If you’re in sales, marketing, product, or channel partnerships leadership at a data center operator, technology provider, facilities or construction firm, real estate investment group, or capital markets player in the digital infrastructure space…


then what you’re about to learn is going to change the way you think about go-to-market strategy forever.


Because right now, today, you’re fighting an uphill battle you can’t win. The time to change your strategy is now, not tomorrow or next week.

You’re fighting an uphill battle you can’t win
pouring-millions-into-data-center-conferences-

You’re pouring millions into conferences, events, and outdated campaigns.

You’re struggling to get your message heard in a noisy, AI-dominated marketplace.

And even when you do get a seat at the table with a prospect, you’re seen as just another vendor.

Meanwhile, the companies that win aren’t just selling.

They’re teaching. They’re leading. They’re shaping the conversation.

They’re showing up on LinkedIn. On YouTube.

In the feeds and inboxes of decision-makers and hidden buyers, 365 days a year.

And your competitors? They’re already repositioning themselves as trusted advisors and thought leaders.

If you don’t do the same, fast, you’ll get left behind.

Meanwhile, the companies that win aren’t just selling. They’re teaching. They’re leading. They’re shaping the conversation. They’re showing up on LinkedIn. On YouTube.
The Death of the Old Data Center Sales and Marketing Playbook

The Death of the Old Data Center Sales and Marketing Playbook

Think about the last data center conference you attended.

2,500 attendees.

75 speakers. Plus, 150 colleagues from the speakers’ companies attend to support them (two additional attendees from each of the speakers’ companies).

That means less than 10% (225) of the 2,500 attendees get to educate, influence, and build trust with conference attendees.

Another 10% of attendees are employed by the vendors, exhibitors, and sponsors -- spending enormous sums for a small sliver of face time by interrupting.

And the other 80%?

They’re not buyers. They’re not decision-makers. They’re the product.

Their attention is being sold to the organizers, sponsors, and speakers.

Meanwhile, your CFO keeps writing checks for these events; ignoring the fact that 83% of the modern buyer’s journey happens before anyone even talks to your sales team. (Source: Gartner)

Is it any wonder your account executives are being commoditized, sidelined, and forced to compete with both hands tied behind their backs?

The Shift That Changes Everything

It’s not your fault.

The ground has shifted beneath your feet.

AI-powered assistants, such as ChatGPT, Copilot, Claude, Perplexity, and Gemini, have fundamentally changed how information is discovered and evaluated for trustworthiness.

Generative search is eating Google.

LinkedIn and YouTube have surpassed conferences as the world’s most valuable platforms for thought leadership.

(For context, LinkedIn currently has approximately 1.2 billion members globally. And YouTube attracts nearly 2.5 billion monthly active users.)

woman-interacting-with-generative-AI-chat-application-on-a-tablet-
In a world obsessed with 24/7/365 immediate gratification, data center sales and marketing professionals are getting massively out-competed by GenAI chat apps, LinkedIn, and YouTube.

The Competitive Battleground:

You vs. GenAI-Powered Apps Offering Immediate Gratification

In a world obsessed with 24/7/365 immediate gratification, data center sales and marketing professionals are getting massively out-competed by GenAI chat apps, LinkedIn, and YouTube.

And your buyers, especially the hidden buyers in finance, legal, compliance, and procurement, are making up their minds long before they ever interact with your team.

There is literally only one way left for sales and marketing professionals to differentiate and earn their way back into the first 83% of the buyer’s journey:

Thought Leadership

In fact, according to the 2025 Edelman–LinkedIn B2B Thought Leadership Impact Report:

71% of industry professionals agree:

thought leadership is more effective than traditional marketing at demonstrating vendor value.

95% say strong thought leadership

makes them more receptive to sales outreach.

79% will advocate for you during RFPs

if your thought leadership content consistently educates and challenges assumptions.

63% of hidden buyers

(including finance, compliance, and procurement) spend an hour a week on thought leadership — nearly identical to visible decision-makers.

55% of hidden buyers

use thought leadership to vet potential vendors (nearly identical to target buyers at 56%).

 

53% say brand recognition doesn’t even matter

if the thought leadership is excellent.

In other words:

 

Your buyers are craving thought leadership.

And they’re punishing vendors who fail to deliver it.

Your buyers are craving thought leadership.

From Data Center Vendor → Trusted Advisor → Thought Leader

Do you and client-facing team members really want to spend another year effectively “locked” in the vendor box, as an undifferentiated commodity broker?  Or are you ready to, once and for all, escape the vendor box for good?

How to Plan Your Escape from the Data Center Vendor Box

If you want to transform your client-facing team members from being seen as vendor representatives to instead being sought after as trusted advisors and thought leaders,  this is the transformation the DCSMI Organic Thought Leadership Accelerator offers. And it's within your reach:

It’s a done-for-you (DFY) growth acceleration program designed exclusively for companies like yours; innovators in the data center and digital infrastructure space, selling $100,000+ mid-market and enterprise deals.

Here’s what it does:

DCSMI Organic Thought Leadership Accelerator

👉 It takes your podcast episodes; the single most powerful way to extract authentic insights, expertise, and stories from your team and guests.

👉 It transforms them into 256+ pieces of thought leadership content every year; one for every single day you don’t release a new podcast episode.

👉 It distributes that content to LinkedIn, YouTube, your blog, newsletters, and the DCSMI Podcast Network. So your voice shows up 24/7/365 in front of your ideal buyers.

👉 It equips your executive, sales, marketing, product, and channel partnerships teams with fresh, GenAI-optimized assets they can use in authentic, empathetic conversations with prospects and clients.

👉 And it repositions your entire company from “just another vendor” to the trusted advisor, teacher, and thought leader your market desperately wants.

Do you and your client-facing team members really want to spend another year effectively “locked” in the vendor box, as an undifferentiated commodity broker? 

Or are you ready to, once and for all, escape the vendor box for good?

What’s Inside the DCSMI Organic Thought Leadership Accelerator

DCSMI’s unique approach combines client-centric content generation for the AI era, strategic distribution, and continuous learning to position your company as a thought leader in the digital infrastructure space.

When you apply for the DCSMI Organic Thought Leadership Accelerator, you're not just getting a program. You're gaining access to a comprehensive approach to organic thought leadership and a transformation that elevates your company's status in the hyper-competitive, global data center marketplace. 

If you’re accepted into this program, here’s precisely what you get (once your first four podcast episodes are live):

Everything that comes along with the DCSMI Thought Leadership Launchpad program (a $50,000/year value), plus

256 Pieces of Social Content/Year

256 Pieces of Social Content/Year

Rotating among medium-length video clips, summary blog posts, short-form vertical videos, image carousels, and infographics.

Distributed across LinkedIn, YouTube, your website, your social media, and your email marketing audience.

Apply to Join the DCSMI Organic Thought Leadership Accelerator
Monthly Update Newsletter (12/Year)

Monthly Update Newsletter (12/Year)

Keeps your team aligned and gives you a ready-made external communication asset.

Apply to Join the DCSMI Organic Thought Leadership Accelerator
Monthly Reporting (12/Year)

Monthly Reporting (12/Year)

Deliverables, KPIs, trend analysis, open action items, and growth opportunities.

Apply to Join the DCSMI Organic Thought Leadership Accelerator
Quarterly Executive Workshops (4/Year)

Quarterly Executive Workshops (4/Year)

Strategy sessions to turn podcast guest and audience insights into GTM (go-to-market) priorities for your executive team.

Apply to Join the DCSMI Organic Thought Leadership Accelerator
An Additional DCSMI Mastermind Membership ($10,000/year value)

An Additional DCSMI Mastermind Membership ($10,000/year value)

So two people from your company can access peer learning, live virtual and in-person mastermind workshops, collaboration, matchmaking, as well as curated partnership and co-marketing introductions.

Apply to Join the DCSMI Organic Thought Leadership Accelerator

The Investment

The DCSMI Organic Thought Leadership Accelerator is a $100,000/year program (Founding Cohort member rate).

As the program evolves, future cohorts will open at $150,000/year.

No monthly or quarterly billing. Annual investment only.

Why?

Because this is not a “marketing package.”

It’s not a conference sponsorship.

It’s not a paid “media buy.”

It’s a transformational investment in repositioning your entire company as the thought leader in your space.

And it’s the most effective way to protect your company’s core differentiation, unit economics, profit margins, decision-maker access, and deal influence.

And perhaps most important of all:

Companies participating in the DCSMI Organic Thought Leadership Accelerator need to be at least as committed to this thought leadership initiative as they are to any major data center conference investment. 

Over the past 10+ years, DCSMI has seen firsthand how companies that are over-scheduled in their conference commitments really struggle to hold up their 10% of the partnership, even when DCSMI is managing 90% of the heavy lifting. 

You’ll notice, as part of the application process for this program, you’ll be required to answer: 

“What marketing or sales enablement initiatives are you planning to stop doing to free up time and budget for prioritizing your participation in this program?” 

If you don’t have a good answer to that question, unfortunately the DCSMI Organic Thought Leadership Accelerator is not for you.

Optional Add-Ons for the
DCSMI Organic Thought Leadership Accelerator Program

Jet Fuel Add-On

Jet Fuel Add-On

Want to move even faster? Choose your velocity multiplier.

Get even more pieces of Social Media Content/Day on Non-Podcast Release Days.

Starts after Onboarding is completed and the first four podcast episodes are released.

Each add-on unlocks exponentially greater reach and engagement. 

Extracted directly from your podcast episodes.

Optimized for search and GenAI discovery.

Choice of:

4X Velocity Add-On: 1,024/Year
Four Pieces of Social Media Content/Day on Non-Podcast Release Days
+$100,000/Year

3X Velocity Add-On: 768/Year
Three Pieces of Social Media Content/Day on Non-Podcast Release Days
+$75,000/Year

2X Velocity Add-On: 512/Year
Two Pieces of Social Media Content/Day on Non-Podcast Release Days
+$40,000/Year

1X Velocity: 256/Year
One Piece of Social Media Content/Day on Non-Podcast Release Days
+$0/Year (Included)

Apply to Join the DCSMI Organic Thought Leadership Accelerator
Precision Targeting Paid Social Add-On

Precision Targeting Paid Social Add-On

For companies that want to hyper-target named accounts, job titles, and skills across LinkedIn, DCSMI offers a fully managed paid social add-on:

  • Campaign setup and optimization

  • Named account enrichment and list maintenance

  • Ad groups, testing, and continuous improvement

+$30,000/Year

Plus Required LinkedIn Ads Budget
+Minimum $50,000/Year 
($5,000 Monthly Budget Over 10 Months)
Invested proportionally throughout the year and billed directly to the client's LinkedIn Campaign Manager credit card on file

Apply to Join the DCSMI Organic Thought Leadership Accelerator

Who This Is For

DCSMI is highly selective about who we accept into this program.

The DCSMI Organic Thought Leadership Accelerator is for companies that:

  • Sell $100,000+ deals (minimum lifetime value LTV).
  • Sustain strong product/market fit, go-to-market fit, and channel partner market fit in their addressable market(s).
  • Operate globally in the data center/digital infrastructure space.

Are ready to fully commit to owned media and thought leadership?

Are you serious about repositioning from a data center vendor → trusted advisor → thought leader?

The DCSMI Organic Thought Leadership Accelerator invitation-only.

You must apply to be considered.

And we only enroll four times per year.

Apply to Join the <br>DCSMI Accelerator Program

Why Now?

Look. Thought leadership isn’t optional anymore.
The old data center sales and marketing playbook is dead.


Data center conferences commoditize you and your company.


Paid media, with traditional, selfish marketing/sales collateral, drains you and repulses your prospects.


And your buyers, especially the hidden ones, are already consuming someone’s thought leadership every week.

The only question is:

Will that thought leadership content be yours or your competitor’s?

Apply to Join the <br>DCSMI Accelerator Program

The Next Step

If you’re tired of wasting millions on outdated, pre-AI tactics that commoditize your business…

If you’re ready to fire the bottom 20% of your conference budget and reallocate those dollars into something that actually builds trust, influence, and pipeline…

If you want your executive, sales, marketing, product, and channel partnerships teams to be seen as teachers, consultants, and thought leaders (not just vendors)…

Then, now is the time to act.

Click the button below to apply to the Founding Cohort of the DCSMI Organic Thought Leadership Accelerator.

Remember: enrollment is limited, invitation-only, and once we’re full, you’ll have to wait until the next quarter to apply.

Don’t let another quarter slip by where your competitors own the conversation and you’re invisible.

Apply Now for the DCSMI Organic Thought Leadership Accelerator

Apply to Join the <br>DCSMI Accelerator Program

DCSMI is deeply rooted in the data center industry

Which Program is Right for You?

DCSMI Decision Makers Mastermind | VIP Go-to-Market Membership

Choose the Mastermind

if you want a peer group, strategic accountability, and a modern GTM roadmap without overhauling your entire content operation

Learn More About the DCSMI Decision Makers Mastermind
DCSMI Thought Leadership Launchpad

Choose the Launchpad 

if you want a turnkey thought leadership platform that positions your team as trusted advisors and generates content assets every week.

Learn More About the DCSMI Thought Leadership Launchpad
DCSMI Organic Thought Leadership Accelerator

Choose the Accelerator

if you’re ready to dominate your category with a complete content flywheel and ecosystem that empowers your entire GTM team every day.

Learn More About the DCSMI Organic Thought Leadership Accelerator
About Joshua Feinberg (CEO of DCSMI)

Reviews and Recommendations

  • Joshua's expertise helped me gain clarity on various aspects of my sales approach and identify areas for improvement. Overall, the consultation was a highly valuable experience, and I would highly recommend Joshua for anyone seeking guidance in B2B sales.

    Sachin Singh Co-Founder and CTO of Fabulate (Adtech/Martech)

  • "Joshua is the quick-witted advisor and strategic thinker you're looking for to grow your tech company! I have had the pleasure of working with Joshua over the years, with our first connection being through the HubSpot community and SaaS industry at-large. He excels at communicating his extensive knowledge about digital marketing and sales in a way that is actionable and quite insightful. His enthusiasm for chelping businesses grow, and his passion for providing ways for individuals learn is positively infectious!"

    Angela Hicks Director Of Education And Training at TapClicks (marketing technology)

  • "Joshua gave incredible advice! 5/5 highly recommend!"

    Rachel Draelos, MD, PhD CEO at Cydoc (healthcare AI SaaS)

  • "What a tremendous amount of value for an initial consultation. Will definitely be working with Joshua again in the future."

    Josh Ablett Co-Founder and CPO at ChaosTrack (cybersecurity)

  • "I worked with Joshua in my capacity as conference director at HostingCon. He is a wealth of knowledge on all things data center related, is extremely professional and is an excellent and engaging speaker."

    Cheryl (Kemp) McColgan Content, Events and Marketing Executive (Former Director, Community & Conference Content at Penton)

  • Joshua's copywriting work is engaging and to the point, and the end result never needs any updates. I liked the quality of marketing research. Joshua is not afraid to take the initiative, and requests don't fall through the cracks. Definitely skillful in HubSpot - helped us to get familiar with it and set up various components by himself.

    Alek Pirkhalo Co-Founder of Infiniwiz (Managed IT, software development, IT consulting)

  • We worked with Joshua for more than six months. Thanks to him, we were able to kickstart our marketing campaign and begin actual marketing activities in AgileVision. Joshua and his team helped us with creating our first eBooks, identifying buyer personas, and checking several hypotheses. Joshua is a very professional person and always ready to help.

    Volodymyr Rudyi CEO of AgileVision (custom software development and integration)

  • Joshua Feinberg is an amazing STRATEGIST and TACTICIAN, capable of seeing complex data center relationships from beeps and bauds all the way through the business development that encourages companies in the tech industry to thrive.

    Machen Mathews Founder of FunnelJet (Former Business Development Manager at Limestone Networks)

  • I've enjoyed working with Joshua several times as a prospect, client, and contributor on his podcasts. He's the consummate professional and represents his company and brand very well. He's able to showcase his expertise in a way that brings comfort and displays confidence to his audience. Your brand is in good hands, with Joshua leading the charge.

    David Singletary Founder and CEO of DJS DIGITAL (IT consulting, managed services, workflow automation, and business analytics)

  • Excellent advice, concise and to the point.

    David Cerf Chief Disruptor of Disruptive Business Solutions (data science, cybersecurity, and virtualization)

  • "Joshua is an exceptionally knowledgeable and friendly person - a true expert who provided so much insight and wisdom during our call. I'm grateful for not only the incredible amount of thoughtful suggestions he provided (he even went above and beyond what I expected), but for also the encouraging words behind the mission of my work. Joshua is someone I will definitely turn to in future - and I cannot recommend him enough to others."

    Jessica Bensch Founder at Vanguard Voices (psychological safety in the workplace)

  • Very Highly Recommended! DCSMI's diagnostic consultation provided me with clarity in a word and validation of my thoughts on focusing on data centers as a market niche.

    Jim Phene President of Epiphene (water filtration systems for cooling data center facilities)

  • Thanks, Joshua. The Diagnostic Workshop was very productive and has provided some useful insight into where we should be focusing.

    Nick Leishman General Manager of Auckland Data Centre Limited (the most connected carrier-neutral data centre in New Zealand)