Emily Newman, currently leading marketing for NJFX, a colocation data center operator, did not initially aim for a career in the data center industry.
Her diverse background encompasses creative fields like beauty, lifestyle, fashion, and retail.
Emily joined NJFX with an open mind, applying her transferable marketing skills to the unique aspects of the data center industry.
Joshua Feinberg notes that leadership teams in client-facing roles, such as sales, marketing, and customer success, are increasingly open to hiring outsiders with fresh perspectives.
Emily agrees, highlighting the importance of a quick learning curve and the value of diverse marketing strategies in the fast-paced data center industry.
This video is excerpted from the podcast Ep. #32 Emily Newman, Marketing and PR Manager of NJFX | Data Center Go-to-Market Podcast.
Outline
Emily Newman's Unconventional Path to Marketing Leadership
- Joshua Feinberg inquires about Emily Newman's background and how she ended up leading marketing for NJFX, a colocation data center operator.
- Emily Newman explains that her career path was accidental and not something she envisioned earlier in life; she always leaned towards the creative side, including graphic design and technology.
- Emily shares her diverse professional experiences, including roles in beauty, lifestyle, fashion, and retail, eventually leading her to NJFX.
- She emphasizes that her open-minded approach and transferable marketing skills allowed her to adapt to the data center industry, despite initially being unfamiliar with its specifics.
The Value of External Perspectives in Marketing
- Joshua Feinberg highlights the trend in leadership teams being open to hiring outsiders from different industries for marketing roles.
- He notes that bringing in fresh perspectives can offer unique opportunities and challenges, particularly in the fast-moving marketing landscape of the data center industry.
- Emily agrees, mentioning the importance of having a diverse team that includes industry insiders and outsiders and brings varied insights and strategies.
- She discusses the importance of applying marketing fundamentals to the specific needs and messaging of the company, regardless of the industry.
Challenges and Strategies in Marketing for Data Centers
- Emily acknowledges the rapid pace of marketing in the data center industry and the need for a quick ramp-up time.
- She mentions hiring external resources, such as industry-related PR firms or general marketing agencies, to complement the internal team.
- Emily emphasizes the need to adapt marketing strategies to the specific needs of the company and the industry rather than solely relying on traditional approaches.
- She reiterates the importance of flexibility and open-mindedness in marketing, especially in a rapidly evolving industry like data centers.
Resources
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