The conversation highlights the growing interest in Chief Sustainability Officers (CSOs) in technology companies, as evidenced by media coverage.
Mark Bjornsgaard notes that sustainability influencers, such as CSOs, are increasingly important in B2B buying decisions, especially with the 2030 targets becoming imminent.
He observes that corporate actions are accelerating due to regulatory pressures and commitments, indicating a positive shift toward sustainability.
Corporations are seen to be proactive in adhering to their planned actions, which suggests a hopeful outlook on the speed of change in sustainability efforts.
This video is excerpted from the podcast Ep. #40 Mark Bjornsgaard, Founder and CEO of Deep Green Technologies | Data Center Go-to-Market Podcast.
Action Items
- Continue monitoring the hiring of CSOs in technology companies.
- Leverage the involvement of the CSO in the buying process, as they are key influencers.
- Capitalize on the increased corporate focus on sustainability and the urgency to meet 2030 targets.
Outline
Interest in Chief Sustainability Officers in Technology Companies
- Joshua Feinberg mentions a channel publication tracking hiring Chief Sustainability Officers (CSOs) in technology companies, indicating growing interest and awareness in this role.
- Mark Bjornsgaard discusses the B2B buying matrix, emphasizing the importance of influencers, decision-makers, and buyers in the purchasing process.
- Mark highlights that sustainability CSOs are increasingly influencing buying decisions, especially in the context of European regulations and 2030 targets.
- He notes that meeting the 2030 targets has become more urgent, affecting the buying cycles for hardware and other technological investments.
Impact of Regulations and Corporate Commitments
- Mark Bjornsgaard comments on the positive impact of regulations and corporate commitments, suggesting that they are driving actionable plans within corporations.
- He explains that corporations tend to adhere to their established plans, which is a positive sign for sustainability efforts.
- Mark expresses optimism that the speed of change in sustainability practices is accelerating, thanks to these regulatory and commitment pressures.
- He concludes that the corporate machine is starting to respond effectively to sustainability challenges, offering hope for future improvements.
Resources
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