Data Center Lead Generation Workshops (Step 1)

Consult With DCSMI to Increase Your Data Center Lead Generation, Reach the Right Decision-Makers, Improve Brand Awareness, Enter New Markets, Grow Your Sales Pipeline, and Scale Customer Acquisition

You're about to launch a major initiative where hundreds of thousands -- perhaps millions --- of revenue, or more -- are at stake.  And you'd like a sounding board to make sure you’ve thought through all of the possible go-to-market angles.

Data Center Lead Generation Workshops (Step 1)

 

For Startup Founders and Solopreneurs

  • Quarterly Workshops
Who should invest?
  • Ideal for early-stage startup founders, solopreneurs, and solo consultants that want to grow their annual revenue by $100K-$250K within 12 months
  • One participant: Founder/CEO/equivalent 
What's included?
  • Quarterly workshop focused on your growth goals with lead generation, reaching decision-makers, brand building, sales pipeline, and client acquisition (4/Year)
  • Quarterly updated go-to-market scorecard (4/Year)
  • Quarterly recordings and transcripts of workshops (4/Year)
Your annual investment: $1,000/Year

For Small Teams

  • Monthly Workshops
  • Quarterly Campaign Reviews/Partnership Matchmaking
Who should invest?
  • Ideal for small teams in seven-figure businesses that want to grow their annual revenue by $500K-$5M within 12 months
  • Up to three participants from your company: CEO/equivalent plus sales, marketing, product, or channel leaders 
What's included?
  • Monthly workshop focused on your growth goals with lead generation, reaching decision-makers, brand building, sales pipeline, and client acquisition (12/Year)
  • Monthly updated go-to-market scorecard (12/Year)
  • Monthly recordings and transcripts of workshops (12/Year)
  • Quarterly campaign reviews or partnership introduction matchmaking workshops (4/Year)
Your annual investment: $5,000/Year

Frequently Asked Questions (FAQs) 

Are the workshops one-on-one?

Yes, this consulting/advisory program is all delivered via 1:1 workshops (on Zoom). With the Small Teams program, the CEO/equivalent can add one or two other executives from their team to participate in the workshops as well. (Up to three participants from your company: CEO/equivalent plus sales, marketing, product, or channel leaders )

How are the workshops scheduled?

Once you sign up, on the confirmation page, you'll find the scheduling calendar, where you can select the date/time that works best for you. When you schedule your first workshop, if you're on the Small Teams program, you'll also be able to indicate one or two additional members from your team who will be participating. For the recurring quarterly or monthly workshops, we try, wherever possible, to accommodate the same timeslot.

What are the Quarterly campaign reviews or partnership introduction matchmaking workshops that come with the Small Teams program?

To get the details on what incrementally comes along with the Small Teams level of the Data Center Lead Generation Workshops (Step 1) program, see Data Center Campaign Reviews. And yes, everything in the Data Center Campaign Reviews program comes along with the Small Teams level of the Data Center Lead Generation Workshops (Step 1). Plus, you can swap Campaign Reviews for Partnership Introduction Matchmaking Workshops.

Who does the Data Center Sales & Marketing Institute work with?

The Data Center Sales & Marketing Institute works with data center providers, IT vendors for data center providers, facilities vendors for data center providers, and marketing/sales vendors for data center providers. This includes colocation, wholesale, hyperscale, edge data center providers --  as well as IT-, facilities-, and real estate-related companies that sell to or partner with data center providers.

What industries does the Data Center Sales & Marketing Institute work with?

DCSMI’s methodologies encompass a variety of vertical industry applications, including AI SaaS, application development, data center construction, data center engineering, data center facilities, eCommerce, financial services, healthcare, managed IT services, media, and telecommunications.

What does the Data Center Sales & Marketing Institute do?

The Data Center Sales & Marketing Institute specializes in go-to-market (GTM) and webinar-led growth (WLG) for the data center industry. The firm empowers data center professionals across GTM teams, including sales, marketing, customer success (CS), product, channel partnerships, and C-suite executive sponsorships.

The Data Center Sales & Marketing Institute also produces and hosts several related media properties, including the Data Center Sales and Marketing Podcast, Data Center Sales and Marketing Newsletter, and Data Center Sales and Marketing Webinars.

Can I consult with the Data Center Sales & Marketing Institute?

Yes. You can learn more about Go-to-Market Strategy (GTM) Consulting for the Data Center Industry.

When was the Data Center Sales & Marketing Institute established?

The Data Center Sales & Marketing Institute was soft-launched in 2018. 

Its CEO and co-founder -- Joshua Feinberg -- started working with colocation data centers in 2015. This specialization grew from Joshua’s work with managed IT service providers (MSPs) dating back to the late 1990s -- as a contractor for the Microsoft Small Business Server product team and Microsoft Direct Access channel partner program, as well as the author of a groundbreaking book for Microsoft Press.

Along the way, Joshua Feinberg has also presented some of the highest-rated educational sessions at regional, national, and global conferences for audiences of small business-, sales-, marketing-, and IT professionals, including Critical Facilities Summit, Data Center World, Datacenter Dynamics Colo+Cloud, HostingCon, and MSPEXPO. Learn more about Leadership @ The Data Center Sales & Marketing Institute.

How can I contact the Data Center Sales & Marketing Institute with additional questions?

Contact DCSMI (The Data Center Sales & Marketing Institute).

The Data Center Sales & Marketing Institute (DCSMI) offers initial and ongoing consulting for the data center industry.

These programs are designed for data center providers -- as well as IT, facilities, construction, real estate, and sales and marketing companies that partner with data center providers.

The data center industry includes

These data center-related companies typically sell to mid-market clients (50-500 employees) and enterprise clients (500+ employees).

The primary point person on these engagements is usually the CEO, founder, president, owner, or equivalent.  Depending on client preferences, up to two additional stakeholders from your team can be included in the workshop(s).

 

Learn More About Data Center Lead Generation Consulting

 

About Joshua Feinberg (CEO of DCSMI)

Reviews and Recommendations

  • Joshua's expertise helped me gain clarity on various aspects of my sales approach and identify areas for improvement. Overall, the consultation was a highly valuable experience, and I would highly recommend Joshua for anyone seeking guidance in B2B sales.

    Sachin Singh Co-Founder and CTO of Fabulate (Adtech/Martech)

  • "Joshua is the quick-witted advisor and strategic thinker you're looking for to grow your tech company! I have had the pleasure of working with Joshua over the years, with our first connection being through the HubSpot community and SaaS industry at-large. He excels at communicating his extensive knowledge about digital marketing and sales in a way that is actionable and quite insightful. His enthusiasm for chelping businesses grow, and his passion for providing ways for individuals learn is positively infectious!"

    Angela Hicks Director Of Education And Training at TapClicks (marketing technology)

  • "Joshua gave incredible advice! 5/5 highly recommend!"

    Rachel Draelos, MD, PhD CEO at Cydoc (healthcare AI SaaS)

  • "What a tremendous amount of value for an initial consultation. Will definitely be working with Joshua again in the future."

    Josh Ablett Co-Founder and CPO at ChaosTrack (cybersecurity)

  • "I worked with Joshua in my capacity as conference director at HostingCon. He is a wealth of knowledge on all things data center related, is extremely professional and is an excellent and engaging speaker."

    Cheryl (Kemp) McColgan Content, Events and Marketing Executive (Former Director, Community & Conference Content at Penton)

  • Joshua's copywriting work is engaging and to the point, and the end result never needs any updates. I liked the quality of marketing research. Joshua is not afraid to take the initiative, and requests don't fall through the cracks. Definitely skillful in HubSpot - helped us to get familiar with it and set up various components by himself.

    Alek Pirkhalo Co-Founder of Infiniwiz (Managed IT, software development, IT consulting)

  • We worked with Joshua for more than six months. Thanks to him, we were able to kickstart our marketing campaign and begin actual marketing activities in AgileVision. Joshua and his team helped us with creating our first eBooks, identifying buyer personas, and checking several hypotheses. Joshua is a very professional person and always ready to help.

    Volodymyr Rudyi CEO of AgileVision (custom software development and integration)

  • Joshua Feinberg is an amazing STRATEGIST and TACTICIAN, capable of seeing complex data center relationships from beeps and bauds all the way through the business development that encourages companies in the tech industry to thrive.

    Machen Mathews Founder of FunnelJet (Former Business Development Manager at Limestone Networks)

  • I've enjoyed working with Joshua several times as a prospect, client, and contributor on his podcasts. He's the consummate professional and represents his company and brand very well. He's able to showcase his expertise in a way that brings comfort and displays confidence to his audience. Your brand is in good hands, with Joshua leading the charge.

    David Singletary Founder and CEO of DJS DIGITAL (IT consulting, managed services, workflow automation, and business analytics)

  • Excellent advice, concise and to the point.

    David Cerf Chief Disruptor of Disruptive Business Solutions (data science, cybersecurity, and virtualization)

  • "Joshua is an exceptionally knowledgeable and friendly person - a true expert who provided so much insight and wisdom during our call. I'm grateful for not only the incredible amount of thoughtful suggestions he provided (he even went above and beyond what I expected), but for also the encouraging words behind the mission of my work. Joshua is someone I will definitely turn to in future - and I cannot recommend him enough to others."

    Jessica Bensch Founder at Vanguard Voices (psychological safety in the workplace)

  • Very Highly Recommended! DCSMI's diagnostic consultation provided me with clarity in a word and validation of my thoughts on focusing on data centers as a market niche.

    Jim Phene President of Epiphene (water filtration systems for cooling data center facilities)

  • Thanks, Joshua. The Diagnostic Workshop was very productive and has provided some useful insight into where we should be focusing.

    Nick Leishman General Manager of Auckland Data Centre Limited (the most connected carrier-neutral data centre in New Zealand)