Data Center Go-to-Market Launchpad Strategy Blueprint Program (Step 2)
You're about to launch a major initiative where hundreds of thousands -- perhaps millions -- of revenue, or more -- are at stake.
You need an independent, research-based, coherent, go-to-market strategy to help you focus your demand generation, lead generation, sales cycle acceleration, and new customer acquisition programs.
After you’ve completed the Data Center Go-to-Market Diagnostic Workshop (Initial Engagement) (Step 1), if DCSMI finds that you’re in a position to benefit from additional collaboration on your go-to-market strategy, you’ll have the opportunity to enroll in the Data Center Go-to-Market Launchpad Strategy Blueprint Program (Step 2).
Timeline and Deliverables:
Client Pre-Work (due two business days before the Kickoff Workshop)
- Buyer Persona Segmentation Pre-Work (reserve 15-30 minutes to complete)
Week 1 Client Participation
- Kickoff Workshop (one hour via Zoom video)
Weeks 1-2 DCSMI Builds Data Center Go-to-Market Launchpad Strategy Blueprint for Client
- Ideal Client Profile (ICP)
- Segmentation Strategy
- Buyer Persona (6+ Pages)
- Buyer's Journey Map
- Job to Be Done
Weeks 1-2 Client Review (to be completed before the Half-Time Workshop)
- One business day before the Half-Time Workshop, the client receives interim Weeks 1-2 deliverables for the Data Center Go-to-Market Launchpad Strategy Blueprint (reserve 30-60 minutes to read through)
Week 3 Client Participation
- Half-Time Workshop (one hour via Zoom video)
Weeks 3-4 DCSMI Builds Data Center Go-to-Market Launchpad Strategy Blueprint for Client
- One-Year Content Calendar for Video/Blogging (52 Working Titles)
- Full-Funnel Strategy for Offers (each includes Working Title, Headline, Landing Page Copywriting, Form Fields, Confirmation Page Copywriting, and Call To Action): [Awareness Stage Lead Generation Offer | Consideration Stage Lead Nurturing Offer | Decision Stage Sales Cycle Acceleration Offer]
- Full-Funnel Outbound Email Copywriting (2 Emails x 3 Offers)
- LinkedIn Ads Strategy Brief (Strategy and Examples for Audience Targeting, Buyer Persona-Specific Messaging, and Offer) (4+ Pages)
Weeks 3-4 Client Review (to be completed before the Program Recap and Next Steps Workshop)
- One business day before the Program Recap and Next Steps Workshop, the client receives the final Weeks 3-4 deliverables for the Data Center Go-to-Market Launchpad Strategy Blueprint (reserve 30-60 minutes to read through)
Week 5 Client Participation
- Program Recap and Next Steps Workshop (one hour via Zoom video)
For a Limited Time: Special Bonus Documentation Library
|
Data Center Go-to-Market Launchpad Strategy Blueprint Program (Step 2)
For 1 Buyer Persona (Primary Buyer Persona)
Four Week Project
$5,000
For 2 Buyer Personas (Primary and Secondary Buyer Persona)
Includes two sets of buyer personas, content calendars, full-funnel strategy for offers, full-funnel outbound email copywriting, and Linkedin Ads strategy briefs
Six-Week Project (Adds One Week to Each Program Phase)
$7,500
For 3 Buyer Personas (Primary, Secondary, and Tertiary Buyer Persona)
Includes three sets of buyer personas, content calendars, full-funnel strategy for offers, full-funnel outbound email copywriting, and Linkedin Ads strategy briefs
Eight-Week Project (Adds Two Weeks to Each Program Phase)
$10,000
