Episode #6 of the Data Center Go-to-Market Podcast features an interview with Peter Gross of PMG Associates Consulting and Advisory.

  • Understand the multidisciplinary nature of the data center industry and the importance of customer education
  • Learn how to stay relevant in a rapidly changing industry by staying curious and looking towards emerging trends
  • Discover the unprecedented growth expected in the data center industry in the coming years and the need for professionals to adapt
  • Gain insight into the power constraints facing the industry and areas of innovation to address them
  • Hear advice on mentoring and career development from a data center industry veteran

Host:
Joshua Feinberg, CEO
DCSMI

Special Guest:
Peter Gross
PMG Associates Consulting and Advisory

 

Peter Gross emphasized the importance of curiosity and knowledge in various aspects of the data center industry, including real estate, energy, power, cooling, networks, software, hardware, controls, fire protection, construction, testing, and commissioning. Joshua Feinberg and Peter Gross discussed the need for professionals to stay curious and relevant in the dynamic industry, highlighting the connections between products and sources of information. They also explored the intersection of decarbonization, data centers, energy storage, and AI, and the challenges and potential impact of quantum computing on the industry's future.

 

Outline

Data center industry with insights on multidisciplinary nature, evolution, and customer education.

  • Peter Gross shares his journey in the data center industry, from his early days to his current consulting work.
  • Worked in IT for banks, then co-founded EYP Mission Critical, was acquired by HP, and now consults on data center energy efficiency.
  • Advises being curious and understanding various aspects of the data center industry, including real estate, energy, and software.
  • Emphasizes the importance of understanding the data center industry.

Staying relevant in the rapidly changing data center industry.

  • Stay curious and relevant in the rapidly evolving data center industry.
  • Advises to "look at where the puck is going" in a rapidly changing industry.

The growth of the data center industry and the need for professionals to stay current with new technologies and trends.

  • Advises to learn, read, write, attend events, and meet new people to stay relevant in the data center industry.
  • Industry growth is at an inflection point, with unprecedented changes and growth expected in the next 5 years.
  • Data centers will be built at a rate of 17-25 GW worth in the next 4-5 years.

Power constraints in the data center industry.

  • Highlights power shortages and innovation to address them in the industry's future growth.
  • Energy storage and grid stability are critical for decarbonization and EV adoption.
  • Peter Gross shares insights on mentoring young professionals in the data center industry.

Guest Resources

Connect with Peter Gross of PMG Associates Consulting and Advisory on LinkedIn

 

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