NJFX emphasizes the importance of partnerships in their marketing and sales strategies.
In marketing, partnerships focus on events and PR, involving journalists.
Felix Seda, General Manager at NJFX, manages carrier-wholesale and enterprise partnerships.
The operations team collaborates with vendors for operational needs such as generators and AC units.
Partnerships enhance company strength and are crucial for collaboration and learning.
Joshua Feinberg notes the benefits of partnering with larger companies for branding and social proof, though he acknowledges the challenge of partners balancing multiple responsibilities.
Despite being a small team, NJFX values the collective intelligence and teamwork that drive their success.
This video is excerpted from the podcast Ep. #32 Emily Newman, Marketing and PR Manager of NJFX | Data Center Go-to-Market Podcast.
Action Items
- Continue to develop and maintain marketing partnerships.
- Develop and manage carrier wholesale partnerships.
- Ensure strong partnerships with vendors for operational support.
Outline
Marketing and Sales Partnerships at NJFX
- Joshua Feinberg inquires about the role of channel partnerships at NJFX, specifically in marketing and collaboration efforts.
- Emily explains that their partnerships focus on marketing activities, including events and public relations, and that they also assist Felix Seda, NJFX's General Manager, on the sales side.
- Felix primarily partners with carriers, including those in the enterprise, financial, and healthcare sectors, while the operations team manages partnerships with vendors for operational needs.
- Emphasizes the importance of partnerships for company strength and growth, highlighting the benefits of collaboration and mutual learning.
- Joshua Feinberg notes the leverage gained from working with larger companies, despite the challenge of partners balancing multiple responsibilities, and acknowledges the need for a cohesive team effort.
Resources
Do you want to stay up to date about upcoming episodes?
Subscribe to the Data Center Sales and Marketing Newsletter
