Ep. #102 Rossy Rosillo, Marketing Engineer of Legrand

Episode #102 of the Data Center Go-to-Market Podcast features an interview with Rossy Rosillo, Marketing Engineer at Legrand.

Personalize and customize data center products to meet customer needs.
Learn the importance of training and education in driving marketing and sales success.
Build trust and alignment within data center ecosystems.
Understand the challenges and opportunities in the Latin American data center market.
Leverage AI for faster market analysis and decision-making.
Gather and act on customer feedback to improve products and services.
Uncover career advice for young professionals entering the data center and technology industries.
Examine the role of marketing in fostering collaboration across teams and driving business growth.
Identify the benefits of hybrid learning and on-site training in the data center industry.
Adapt to future trends in marketing, sales, and digital infrastructure.

Host:
Joshua Feinberg, CEO
DCSMI

Special Guest:
Rossy Rosillo, Marketing Engineer
Legrand

Rossy Rosillo, Marketing Engineer at Legrand Colombia, discusses the importance of personalizing and customizing products for data center customers. She emphasizes the need for continuous training and collaboration among sales, product, and marketing teams. Rossy highlights the role of AI in enhancing market analysis and productivity. She also addresses the challenge of integrating standard and customized solutions in Latin America. Additionally, Rossy advises young professionals to explore diverse career paths within the technology sector and stresses the importance of trust and collaboration in building strong customer relationships.

Outline

Marketing and Customer Feedback in Data Centers

Rossy Rosillo discusses the marketing team's collaboration with product managers and sales teams to gather customer feedback.
The team directly engages with customers to understand their needs and issues, particularly the desire for personalized and customized products.
Joshua Feinberg introduces Rossy Rosillo, a marketing engineer at Legran Colombia who specializes in power and automation in the data center ecosystem.
Rossy emphasizes the importance of personalization and customization in the data center market.

Rossy's Career Journey and Role at Legran

Joshua Feinberg inquires about Rossy's career path and how she ended up in her current marketing leadership role at Legran.
Rossy shares her background, initially aiming to be an engineer but transitioning into sales and marketing roles due to her experiences in telecommunications and energy.
She highlights the value of training and advisory roles in sales, which helped her understand different areas within the telecommunications and energy sectors.
Joshua and Rossy discuss the importance of training and education in the data center industry, especially in the context of self-driven buyers' journeys.

Challenges and Importance of Face-to-Face Training

Joshua and Rossy discuss training challenges in the data center industry, emphasizing the importance of face-to-face interactions.
Rossy notes that while online training is valuable, on-site training allows for better idea sharing and problem-solving.
They discuss the transformation needed in IT professionals' learning habits, moving from human-to-human contact to self-driven learning.
Joshua highlights the trust and high value placed on data and digital infrastructure, which necessitates a mix of online and on-site training.

The Role of Training in Productivity and Alignment

Joshua and Rossy explore the role of training in improving productivity and alignment within organizations.
Rossy explains that training helps employees understand technical specifications and use products more effectively.
They discuss the importance of training in driving alignment across different teams, such as marketing, sales, and account management.
Rossy emphasizes the need for companies to provide new knowledge and training to their employees to stay competitive.

The Need for a New Generation in the Data Center Industry

Joshua asks Rossy for advice for young people interested in data center and digital infrastructure careers.
Rossy encourages young people to join the industry, emphasizing the need for a new generation to bring fresh ideas and perspectives.
She advises them to be open-minded and not to limit their careers to just technical roles, highlighting the importance of different areas within the technology sector.
Joshua and Rossy discuss the challenges of attracting young talent to the data center industry, particularly in Latin America.

Recruitment and Marketing Strategies for the Data Center Industry

Joshua and Rossy discuss the importance of recruitment and marketing strategies to attract young talent to the data center industry.
Rossy suggests that companies should work more closely with schools and universities to educate students about the industry and its opportunities.
They discuss the role of content marketing and social media in building awareness and interest in the data center industry.
Joshua highlights the need for marketing to support various areas within the organization, including sales, customer success, and human resources.

The Importance of Segmentation and Customization in Marketing

Joshua and Rossy discuss the importance of segmentation and customization in marketing strategies.
Rossy explains that customers often require customized products tailored to their specific needs, rather than standard products.
They discuss the challenges of integrating different parts of the data center ecosystem and the importance of having a comprehensive solution.
Rossy highlights the role of marketing in understanding customer feedback and driving product development and sales enablement.

The Role of AI in Marketing and Data Analysis

Joshua and Rossy discuss the impact of AI on marketing and data analysis in the data center industry.
Rossy explains that AI helps in analyzing large datasets quickly, providing valuable insights for marketing strategies.
They discuss the potential of AI to automate repetitive tasks and improve productivity in marketing roles.
Rossy emphasizes the importance of using AI as a tool, rather than relying solely on AI-generated conclusions.

The Future of Marketing and AI in the Data Center Industry

Joshua asks Rossy about the future of marketing and the role of AI in the data center industry.
Rossy predicts that AI will continue to play a significant role in analyzing market trends and developing new strategies.
They discuss the potential of AI to automate tasks and improve efficiency in marketing and sales roles.
Rossy emphasizes the importance of using AI in conjunction with human expertise and intuition to achieve the best results.

Final Thoughts and Contact Information

Joshua and Rossy wrap up the conversation, discussing the importance of collaboration and alignment within marketing teams.
Joshua thanks Rossy for sharing her insights and experiences, highlighting the importance of marketing in the data center industry.
The podcast episode concludes with a reminder to subscribe to the Data Center Sales and Marketing Newsletter for updates on upcoming episodes.

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Data Center Go-to-Market Podcast, Data Center Go-to-Market Podcast | Guest Interview

Ep. #102 Rossy Rosillo, Marketing Engineer of Legrand | Data Center Go-to-Market Podcast