Joshua Feinberg discusses the impact of AI on server density, power requirements, and financial value, highlighting the growing importance of liquid cooling. 

Pierre Ellow confirms that Pronomic is adapting to this trend by incorporating liquid cooling equipment and modifying lifters to handle these new demands. 

He notes that while liquid cooling is becoming more common, especially in colocation and hyperscale operations, its implementation hasn't progressed as expected. 

Pierre also mentions alternative cooling systems, such as direct cooling into servers through specialized racking, and emphasizes Pronomic's ability to adapt their products to meet these evolving needs.

This video is excerpted from the podcast Ep. #58 Pierre Ellow, BDM Business Development Manager Data Centre of Pronomic Data Center | Data Center Go-to-Market Podcast.

Action Items

  • Evaluate the material handling and logistics implications of the liquid cooling systems.
  • Investigate the feasibility of implementing liquid cooling systems for servers.
  • Explore alternative cooling solutions, such as direct cooling into servers and ventilated racking systems.
  • Adapt the product offerings to address the changing cooling requirements in the data center.

Outline

Impact of AI on Server Density and Cooling Needs

  • Joshua Feinberg highlights the increasing density of AI in racks, which significantly raises the equipment's power requirements and financial value.
  • He notes that the growing density is leading to a greater focus on cooling solutions, particularly liquid cooling, which was once considered niche but is now more mainstream.
  • Joshua questions whether Pronomic has been affected by these changes and how they are addressing the material handling aspects of moving servers and batteries.
  • Ephasizes the importance of adapting to these new cooling methods to manage the increasing demands on server racks.

Pronomic's Approach to Liquid Cooling and Adaptability

  • Pierre Ellow confirms that Pronomic is dealing with liquid cooling equipment, which is lifted out of a big bot tube or bath tube.
  • He mentions that while liquid cooling is becoming more common, especially among colocation companies and hyperscale operations, its implementation has not progressed as quickly as anticipated.
  • Pierre discusses other cooling systems, such as direct cooling into the server through specialized racking systems with ventilated backs and doors.
  • He stresses the importance of Pronomic's ability to adapt its products to meet the varying needs of different cooling solutions, indicating a flexible approach to future developments.

Resources

Watch the full podcast Ep. #58 Pierre Ellow, BDM Business Development Manager Data Centre of Pronomic Data Center | Data Center Go-to-Market Podcast

 

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