80% of your marketing budget is being wasted.

And worse, your sales team…

the very people who should be educating, building trust, and guiding your best prospects... 

are being completely cut out of the modern buyer’s journey.

Your sales team… the very people who should be educating, building trust, and guiding your best prospects...  are being completely cut out of the modern buyer’s journey.
At most data center conferences, about 10% of attendees get to educate and build trust… another 10% get a tiny sliver of face time by interrupting.

But there's no reason to panic... because your huge investment in data center conferences will protect your sales pipeline, right?

Um. not so fast. Here's the dirty little secret they don't want you to know:

At most data center conferences, only about 10% of attendees get to educate and build trust. (the speakers and their coworkers)

Another 10% get a tiny sliver of face time by interrupting other attendees. (the exhibitors and sponsors)

The other 80%? They’re the product. Their attention is what’s being sold to sponsors, exhibitors, and speakers.

And your company is footing the bill to play in this circus.

Meanwhile, in the real world…

Your buyers are living on LinkedIn, YouTube, and AI-powered assistants like ChatGPT, Copilot, Claude, Gemini, and Perplexity.

They’re making decisions 83% of the way through their buying journey before they’ll even take your call. (Gartner research)

So the real question is:

Why Are You Still Spending Like It’s 2015… When It’s 2025?

(Almost 2026!)

Your buyers are living on LinkedIn, YouTube, and AI-powered assistants like ChatGPT, Copilot, Claude, Gemini, and Perplexity. They’re making decisions 83% of the way through their buying journey before they’ll even take your call.
Think about your team... your AEs (account executives), your SDRs (sales development representatives), your AMs (account managers), your channel managers. Right now, they’re stuck in the vendor box. Reduced to product pushers, begging for meetings, competing on price.

Think about your team... your AEs (account executives), your SDRs (sales development representatives), your AMs (account managers), and your channel managers.

Right now, they’re stuck in the vendor box.
Reduced to product pushers, begging for meetings, competing on price.

And yet… if they were seen as teachers, consultants, subject matter experts, trusted advisors... even thought leaders:

Everything changes.

  • They’d get access to decision makers earlier.
  • They’d earn a seat at the table when it matters most.
  • They’d influence deals at the exact moment your competitors are being ghosted.

But here’s the reality:
You’ve been sold a bill of goods.

The estimated $500M+ data center conference industry is designed to primarily  benefit… the conference organizers and their media partners.

Not you.
Not your team.
Not your pipeline.

CFOs and boards keep approving these budgets...
completely ignoring the fact that buyers have fundamentally changed.

And if you continue to play by those outdated rules?
You’ll keep getting outdated results.

(Some in the industry have even started calling this long-obsolete data center marketing/sales playbook “dinosaur marketing.”)

CFOs and boards keep approving these budgets... completely ignoring the fact that buyers have fundamentally changed. And if you continue to play by those outdated rules? You’ll keep getting outdated results.

The Modern, Self-Driven Buyer Doesn’t Want to Be Pitched. They Want to Be Educated.

Highly-technical, skeptical, cynical, sales-allergic IT professionals and engineers don't want your glossy product sheets, brochures, or slide decks.

These same prospects are sick and tired of your overly scripted presentations, press releases, and heavily-censored media appearances.

In other words, they're calling bullsh** on just about all of it.

Fortunately, there is a (much) better way to create awareness, generate leads, and reach decision makers:

Thought Leadership

In fact, according to the 2025 Edelman–LinkedIn B2B Thought Leadership Impact Report:

71% of industry professionals agree:

thought leadership is more effective than traditional marketing at demonstrating vendor value.

95% say strong thought leadership

makes them more receptive to sales outreach.

79% will advocate for you during RFPs

if your thought leadership content consistently educates and challenges assumptions.

63% of hidden buyers

(including finance, compliance, and procurement) spend an hour a week on thought leadership — nearly identical to visible decision-makers.

55% of hidden buyers

use thought leadership to vet potential vendors (nearly identical to target buyers at 56%).

 

53% say brand recognition doesn’t even matter

if the thought leadership is excellent.

So while your dinosaur competitors are still living in the past and fighting over vanity metrics and sponsorship tiers…

paying huge sums of money to borrow a conference companies' brand reputation for a few days/hours/minutes...

even when that conference's demographics aren't even remotely close to their ideal client profile (ICP) and prioritized buyer personas...

The most innovative, truly differentiated companies are modernizing their go-to-market for the AI-centric, 83% self-propelled buyer’s journey and quietly winning deals by doing one hugely-important thing:

So while your dinosaur competitors are still living in the past and fighting over vanity metrics and sponsorship tiers… paying huge sums of money to borrow a conference companies' brand reputation for a few days/hours/minutes... even when that conference's demographics aren't even remotely close to their ideal client profile (ICP) and prioritized buyer personas...
Celebrating 100 Episodes of the Data Center Go-to-Market Podcast!

Investing In Their Own Media and Thought Leadership Brands

To help companies throughout the global data center ecosystem adapt to and remain competitive in a world where thought leadership is discovered, consumed, spread, and influencing deals 24/7/365 on ChatGPT, Microsoft Copilot, Claude, Gemini, Perplexity, LinkedIn, YouTube, podcasts, and webinars...

DCSMI now offers a select few innovators a unique go-to-market growth opportunity:

The Solution:
DCSMI Thought Leadership Launchpad

Your company’s done-for-you podcast and thought leadership engine…

designed specifically for data center operators, technology firms, facilities-related providers, construction, real estate, and investment companies that sell $100,000+ deals

DCSMI Thought Leadership Launchpad
data-center-sales-professional-consultative-teaching-podcasting

The DCSMI Thought Leadership Launchpad program is not another marketing campaign.

 

It’s a go-to-market transformation program.

DCSMI transforms your executives, your sales reps, your channel managers into teachers, consultants, subject matter experts, and trusted advisors.

So your company can stop chasing attention and start educating and building trust.

How It Works

Here’s what happens when you join the DCSMI Thought Leadership Launchpad.

Step 1: Onboarding

(First Four Weeks)

DCSMI builds your client-centric brand strategy:

  • Define your ideal client profile and buyer personas.
  • Map your buyers’ journeys, including those hidden decision makers.
  • Position your team to compete and win in self-driven buyers’ journeys.
  • Set up your channels: YouTube, LinkedIn, Spotify, Apple Podcasts, Amazon Music, and more.
  • Create your trailer episode (1-2 minutes).
  • Develop your episode calendar.
  • Build your guest scheduling center.
  • Train your host and prepare your initial guests.
  • Advise on host audio-visual/tech setup.
Step-1-Onboarding-
Step 2: Weekly Thought Leadership Podcast Production

Step 2: Weekly Thought Leadership Podcast Production

From week five onward, we run your 48-episode-per-year podcast.
Each episode is up to 30 minutes.

Optimized for search and getting recommended by Generative AI. 

DCSMI manages

  • Preparation meetings.
  • Recording (video + audio).
  • Editing.
  • Metadata.
  • Thumbnails.
  • Transcription for captions.
  • Show notes and summary highlights.
Multi-channel distribution:
      • YouTube.
      • LinkedIn profile, page, and newsletter.
      • Spotify. Apple. Amazon Music.
      • Your blog.
      • Your email audience.
And, when relevant, your show is distributed to the DCSMI Podcast Network for even greater reach.

Step 3: Reporting & Strategy

Every quarter, you get:

  • KPI (key performance indicators) reports on episodes, audience, and impact.

  • Insights and trends from your guests and listeners.

  • Action items to accelerate your deals pipeline.

  • And a 60-minute executive strategy workshop to align podcast insights with your roadmap and GTM (go-to-market) strategy.

Step 3: Reporting & Strategy
Step 4: Growth

Step 4: Growth

Each year, you also receive:

  • 12 monthly newsletters for internal alignment (or repurposed for external use).

  • Access to the DCSMI Decision Makers Mastermind ($10,000 annual value) for peer learning, community, and support.

In other words, DCSMI doesn’t just launch your podcast.

We help you build a thought leadership platform.

Why Thought Leadership Matters So Much in a Hypercompetitive, Always-On, Self-Guided, Global Data Center Marketplace

Look, thought leadership isn’t about vanity metrics.

The data center conference ecosystem already does a phenomenal job in that department.

It’s about deals -- and specifically, influencing complex deals with decision-making committees. 

And it’s about recognizing that all of that digital infrastructure that’s been scarfed up by OpenAI, Microsoft, Alphabet, AWS, and Oracle for generative AI applications is because buyer behavior has fundamentally changed.

LinkedIn, YouTube, and AI-powered assistants like ChatGPT, Copilot, Claude, Gemini, and Perplexity are the new exhibit hall, keynote speaker stage, breakout session room, hallway, lobby bar, and decision-making committee all rolled into one.

Plus keep in mind, in an IT marketplace that’s become so incredibly risk-averse…

There’s an entire category of hidden decision-committee stakeholders that have zero interest in interacting with your sales team.

In many instances, your sales team doesn’t even know these stakeholders exist or matter. But, yet they do exist and do matter…big time!

According to Edelman–LinkedIn, hidden buyers stall 40% of deals due to internal misalignment.

However, when they have access to thought leadership content that they can share internally, they become your advocates.

  • 51% use thought leadership to persuade the C-suite.

  • 52% use thought leadership to convince peers.

And again:
53% say brand recognition doesn’t even matter if your thought leadership is strong enough.

So the next time you’re stacked up against a better-known competitor?

You win because your insights carry the weight.

That’s what the DCSMI Thought Leadership Launchpad helps you deliver:
Not noise. Not ads. Not another brochure.

Authentic, searchable, 24/7/365 thought leadership that educates, builds trust, and influences deals.

DCSMI knows the data center industry.

With its Data Center Go-to-Market Podcast, host Joshua Feinberg interviews chief executives, sales, marketing, channel partnership, and product/innovation leaders from some of the industry’s top companies, including…

  • Blancco Technology Group
  • Bureau Veritas
  • Compu Dynamics
  • Connectbase
  • CyrusOne
  • DataBank
  • Delska
  • DH Pace Company
  • Digital Parks Africa
  • DMD Systems Recovery
  • Eaton
  • eStruxture Data Centers
  • GenSystems Power Solutions
  • IBM
  • Legrand
  • Nokia
  • PhoenixNAP
  • Pronomic Data Center
  • Schneider Electric
  • Siemens
  • TecEx
  • Vertiv
  • Wesco

From all over the world (on six continents):

  • Australia
  • Canada
  • Chile
  • Colombia
  • France
  • Germany
  • Israel
  • Japan
  • Latvia
  • Norway
  • Singapore
  • South Africa
  • Sweden
  • Switzerland
  • United Kingdom
  • United States

Including data center operators, technology, facilities, construction, real estate, investment, and outsourced sales and marketing

Season 1 of the Data Center Go-to-Market Podcast
Season 1 of the Data Center Go-to-Market Podcast
Season 2 of the Data Center Go-to-Market Podcast
Season 2 of the Data Center Go-to-Market Podcast
Season 3 of the Data Center Go-to-Market Podcast
Season 3 of the Data Center Go-to-Market Podcast
Season 4 of the Data Center Go-to-Market Podcast
Season 4 of the Data Center Go-to-Market Podcast

Since 2015, DCSMI has helped data center operators, technology companies, real estate developers, investors, and construction firms reposition from vendors to trusted advisors.

We know the buyers.

We know the hidden decision-committee members.

We know the stakes.

And we know how to position you as the elite 2%; the thought leaders everyone listens to.

Now, let’s talk numbers.

Now, let’s talk numbers.

The Founding Cohort member investment for DCSMI Thought Leadership Launchpad is $50,000/year. Paid annually.

(Just $4,167 a month when you amortize it.)

And before you think, “That’s a lot for a podcast,” ask yourself:

How much did you spend last year on…

  • Conference booths?

  • Sponsorships?

  • Airfare, hotels, per diems?

  • Swag that nobody wanted?
How many six-figure deals did you lose because you weren’t positioned as the trusted advisor and thought leader?

The reality is simple:
To free up the budget for this program, all you have to do is fire the bottom 20% of your conference investments.

Because, unlike conferences…
DCSMI Thought Leadership Launchpad doesn’t just last for two or three days.

It lasts all year long. It never sleeps. 

Plus, evergreen thought leadership content can influence $100,000+ mid-market and enterprise deals for years.

And unlike conferences where an event’s demographics may not match up well with your ideal client profile and prioritized buyer personas (e.g. looking for a needle in the haystack)…

During the Onboarding phase of DCSMI Thought Leadership Launchpad, your thought leadership platform gets designed to be 100% focused on creating awareness and influencing deals within your most important segments within your ideal clients and buyer personas.

Apply to Join the <br>DCSMI Launchpad Program

Optional Add-Ons for the
DCSMI Thought Leadership Launchpad Program

Guest Booking Add-On

Guest Booking Add-On

Onboarding includes setting up and customizing your guest scheduling center to improve the guest sign-up experience.

Want DCSMI to help you with identifying and recruiting guests to interview on your podcast?

Choose this option that includes guest expert identification and pipeline management, outreach, recruiting, (re)scheduling logistics, and warm handoffs during preparation meetings and/or guest interviews.

Choice of:

100% Guest Interviews:
+$25,000/Year

50% Guest Interviews /
50% Solo Episodes:
+$15,000/Year

Apply to Join the DCSMI Thought Leadership Launchpad
Longer-Episodes-Add-On

Longer Episodes Add-On

Standard episode length is 30 minutes. Want longer episodes?

Choice of:

Up to 90 Minute Episodes:
+$45,000/Year

Up to 60 Minute Episodes:
+$25,000/Year

Up to 45 Minute Episodes:
+$15,000/Year

Up to 30 Minute Episodes:
+$0/Year (Included)

Apply to Join the DCSMI Thought Leadership Launchpad
Hosting/Co-Hosting Add-On

Hosting/Co-Hosting Add-On

Most companies participating in the DCSMI Thought Leadership Launchpad Program will want to host their own podcast. However, you can choose to have DCSMI provide a host, or co-host, for your podcast.

+$25,000/Year

Apply to Join the DCSMI Thought Leadership Launchpad
Live Streaming Add-On

Live Streaming Add-On

In addition to the included distribution of the edited episode, you can choose an optional add on for Live Streaming to YouTube Live and LinkedIn Live/LinkedIn Event.

+$20,000/Year

Apply to Join the DCSMI Thought Leadership Launchpad

The DCSMI Thought Leadership Launchpad Is Not Open To Everyone

It’s invitation-only.

Enrollment only opens four times per year.
Right now, we’re preparing for the Founding Cohort.

And as a Founding Member, you lock in the $50,000/year rate.
Future cohorts will open at $75,000/year.

So if you’ve ever thought,

“We need to modernize our go-to-market strategy”…

The Founding Cohort of the DCSMI Thought Leadership Launchpad is your window.


Apply to Join the <br>DCSMI Launchpad Program

The Next Step

So here’s what to do next.

Click the link below to apply for the DCSMI Thought Leadership Launchpad.

If accepted, you’ll be invited to join the Founding Cohort.

You'll receive your DCSMI Decision Makers Mastermind membership immediately.
And we’ll schedule your onboarding to begin transforming your team into teachers, consultants, trusted advisors, and thought leaders.

Because in 2025, the companies that win are the companies that educate.
That build trust.
They own their own media.

Don’t let your competitors own the conversation.

Launch your thought leadership platform today—
with the DCSMI Thought Leadership Launchpad.


Apply now for the DCSMI Thought Leadership Launchpad.


Apply to Join the <br>DCSMI Launchpad Program

Which Program is Right for You?

DCSMI Decision Makers Mastermind | VIP Go-to-Market Membership

Choose the Mastermind

if you want a peer group, strategic accountability, and a modern GTM roadmap without overhauling your entire content operation

Learn More About the DCSMI Decision Makers Mastermind
DCSMI Thought Leadership Launchpad

Choose the Launchpad 

if you want a turnkey thought leadership platform that positions your team as trusted advisors and generates content assets every week.

Learn More About the DCSMI Thought Leadership Launchpad
DCSMI Organic Thought Leadership Accelerator

Choose the Accelerator

if you’re ready to dominate your category with a complete content flywheel and ecosystem that empowers your entire GTM team every day.

Learn More About the DCSMI Organic Thought Leadership Accelerator
About Joshua Feinberg (CEO of DCSMI)

Reviews and Recommendations

  • Joshua's expertise helped me gain clarity on various aspects of my sales approach and identify areas for improvement. Overall, the consultation was a highly valuable experience, and I would highly recommend Joshua for anyone seeking guidance in B2B sales.

    Sachin Singh Co-Founder and CTO of Fabulate (Adtech/Martech)

  • "Joshua is the quick-witted advisor and strategic thinker you're looking for to grow your tech company! I have had the pleasure of working with Joshua over the years, with our first connection being through the HubSpot community and SaaS industry at-large. He excels at communicating his extensive knowledge about digital marketing and sales in a way that is actionable and quite insightful. His enthusiasm for chelping businesses grow, and his passion for providing ways for individuals learn is positively infectious!"

    Angela Hicks Director Of Education And Training at TapClicks (marketing technology)

  • "Joshua gave incredible advice! 5/5 highly recommend!"

    Rachel Draelos, MD, PhD CEO at Cydoc (healthcare AI SaaS)

  • "What a tremendous amount of value for an initial consultation. Will definitely be working with Joshua again in the future."

    Josh Ablett Co-Founder and CPO at ChaosTrack (cybersecurity)

  • "I worked with Joshua in my capacity as conference director at HostingCon. He is a wealth of knowledge on all things data center related, is extremely professional and is an excellent and engaging speaker."

    Cheryl (Kemp) McColgan Content, Events and Marketing Executive (Former Director, Community & Conference Content at Penton)

  • Joshua's copywriting work is engaging and to the point, and the end result never needs any updates. I liked the quality of marketing research. Joshua is not afraid to take the initiative, and requests don't fall through the cracks. Definitely skillful in HubSpot - helped us to get familiar with it and set up various components by himself.

    Alek Pirkhalo Co-Founder of Infiniwiz (Managed IT, software development, IT consulting)

  • We worked with Joshua for more than six months. Thanks to him, we were able to kickstart our marketing campaign and begin actual marketing activities in AgileVision. Joshua and his team helped us with creating our first eBooks, identifying buyer personas, and checking several hypotheses. Joshua is a very professional person and always ready to help.

    Volodymyr Rudyi CEO of AgileVision (custom software development and integration)

  • Joshua Feinberg is an amazing STRATEGIST and TACTICIAN, capable of seeing complex data center relationships from beeps and bauds all the way through the business development that encourages companies in the tech industry to thrive.

    Machen Mathews Founder of FunnelJet (Former Business Development Manager at Limestone Networks)

  • I've enjoyed working with Joshua several times as a prospect, client, and contributor on his podcasts. He's the consummate professional and represents his company and brand very well. He's able to showcase his expertise in a way that brings comfort and displays confidence to his audience. Your brand is in good hands, with Joshua leading the charge.

    David Singletary Founder and CEO of DJS DIGITAL (IT consulting, managed services, workflow automation, and business analytics)

  • Excellent advice, concise and to the point.

    David Cerf Chief Disruptor of Disruptive Business Solutions (data science, cybersecurity, and virtualization)

  • "Joshua is an exceptionally knowledgeable and friendly person - a true expert who provided so much insight and wisdom during our call. I'm grateful for not only the incredible amount of thoughtful suggestions he provided (he even went above and beyond what I expected), but for also the encouraging words behind the mission of my work. Joshua is someone I will definitely turn to in future - and I cannot recommend him enough to others."

    Jessica Bensch Founder at Vanguard Voices (psychological safety in the workplace)

  • Very Highly Recommended! DCSMI's diagnostic consultation provided me with clarity in a word and validation of my thoughts on focusing on data centers as a market niche.

    Jim Phene President of Epiphene (water filtration systems for cooling data center facilities)

  • Thanks, Joshua. The Diagnostic Workshop was very productive and has provided some useful insight into where we should be focusing.

    Nick Leishman General Manager of Auckland Data Centre Limited (the most connected carrier-neutral data centre in New Zealand)