Emily Newman discussed the planning of an upcoming AI-focused event at NJFX, collaborating with partners EXA Infrastructure, Bulk Infrastructure, and Supermicro.
Key steps include setting the agenda, securing vendors, and ensuring smooth communication through weekly calls.
The event aims to educate attendees about AI's applications in data centers and financial markets, targeting a specific audience for high ROI.
Emily emphasized the importance of teamwork and support from both internal and external teams.
Joshua Feinberg advised defining buyer personas and leveraging a videographer for future content.
The event will highlight NJFX's role in AI infrastructure and connectivity.
This video is excerpted from the podcast Ep. #32 Emily Newman, Marketing and PR Manager of NJFX | Data Center Go-to-Market Podcast.
Action Items
- Secure a freelance videographer to capture the event for repurposing and future event planning.
- Focus on making the event educational and informative for the target audience in the financial market.
- Leverage the event to showcase NJFX's leadership position in the data center and connectivity space, particularly with AI infrastructure.
Outline
Planning the AI-Focused Event
- Joshua Feinberg emphasizes the importance of brand beyond aesthetics, highlighting the role of external perceptions in building a brand.
- Emily Newman discusses the excitement around the upcoming event focused on AI, mentioning key partners like EXA Infrastructure, Bulk Infrastructure, and Supermicro.
- Emily highlights the collaborative effort in planning the event, including setting the agenda, securing vendors, and selecting speakers.
- Weekly communication and coordination among the team are crucial for ensuring a smooth event flow.
Challenges and Strategies in Event Planning
- Emily Newman mentions the challenges in securing the event's location, speakers, and audience.
- A clear audience target is emphasized, as the goal is to ensure high ROI and value for attendees.
- The event aims to be educational, focusing on applying data center infrastructure and connectivity to the financial market.
- Emily expresses excitement about working with major players in the field and hosting the event in New York City.
Balancing Control and Execution
- Joshua Feinberg discusses the benefits of hosting an event where the agenda and attendee list can be controlled, reducing competition for attention.
- Emily Newman acknowledges the significant work involved in organizing such an event but is grateful for the support from her team and external partners.
- Joshua advises defining the buyer persona and using past event data to align with ideal client profiles.
- The importance of building processes and checklists for future events is highlighted.
Collaboration and Team Dynamics
- Emily Newman emphasizes the importance of having a supportive team and external partners for event success.
- Joshua Feinberg discusses the strengths of small companies in agility and decision-making speed compared to larger companies.
- The financial risks of hosting larger events are mentioned, along with the benefits of having multiple partner vendors.
- Emily Newman expresses her passion and anticipation for the event's success, aiming for an intimate and educational experience.
Leveraging Content and Future Plans
- Joshua Feinberg suggests hiring a freelance videographer to capture the event for future use and potential repeat events.
- Emily Newman agrees that educational content is valuable and aims to continue leading in the data center connectivity space.
- The event will highlight AI infrastructure in New York City and the East Coast, emphasizing NJFX's role in providing high-density power and connectivity.
- Collaboration with major tech companies will be a key aspect of the educational focus of the event.
Resources
Watch the full podcast Ep. #32 Emily Newman, Marketing and PR Manager of NJFX | Data Center Go-to-Market Podcast
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