Posts about B2B Email Marketing
Cold Emails and the Buyer’s Journey
Mar 15, 2023 6:00:00 AMMany go-to-market professionals at tech startups use cold emails, with mixed results, for lead generation. However, keep...
How to Improve Conversion Rates Through Email Marketing
Sep 7, 2022 12:00:00 PMYour website’s conversion rates can make or break in many aspects of your company’s overall marketing health, unit econo...
My Favorite Email Marketing Automation (That Your Sales Team Will Love!)
Jan 5, 2022 3:00:00 PMMarketing automation is a broad way to define front-end software and back-end technologies that help companies market mo...
Cold Emailing Tips for B2B SaaS Sales Teams
Nov 16, 2021 3:00:00 PMBuyer preferences have changed quite dramatically in recent years. Most B2B SaaS purchasers and other stakeholders now w...
How to Write Cold Emails for B2B Technology
Oct 19, 2021 3:00:00 PMWhat goes into writing cold emails for B2B technology prospecting? Here are eight best practices that you can use for le...
3 Ways to Reduce Churn with Email Marketing
Oct 13, 2021 3:00:00 PMWikipedia defines “Churn rate, when applied to a customer base (as)... the proportion of contractual customers or subscr...
Email Personalization for IaaS, SaaS, and Fintech Marketing
Aug 26, 2021 3:00:00 PMWith so much competition for attention in the email inbox, email personalization remains one of the most effective ways ...
The Email Segmentation That Every B2B Tech Startup Needs
Aug 23, 2021 3:22:59 PMAccording to the Direct Marketing Association, segmented emails drive 58% of all revenue attributed to email marketing. ...
HubSpot Email Marketing Must-Have's That Accelerate Sales Cycles and Onboarding
Aug 19, 2021 3:37:22 PMAmong marketing and sales professionals, widespread misconceptions about email marketing have existed for many years. Ne...
6 B2B Email Marketing Best Practices That Close Sales Faster
Aug 12, 2021 5:25:26 PMWhen it comes to B2B email marketing, two main use cases come to mind: Nurturing leads into sales opportunities so that ...
