Most companies in the data center, cloud services, and mission-critical industries invest in marketing as if the iPhone, Google, Facebook, YouTube, and Alexa had never been invented. The typical excuse-making centers around things like:

  • “We’re not there yet.”
  • “We don’t have the bandwidth.”
  • “There’s no budget.”
  • “Our customers are different.”


Subscribe to the  Data Center Sales & Marketing  (DCSMI) Update Newsletter

So regardless of your excuse du jour for why your marketing and sales teams are living in the past and “under-resourced,” consider these three data center marketing tactics that most companies need in their promotional mix. And the best part: Most can be done with very small budgets:

Speak at Groups and Conferences Where Your Best Clients, and Best Potential Prospects, Already Attend

Make the talk 99% educational, delivering crazy amounts of hyper-relevant value to buyer personas. Tips. Action items. Pitfalls to avoid.

At the end of the talk, make an offer for attendees to trade their business card for something of high perceived value (free consult, assessment, eBook -- or, at the minimum, the slides), so you can continue educating and building trust post-event.

Invite Your Clients and Prospects to Your Own In-Person Data Center Marketing Events

(Such as Breakfast Seminars or Lunch and Learn Events)

While most data center-related companies will dress up these kinds of events to impress, often killing their budgets, you don’t need to. Not mandatory.

If you have a conference room, large foyer, or classroom -- and can handle expensing some bagels for breakfast or pizzas for lunch, you have what you need for a minimum viable event.

Teach. Pour your heart out. Share stories about what's working for other companies like theirs.

Have a special offer for attendees that lets them jump-start or continue the relationship with you and your company.

Host Data Center Webinars

In the best-case scenario, social media posts can capture your clients' or prospects' attention for a minute or two. Blog posts or eBooks -- perhaps hold attention for a few minutes. But a webinar? A full hour of interactive real-time opportunity to educate and build trust with your clients and prospects.

Always have a call to action at the end for what attendees should do next.

If your webinar is of high-perceived value and not a glorified infomercial, your average session time should for a one-hour event should be 50+ minutes. In other words, nearly everyone stays for the full event.

What low-budget data center marketing tactics have effectively generated leads and warming leads into opportunities? Share your thoughts in the comments below.

And if you want to be the first to know about new reports, events, podcasts, and blog posts like this, subscribe to the Data Center Sales & Marketing (DCSMI) Update Newsletter.

Learn more about Colocation Data Center Providers and Go-to-Market Strategy (GTM) for Growth.

Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

Submit a comment

You may also like

How Data Center Marketing Teams Generate More Website Leads
How Data Center Marketing Teams Generate More Website Leads
10 October, 2018

As buyers of data center-related products and services become more digitally immersed, becoming addicted to their mobile...

How's Your Data Center Sales and Marketing Team's Social Media?
How's Your Data Center Sales and Marketing Team's Social Media?
6 July, 2018

Every day, 518,400 people join Facebook, 172,800 join LinkedIn, and 44,410 join Twitter. And according to LinkedIn, over...

3 Personal Branding Tips for Data Center Sales & Marketing Executives
3 Personal Branding Tips for Data Center Sales & Marketing Executives
3 July, 2018

The way prospects and clients research and purchase data center-related services has changed dramatically during the pas...