Data Center Sales & Marketing Institute (DCSMI) Blog

May 19, 2021 1:00:00 PM

A buyer persona is a semi-fictional representation of an ideal client or an ideal stakeholder that you're looking to rea...

May 17, 2021 4:38:34 PM

Do you sell to mid-market or enterprise technology buyers? Watch the video to learn seven growth hacking strategies. 1) ...

Dec 22, 2017 8:10:00 AM

Product/market fit is the degree to which a company knows: Who are their ideal clients are What price points do their bu...

Dec 20, 2017 8:45:00 AM

A buyer persona is a semi-fictional representation of one of your ideal clients based on research and educated speculati...

Nov 13, 2017 12:19:07 PM

What is your average cost of client acquisition -- otherwise known as COCA? Your average COCA is an important metric to ...

Oct 27, 2017 11:44:17 AM

To a great extent, average client lifetime value (LTV) dictates what kinds of marketing and sales activities you can aff...

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Posts about Go to Market Strategy (2)