -- Chief Business Development Officer
AVK | Giuseppe Caltabiano -- Senior Marketing Director
AVTECH Software | Richard Grundy -- President & CEO
Bureau Veritas | Christian Dupalco -- Mission-Critical Systems Engineer
Clear Sustainability | Loren Long
CPower Energy | David Chernis -- Director, Flexible Compute Platforms
DH Pace Company | Benjamin Myers -- National Accounts Sales Executive
DMARK Energy Solutions | Christian Bonilla -- Co-CEO
DMARK Energy Solutions | Sean McKay -- Co-CEO
Eaton Corporation | Rich Farrell -- Asia-Pacific Regional Director - Digitalization & Data Centre Business
Empirix Partners | Zachary Peña -- Chief Executive Officer
FMS Integration | Ted Fletcher -- Owner
GenSystems Power Solutions | Lyoid Fussell -- President
Hovmand A/S | Oliver Bredgaard -- Business Development Manager - Data Centres
Hyper Solutions | Matt Caldwell -- Director - AI/Cloud Data Centers
Impleon | David G. -- Consultant
Jereh | Jesse Webb -- VP of Strategic Development
Johnson Controls | Martin Renkis -- Executive Director of Data Center Infrastructure Services
Legrand | Maria del Pilar Galeano -- Business Development Manager Data Centers South America
Legrand | Rossy Rosillo -- Marketing Engineer
OBM | Daniel Lawrence -- CEO and Co-Founder
PMG Associates Consulting and Advisory | Peter Gross --
Pronomic Data Center | Pierre Ellow -- BDM Business Development Manager Data Centre
Schneider Electric | Steve Carlini -- VP of Innovation and Data Center
Siemens | Patricia Alvina -- Sales Manager ASEAN
Tubbesing Solutions | Aaron Casey -- President
VEIR | Tim Heidel -- CEO & Founder
Vertiv | Gregory Ratcliff -- Chief Innovation Officer
ZincFive | Brandon Smith -- VP Sales & Product
Data Center Construction Companies and Real Estate Companies
Avison Young | Howie Berry -- Principal and Data Center Specialist
Avison Young | Chris Pedersen -- Data Center Broker
Compu Dynamics | Viggy Hegde -- Vice President of Marketing
Facilimax | Amy Polvado -- President and CEO
Foresight | Dr. Atif Ansar -- Executive Chairman & Co-Founder
JLL | Sean Farney -- Vice President, Data Center Strategy- Americas
PVcase | Jake Anderson -- Head of Business
Data Center Sales and Marketing Companies
Critical Connect | James Wilkinson -- Podcast Host
Data Center News Podcast | Amy Polvado -- Podcast Host
Data Center Reviews | Joe Wells -- Co-Founder
DME | Stefan Frenzel -- Managing Director
JCP | Roxxann Sczepanik -- Partner
JetStor | Jim Gallagher -- CEO
JetStor | Gene Leyzarovich -- Founder
Kepler Search | Rhys Morgan -- Director - Global Digital Infrastructure
RISE Research Institutes of Sweden | Jon Summers -- Research Leader
Swiss Datacenter Efficiency Association (SDEA) | Babak Falsafi -- President
Total Data Centre Solutions | Jonathan Evans -- Director
Tubbesing Solutions | Aaron Casey -- President
Winsor Consulting Group | Joe Wells -- Senior Sales Consultant
Expert Contributors by Region
Africa
Digital Parks Africa | Eckart Zollner
TecEx - Turnkey Export Compliance | Noa Sussman
Asia
AimBetter | Tsafrir Lahav
Bureau Veritas | Christian Dupalco
Eaton Corporation | Rich Farrell
IBM | Priyanka Ray
Kepler Search | Rhys Morgan
Siemens | Patricia Alvina
Australia
Megaport | Adam Gibson
Micron21 | James Braunegg
Europe
Acton Consulting | Mark Acton
ASOTO | David Rapoport
ASP Data Center | Kristian Ravndal Meling
AVK | Giuseppe Caltabiano
Blancco Technology Group | Jon Clayton
Clear Sustainability | Loren Long
Critical Connect | James Wilkinson
DEAC European Data Center Operator | Inese Pētersone
Deep Green Technologies | Matt Bagwell
Deep Green Technologies | Mark Bjornsgaard
Delska | Maria Bergere
DME | Stefan Frenzel
Foresight | Dr. Atif Ansar
Hovmand A/S | Oliver Bredgaard
Impleon | David G.
Interact | Rich Kenny
Lunar Digital | Jake Doyle
Pronomic Data Center | Pierre Ellow
RISE Research Institutes of Sweden | Jon Summers
Scandinavian Data Centers | Svante Horn
Swiss Datacenter Efficiency Association (SDEA) | Babak Falsafi
Swiss Vault | Bhupinder Bhullar
T.Loop | Cecilia Hjertzell
Total Data Centre Solutions | Jonathan Evans
University of East London | Umaima Haider
North America
AlternateEsource | Tanja Lewit
Apolo | Bill Kleyman
Avison Young | Howie Berry
Avison Young | Chris Pedersen
AVTECH Software | Richard Grundy
CyrusOne | Blair Felter
Connectbase | Ben Edmond
Compu Dynamics | Viggy Hegde
CPower Energy | David Chernis
Data Center News Podcast / Facilimax / Proptech Council | Amy Polvado
Data Center Reviews / Winsor Consulting Group | Joe Wells
DH Pace Company | Benjamin Myers
DMARK Energy Solutions | Sean McKay
DMD Systems Recovery | Nathan Foli
Duos Edge AI | David Irek
ECL | Yuval Bachar
Empirix Partners | Zachary Peña
GenSystems Power Solutions | Lyoid Fussell
Hyper Solutions | Matt Caldwell
JetStor | Jim Gallagher
JetStor | Gene Leyzarovich
JCP | Roxxann Sczepanik
Jereh | Jesse Webb
JLL | Sean Farney
Johnson Controls | Martin Renkis
Management Science Associates | Jeremy Coyle
Nautilus Data Technologies | Gabe Andrews
Neubloc | Armando Viteri
Nokia | Michael Bushong
NJFX | Emily Newman
nuPSYS | Dmitry Bokotey
OBM | Daniel Lawrence
PhoenixNAP | Ian McClarty
PMG Associates Consulting and Advisory | Peter Gross
ProArch | Santosh Kaveti
ProArch | Jim Spignardo
PVcase | Jake Anderson
Schneider Electric | Steve Carlini
Supermicro | Yong Tan
Tubbesing Solutions | Aaron Casey
VEIR | Tim Heidel
Vertiv | Gregory Ratcliff
Voltage Park | Brandon Peccoralo
WipeOS | Joshua Heath
South America
Legrand | Maria del Pilar Galeano
Legrand | Rossy Rosillo
Note: Company names and job titles are current at the time of each expert contributor’s Data Center Go-to-Market episode recording date. We strive to keep this metadata current; please use the chat bubble to request updates.
Are you the next contributor?
Apply to Join the Study
Participation in the DCSMI Longitudinal Study is reserved for GTM leaders willing to challenge vanity metrics with rigorous data. Accepted contributors are featured in the DCSMI body of research and the Data Center Go-to-Market Podcast.
