When deployed strategically, video content marketing helps companies attract the right mid-market and enterprise technology buyers, in the right places, at the right time, and most of all in the right context.


So that their team members, company, and brand are seen as the go-to subject matter experts among their most important IT stakeholders. 

Although many skeptics and cynics might downplay the importance, video content marketing assets give a business leverage -- in that video content educates and builds trust at scale.

When a company is planning its video strategy, the content should be created intentionally so that each video supports

  • A specific buyer persona
  • A specific stage in their buyer's journey (awareness, consideration, or decision)
  • A specific conversion goal/call to action (CTA)

How do you use video content in your marketing? Let me know in the comments.

And if you're serious about using video content to grow your mid-market and enterprise client base, enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups.

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